travel & tourism state test review. 1 3 things a cruise line should consider when pricing a...
Post on 19-Dec-2015
215 Views
Preview:
TRANSCRIPT
TRAVEL & TOURISM
State Test Review
1
3 Things a cruise line
should consider when
pricing a cruise:
1
Cabin location, length of
trip, season of sailing
2
Parts of a Cruise Ship:• Where is the bow?• Where is the starboard?• Where is the port?• Where is the Stern?
2
Bow- Front of Ship
Starboard- Right Side of Ship
Port – Left Side of Ship
Stern – Back of Ship
3
Name the 4 major Cruise Lines
3
Carnival, Celebrity,
Disney, Royal
Caribbean
4
What is the
capital of Georgia?
4
Atlanta
5
What is
included in the
price of a ship?
5
On Board Entertainment,
meals served in the
dining room, cabin
6
Why would a Park City hotel increase its room rate during Sundance film festival?
6
Demand is greater than supply
7
What is a
spa?
7
a property that offers
many health related
services
8
What is the capital of
Oregon?
8
Salem
9
What is Market Segmentation?
9
Segmenting the market based
on specific characteristics to
understand the needs and wants
within each market.
10
What is the
cheapest room on
a cruise ship?
10
Inside Cabin
1
What is Social
Impact?
1
people traveling to a destination want to experience the culture of that location (food, customs, dress, etc.) For example: travelers going to Mexico and eating authentic Mexican food. They bring with them their own ways which can influence the culture they are visiting.
2
When did mass
transit change the
way people traveled?
2
1800s with the
railroad
3
What is a Bed & Breakfast?
3
fewer rooms, lots of
personal service
including breakfast
4
What is the capital
of Utah?
4
Salt Lake City
5
What is the capital
of New York?
5
Albany
6
What is the capital of
Nevada?
6
Carson City
7
What is the capital
of Illinois?
7
Springfield
800
Why do airlines offer last minute
discounts?
800
Supply is greater than demand
9
Name the 7 steps of the selling process.
91. Approach,
2. Determine the Needs,
3..Present the Product,
4. Overcome Objections,
5. Closing the Sale,
6. Suggesting Selling,
7. Follow-Up
10
What is the capital of Texas?
10
Austin
1
What is Business to Business Selling?
1
theme parks sell tickets to hotels and hotels turn
around and sell those tickets to their guests.
2
What are the 4 major career segments in Travel &
Tourism?
2
Food & Beverage, Lodging, Travel & Tourism,
Sports, Events & Entertainment
3
What is Check-In at the airport?
3
The boarding procedure that lets the airline know
a passenger has arrived
4
What is the Hub & Spoke System?
4
An airline network formed by a hub (large airport) and spokes (smaller airports). Passengers fly from spokes to hubs to connect to other cities. It saves the airlines money.
5
What is the capital of South
Carolina?
5
Columbia
6
What is primary research?
6
Information gathered specifically for the particular
marketing situation. For example, a hotel could send
a survey to a recent guest to gather primary
research.
7
What is demographic segmentation?
7
Statistics that describe a population in terms of
personal characteristics such as: age, gender,
income, ethnicity, or education
8
What is the capital of Maryland?
8
Annapolis
9
What is a drop off charge in car rental procedures?
9
this is added if a rent-it-here/leave-it-there rate is not available
10What is Seasonality?
10
highs & lows of demand for a destination and its facilities,
generally based on climate & geography. How to overcome it:
cruises are cheaper during hurricane season.
1
What is a feature and give an example:
1
a physical characteristic about a product that can
help describe the product. An example of this would
be: additional leg room on an airplane.
2
What is an
apprenticeship?
2
educational, hands on experience working at a business with
an experienced employee. May not get paid.
3
What is Yield Management Pricing?
300Setting different prices for goods and services in an effort to
maximize revenue when limited capacity is a factor
4What is Amtrak?
4
U.S. National Railroad System
5
What is inelastic demand?
5
When price does not affect demand.
6
How old do you have to be to rent a car from most
car companies?
6
25 years old
7
What is Prestige Pricing?
7
A high price associated with a product to present it
as being a quality or luxurious good. Hotels price
their rooms high so it presents itself as a luxurious
hotel.
Home
8
What is target market?
Answer
8
a specific group of customers that an organization selects as
the focus of its marketing plan
Home
9What is unlimited mileage?
Answer
9
refers to rental car companies pricing principle of allowing
customers to drive as far as they want for a flat rate
Home
10
What is Marketing Concept?
Answer
10
business must come up with ideas to satisfy
customers’ needs and wants in order to make a
profit
Home
1
What is elasticity of demand?
1
how much a change in price affects the change of
demand. As prices increase people travel less.
2
What is infrastructure?
2
the network of utilities or the physical components
needed by a destination to support tourism
3
What is the Marketing Mix?
3
The 4 P’s of Marketing: Product, Price, Place,
Promotion
4
What is a benefit and give and example?
4
An advantage that is obtained because of a specific
feature. An example of this would be the comfort of
stretching legs in an emergency exit row seat of an
airplane.
5
What is Destination Marketing?
5
the process of developing, promoting, and
distributing specific locations to customers in an
effort to increase visitation to that location.
6
What is the Promotional Mix?
6
Combination of promotional activities including:
Advertising, Sales Promotion, Personal Selling,
Publicity, Public Relations
7
What is information management?
7
Business gather information about customers
through reservations and other means. They can use
this information to predict future sales, plan menus,
etc….
8
What is Marketing?
8
All things a seller does to bring a product to the
attention of a buyer.
9
What is a travelers favorite payment choice?
9
Credit Card
10
What is most popular ride in a theme park?
10
Roller Coaster
top related