trender från sxsw 2016

SXSW 2016De senaste trenderna ifrån

Vanligaste synen i år

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2015En tillbakablick

DisruptionSmart dataDigital transformation

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Upplevelsei centrum

Millennialsär allas

drömmålgrupp

”Digitalt är bara

ett medium”

2016 års SXSW bjöd på….

VR: Virtual realityAI: Artificial IntelligenceTracking stuffMarketing to the momentsGen Z & Millennials

Let’s go!

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VR: VirtualReality

12IMAGE CRED: http://paleofuture.gizmodo.com/this-is-what-i-see-every-time-you-tell-me-how-cool-ocul-1530587594

13 IMAGE CRED: The Guardian

14IMAGE CRED: Samsung

IMAGE CRED: T3.com

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Högupplösta skärmar

IMAGE CRED: Sony Mobile

17IMAGE CRED: Apple

GyroskopAccelerometer

IMAGE CRED: Samsung

Processorerna

Högupplösta skärmar

Accelerometer & Gyroskop

Processor $

IMAGE CRED: Oculusg

Next big thing.

Immersion VR Presence MRMixed reality / Augmented reality

IMAGE CRED: Oculus

Immersion VR

IMAGE CRED: Vrscout.com

IMAGE CRED: Vrscout.comIMAGE CREDPolygon.com

IMAGE CRED: Vrscout.com

IMAGE CREDPolygon.com

IMAGE CRED: Vrscout.com

IMAGE CREDPolygon.com

IMAGE CRED: The Verge / Microsoft

Presence MR

Presence MR“the most intuitive access to digital information and direct hand interaction with holograms.”

SwivelLow-end

RoamHigh-end

IMAGE CRED: Vrgeeks.se / Google

IMAGE CRED: HTC Vive

Internet of ExperiencesIMAGE CRED: blog.harmonicinc.com

First-person

IMAGE CRED: Oculus

Re-directed

touch

Uppfattad ruttVerklig rutt

Re-directed

walking

“Internet of Experiences”

“Virtual reality has the potential to be the most social platform”

Mark Zuckerberg

Hur är VR applicerbart på er verksamhet?

NU.

AI: Artificial Intelligence

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X + AI

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“Anything that can be tracked

will be tracked”

1. Effektivare verksamhet

2. Miljömässiga vinster

3. Disruptiv innovation ochnya affärsmodeller

The Internet of Caring Things“The challenge is converting a world built by and for the young into a world

that’s supports and engages population that live 100 years and beyond”*

* Laura Carstensen, professor of psychology and director of Stanford Center. Time Magazine February 23 2015.

4. Anpassade tjänster

Privat Transparent

Generell Personaliserad

Vanity trumps privacy

Kreativitetslår data

“Big data is the new oil”

IMAGE CRED: atlanticsentinel.com

Marketing to the Moments

Moments that Matter• On an average day in the US, there are 18 million posts,

comments, likes and shares about cooking and baking

• Tuesday and Wednesday have the fewest posts. 52% of the FB posts about cooking and baking happen on Friday, Saturday and Sunday

• People are cooks on weekdays, gourmets on weekends

• 83% of the cooking and baking interactions happen on a mobile device in the US

• Married people interact about cooking and baking than single people

*Facebook IQ

Be Personal Be Precise Be Persistent

Information Connectivity Sensors

Millennials & Gen Z

IMAGE CRED: Unsplash.com

GEN Z

Men…Går det ens att prata om dem

som en enda grupp?

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• Etniskt diversifierade

• Könsöverskridande identiteter

• Har online personas

• Flera karriärsinriktningar och ett flexibelt synsätt på yrkesval

• Lever i icke-traditionella hushåll

• Stor köpkraft

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Vi pratar om Gen Z & Millennials

som om de vore klonerIMAGE CRED: Unsplash.com

Mindset

”The powerof the niche”

Syfte

Individualism

Samhörighet

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#dropthemillennial

IMAGE CRED: Unsplash.com

Definesme

Fits me

Tidigare generationerMillennials & Gen Z

”Jag väljer varumärken och

produkter som stödjer den jag vill vara!”

The creation of myself

IMAGE CRED: Unsplash.com

Koncentrationsförmåga = noll

Hur påverkar det content?

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Exempel

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Uttrycker en känsla

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Berättar en historia

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Gärna med en katt

Sammanfattningsvis

Årets heta ämnen var…VR: Virtual realityAI: Artificial IntelligenceTracking stuffMarketing to the momentsGen Z & Millennials

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Just det, vi höll på att glömma…

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