top five trends for real time marketing in 2014 and beyond!!

Top Five Trends in Real-time Marketing!

Via Monthly App Signup Contests, Sweepstakes, Engagement Post Contests with Fans, Customer Service Requests

#5 - Collecting Qualitative Data from your Social Followings

#4 - Reward your Super Fans

 Follow your top fans & followers and reward them monthly with perks from your business.  Give them exclusive offers, promotional products, new product releases first, cool brand swag.

#3 - Take time to respond

Social media is becoming a bigger piece to a successful business strategy.  The future of brand awareness and management involves a world that allows customers/fans to feel free to communicate via social to handle customer issues, and product questions.  It’s vital to monitor and comment on every post that you are able to, even if you have 1,000 comments take the time to at least try to respond to 25% of the posts, choosing the posts that you think make a difference to respond to. Take care of your fans & followers!

#2 - Social Advertising takes more revenue from Broadcast 

Almost every social network now has the ability to target and track their audiences, and advertise to them.  We’re seeing that more and more of marketing & ad budgets are going towards hyper-targeting real-time ad spaces.  The Broadcast approach to media doesn’t allow tracking or split ad testing for marketing campaigns.  Social Advertising is the future of advertising.

#1 - Hiring Teams to handle Promotions & Moderate communities 

As the social space has grown many of the social communities have grown beyond the time capacity for one person (social manager), or Marketing team to answer.  In this case we’ve seen a major shift to hiring social management companies to manage the community promotions (on and off-line) as well as responding to fans/followers in real-time. .