top 10 event marketing strategies

Your event’s website is a year-round

marketingtool - use it!

Your event’s website is a year-round

marketingtool - use it!

Open registration for your next event as soon as possible and update content as new information becomes available. Provide real content (last year's session slides, new session descriptions) to give people a reason to keep coming back.

Most marketing is now e-marketing, but it takes effort to make it good.

Most marketing is now e-marketing, but it takes effort to make it good.

Garbage in, garbage out - if you don't keep your list updated, segmented,and track interaction, you wind up with a big, but useless list. Test differentdays, times, personalization, and types of efforts. Don't forget e-newsletters,video, and digital brochures! Use your subscription forms to gather segmentation information and follow up with an introduction email and invitation to join your social media channels.

Print isn’t dead (really!)

Print isn’t dead (really!)

In the era of digital, printed postcards are high-impact without being high-cost. How much print marketing you use depends on your event's market, but experiment to see what works best for you.

Webinars are your secret weapon.

Webinars are your secret weapon.

Webinars offer great lead generation. Your speakers provide built-in content -just interview them! Plus, this turns your speakers into your marketers. Makesure to provide great content with a soft sell.

Content marketing is easier than you think!

Content marketing is easier than you think!

Start a blog if you don’t already have one, get serious about social media to distribute your quality content, and make sure to maintain a 10:1 content to promotion ratio. This is a really effective way to market!

Social media isn’t just for kids

Social media isn’t just for kids

You need to be everywhere your target audience is: LinkedIn, Twitter,Facebook, Pinterest, SlideShare, and more. Find where they are andfocus your efforts on those channels.

Form media partnerships

Form media partnerships

The key here is to make sure they are mutually beneficial. Try discount codes, custom URLs and landing pages, and reciprocal email efforts, then evaluate your success!

Speakers can be great marketers!

Speakers can be great marketers!

Make your speakers part of the team by keeping them updated, askingthem to spread the word, interviewing them, and including them in videosand blog posts.

Sponsors are great marketers too!

Sponsors are great marketers too!

Send promotional content blog posts with sponsors so they can share them, arrange reciprocal email efforts, and keep them in the loop. They want to meet new customers, but events are also a great place for them to get face time with existing clients - they're usually happy to spread the word!

Attendee deadline mania!

Attendee deadline mania!

Use multiple discount tiers and deadlines to create a sense of urgency.Deadlines also give you more opportunities to reach out to prospects.Just make sure to stick to your deadlines and discounts.