top 3 video styles to use for student recruitment marketing

Webinar Hosted by:

Peter Matejcek

Agenda

• Video styles to make you stand out from the crowd

• Effective use of video and messaging in virtual tours

• Trackable success using video analytics

• About HuStream

Video Styles toMake Your School Stand Out

The Challenges:

• Effectively communicate your message

• Differentiate your school from others

• Influence prospective students to enroll with you

Video is Critical Online

• Video is the preferred form of

communication

• Everyone is adding video to their

website to replace text

• Challenge with how it’s used

Still need to hold their attention for

longer than 38 seconds

Poor video messaging

Message, Content & Experience

You need video content that …

• Tells your story about facilities, programs and culture

• Gives viewers a “choose your own adventure”

experience

• Where the storyteller is a student and authentically

tells “why here?”

Video Styles toMake Your School Stand Out

Hosted Explainer Video

Animated Video

Motion Graphic Video

Interactive Video

Hosted Explainer Video

• Real, live person talking to the camera

• Speaking about/demonstrating your organization’s message

• Authentic, passionate, engaging and influential host

Animated Video

• Cartoon or Whiteboard animation

• Characters resonate with viewers – funny and truthful

• Useful for increasing brand awareness

Motion Graphic Video

• Uses a number of graphic combinations - Versatile production

• Tells the story of a product/service in an explanatory video

• Can be used in B2B or B2C promotion

Interactive Video

• The next evolution in online video

• “Choose your own adventure” style navigation

• Highly engaging viewer experience

Effective Use of Video in Virtual Tours

• What is your communication objective?

• Target audience appeal

• Effective video segments• School brand awareness

• Campus life

• Academic experience

• Student services and faculty

• Interactive video linking to other topics with video

Before

Lots of Text

After

Social Video

Interactive Virtual Tours Work

• Increases engagement through interactivity

• Short to the point video clips. 45 seconds MAX

• Speaks to the student from their understanding

• HuStream uses historical analytics to understand what students want to know

Trackable Success Using Video Analytics

Analytics Samples

First Month Results

• 1270 Active Unique Viewers

• 2:50 min Average Engagement Time Per

Viewer

• 4.4 Clips per viewer (Total 5560)

• 610 Words Consumed per Viewer

(2.5 Pages)

• 2.3 % Conversion (Apply now)

Technology Awards

• University Of Fraser Valley - Silver Award

• 2012 CASE District VIII Communication Awards competition in the Creative Uses of Technology & Social Media

• Douglas College - Silver Award

• 2011 Paragon award from NCMPR, the National Council for Marketing and Public Relations

About HuStream Video Agency

• HuStream produces videos that engage viewers, differentiates you from the competition, and helps

organizations create truly engaging and successful

online video strategies.

Thank you!

Ready to get started?Let’s go…

www.hustream.com

peter@hustream.com

1-877-717-5807