track c e-commerce & smart logistics: new frontier ... - gs1 track c1 - gs1hk mr dick ng, gs1...
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© GS1 Hong Kong 2018 1
Track C E-commerce & Smart Logistics: New Frontier for the future
© GS1 Hong Kong 2018 2
© GS1 Hong Kong 2018 3
• E-commerce Standardization
• Smart Logistics System for E-Commerce Fulfillment
• How to Triumph Cold Chain Management in E-Commerce
• Interactive Panel Discussion: E-Commerce Successful Journey
Agenda
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E-Commerce Standardization
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A GS1 identification key providing access to information about
that product held in computer files.
•Unique
•Global
•Secure
Check Digit
Company
Prefix Country
Prefix
Item
Reference
GTIN (Global Trade Item Number)
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Traditional Application of a Barcode Retail + POS
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Behind a barcode – what is more?
A Better Consumer Journey
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Google Shopping Ad
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Amazon
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Amazon
1. Match all identical products on Amazon
2. Eliminate duplicate listings
3. Improve the customer search experience by enabling accurate product comparisons
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Amazon
Source: https://sellercentral.amazon.com/gp/help/external/help.html?itemID=201102030&language=en_US&ref=efph_201102030_cont_200317470
© GS1 Hong Kong 2018 14
ebay
© GS1 Hong Kong 2018 © GS1 Hong Kong 2016 15
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Alibaba Group
http://www.fmcgbusiness.co.nz/2016/10/02/alibaba-announces-partnership-gs1/
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SmartSearch
Better Search
© GS1 Hong Kong 2018
GS1 Digital – SmartSearch
Make your product visible in search engine GS1 Smart Search standard & guide allow business to create 1. More relevant search result 2. More details and accurate product information display in search result
http://blog.schema.org/2016/02/gs1-milestone-first-schemaorg-external.html
© GS1 Hong Kong 2018
GS1 Digital – Smart Search
It enables web developers to include standardised
and structured product information in web
pages so that it is usable by search engines.
© GS1 Hong Kong 2018
SmartSearch Unstructured vs Structured Data
© GS1 Hong Kong 2018
Unstructured HTML
<tr><td>categoryId:</td><td><div id="categoryId"></div>1012</td></tr><tr><td>breadcrumb:</td> <td><div id="breadcrumb"> </div>Home Electrical > Large Appliances > Washing Machines > All Washing Machines</td></tr> <tr><td>sku:</td><td><div id="sku"></div>375-9628</td></tr> <tr><td>productId:</td><td><div id="productId"></div>16184</td></tr><tr><td>dateLastUpdated:</td><td><div id="dateLastUpdated">
© GS1 Hong Kong 2018
Structured SmartSearch
"gs1:price":"199.99",
"gs1:priceWas":"",
"gs1:standardDeliveryCost":"4.99",
"gs1:standardDeliveryTime":"within 7 days",
"gs1:ageGroup":"",
"gs1:gender":"",
"gs1:colour":"White",
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Thank You
Dick Ng, Head of Digital Engagement
Email: dickng@gs1hk.org
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