triple play marketing mojo
Post on 09-May-2015
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Branding and Marketing in an Online World
www.RealEstateRoadWarrior.com www.ShannonWKing.com
Marke&ng Mojo Shannon W. King
www.ShannonWKing.com
Does your Brand Do this?
What is a Brand?
• It’s a part of you • It’s something your clients recognize
• It’s a movement • It’s the why
What’s Your Unique Brand?
• Who are you? • What are your passions? • Any life changers? • What’s your experBse? • What do you and your client have in common?
My Brand
My Brand
• Former School Teachers • 10% Back to Schools • High School Interns • AcBve on School Boards and PTAs • Engage in Community of Teachers/Clients
How Do You Make $$$ With Your Brand?
$
Market your Brand
Brand FoundaBon
1) Create Your Logo
www.99designs.com
2) Passion Line
www.Fiverr.com
3) Business Cards
• M
www.MooCards.com
PromoBon
4) E-‐mail PromoBon
$199.00 www.emailstaBonery.com
5) Promote Across Social Media
Your Brand
Note: User Name = Brand
Branding/Niche
Free www.pagemodo.com
Blog vs Website
Blog vs Website
Blog vs Website
www.DrewBurks.com/90-‐day-‐blogger-‐blueprint-‐for-‐realtors
WordPress
www.arrangingpixels.com
Website
www.edit.com
Brand Recap
Choose Your Brand 1. Create a Logo 2. Passion Line 3. Business Cards 4. E-‐mail PromoBon 5. Brand Your Social Media Sites 6. Build Your FoundaBon
Market Your Brand
SPHERE of INFLUENCE
1. Connect 2. Engage 3. Measure 4. Promote
TARGET/NICHE
1. Network 2. Spread the Word 3. Create Community 4. Monitor
1st Part of MarkeBng Plan
SPHERE of INFLUENCE
1. Connect 2. Engage 3. Measure 4. Promote
Sphere of Influence Best Ways to Connect
• Snail Mail
• E-‐mail • Face to Face
Connect via E-‐mail
www.ConstantContact.com
Face to Face
1) ParBes
2) EducaBonal Events
3) Community Events
Measure
www.surveymonkey.com
Promote
Promote
2nd Part of the MarkeBng Plan
TARGET/NICHE
1. Network 2. Spread the Word 3. Create Community 4. Monitor
Network
Spread the Word
• Free PR is easy-‐ takes Bme
• List of all media outlets in your area
• Editorial Calendar/Events Calendar-‐ deadlines-‐ Create a PR Calendar
• Send news-‐worthy PR weekly: Events held, Seminars, personal interest stories, mkt opinions
Spread the Word • Instant Press Releases www.ducbapemarkeBng.com/IPR.htm
• Grade your Press Releases www.pressreleasegrader.com
-‐Looks at language, content -‐Considers Links and Search Engine OpBmizaBon
Spread the Word • FREE Press Release DistribuBon! • PRLOG www.PRLog.org
Create Community
www.365SanDiego.com
Create Community
www.ILoveCommunity.com
Create Community
InspiraBon Newspapers -‐Events -‐RE/Mortgage News -‐Stats -‐Passion Related News Other Blogs NAR Research
Use Video
• -‐ Resume • -‐ Welcome to Your Site Video • -‐ Process ExplanaBons • -‐ Frequently Asked QuesBons • -‐ Client TesBmonials • -‐ MarkeBng Videos • -‐ Seller Home Tours • -‐ Buyer Home Tours • -‐ Neighborhood Tours • -‐ Community Highlights
hbp://www.youtube.com/creators/playbook.html
Content for your Site
Content for your Site
Cost: $249/yr
www.animoto.com
Social Media on the Go
Social Media
Free www.roost.com
Monitor
Free www.google.com/alrets
Monitor
Free www.vizibility.com
I LOVE…. Sites: • www.ducbapemarkeBng.com • www.webinknow.com • www.webrealestatetools.com
Books: New Rules of PR and MarkeBng Customers for Life Never Eat Alone
Buy Today-‐ $20
www.ShannonWKing.com
www.RealEstateRoadWarrior.com
www.ShannonWKing.com
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