trends 2023 tanyer sonmezer

12.6.2013

1

TRENDS IN PHARMA

FUTURE

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2

MEGA TRENDS

PHARMA TRENDS

TURKEY 5P

LEADERSHIP

AGING

65>15

12.6.2013

3

GLOBALIZATION

URBANIZATION

PERSONALIZATION

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4

POWER SHIFTS EASTWARD

WEIGHT

45,7%

NOSTALGIA

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5

SUSTAINABILITY

ENVIRONMENTAL CHANGE

FUNDAMENTALISM

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6

SIMPLICITY

SOCIETY & CULTURE

MOST PEOPLE HAVE MULTIPLE PRESENCE

DIGITAL CELEBRITIES

MEN BEHAVE LIKE WOMEN

ONLINE FUNERALS

APPLE STORE USA

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7

SOCIETY & CULTURE

WOMEN BEHAVING LIKE MEN

EXPECTING LESS

LAST CD IS PUBLISHED

UNSUPERVISED ADULTS

NEXT GENERATION

MEGA TRENDS

PHARMA TRENDS

TURKEY 5P

LEADERSHIP

12.6.2013

8

TRENDS IN HEALTHCARE

MEDICAL TOURISM

INCREASING LONGEVITY

BROADER DEFINITIONS OF HEALTH

CONSUMER E-HEALTH

HOME-BASED HEALTH

TRENDS IN HEALTHCARE

LONELINESS

BRAIN GYMS

REDEFINITION OF HEALTH

WOMB BASED THERAPY

ARTIFICIAL EYES

TRENDS IN HEALTHCARE

IPILLS

CHRONIC DISEASES DUE TO LIFESTYLE

CONSUMER E-HEALTH

HOME-BASED HEALTH

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9

TRENDS IN HEALTHCARE

TELE-MEDICINE

HEALTH CARE RATIONING

ROBOTIC SURGERY

BIO-SIMULATIONS

TRENDS IN HEALTHCARE

ONLINE MEDICAL RECORDS

INTELLIGENT PACKAGING

GLOBAL HOSPITAL BRANDS

DEPRESSION

TRENDS IN HEALTHCARE

MORE EPIDEMICS

HUMAN ORGAN FARMS

MALE BIRTH CONTROL PILL

PLASTIC BONES

ARTIFICIAL LIVERS

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10

FUTURE 2.0

MEGA TRENDS

PHARMA TRENDS

TURKEY 5P

LEADERSHIP

PAYER&POLICY MAKING

LIKE TO SPEND LESS

SMART SPENDING

PROMOTES FAMILY DOCTORS

POLITICAL LEVERAGE

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11

PATIENT

COMMUNITIES EMERGING

SOCIAL MEDIA

MORE CONSCIUOS

EMPOWERED

PHYSICIAN

UNDER PRESSURE

EXPECTS ATTENTION

AT CROSSROAD

LOOKING FOR SUPPORT

PHARMACY

LESS PROFIT

DIFFERENT LANDSCAPE

OTC THREAT

CONSOLIDATION IN MID TERM

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12

PEOPLE

TRANSFORMATION

UNCERTAINITY

ANXIETY

KAM

PEOPLE

FLEXIBILITY

SENSE OF URGENCY

CHANGE MANAGEMENT

INNOVATION

HUNGER FOR LEARNING

MEGA TRENDS

PHARMA TRENDS

TURKEY 5P

LEADERSHIP

12.6.2013

13

THE BUTTERFLY

THE SUBMARINE

THE HELICOPTER

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14

LEADERS v2.0

STYLE

PARADIGM SHIFT

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15

SURFING AT THE EDGE

SP FOR COLORFUL FUTURE

PEST

Political Factors

Economical Factors

Social Factors

Technological Factors