today’s topic holiday awareness campaign. winter holiday waste between thanksgiving and new...

Today’s TopicHoliday Awareness Campaign

Winter Holiday Waste

Between Thanksgiving and New Year’s, an extra million tons of waste is generated each week

Source: CalRecycle

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Christmas Trees

Approximately 33 million Christmas trees are purchased in the United States. 15 million go to the landfill

Christmas trees can be turned into mulch, or be composted

Source: United States Environmental Protection Agency (EPA)

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Wrapping Paper Waste

Half of the paper Americans consume is used to wrap and decorate products.

Find creative ways to wrap presents

Source: RecycleWorks

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Gifts for the holidays

Give gifts that require little or no packaging

Consider the durability of a product before you buy it

Cheaper items often wear out quickly, creating waste and costing you money.

Source: United States Environmental Protection Agency (EPA) © Shariff Che\' Lah | Dreamstime.com

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Energy Consumption

Between Thanksgiving and New Years, Americans boost their energy consumption by 27%

© Vivian Mcaleavey | Dreamstime.comSource: RecycleWorks

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Buy LED Holiday Lights

LED Holiday Lights use 90% less energy than traditional holiday lights

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Source: U.S. Department of Energy

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Holiday Greeting Cards

An estimated 2.65 billion holiday cards are sold each year in the United States, enough to fill a football field 10 stories high.© Kiscso | Dreamstime.com

Source: ULS Report

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Use Rechargeable Batteries

About 40% of all battery sales occur during the holidays

Batteries contain heavy metals like mercury and lead, which can effect human health when they are thrown away. This can increase the toxicity levels of the landfills and pollute the underground water table

Buy rechargeable batteries for gifts and recycle your old batteries

Source: The United States Environmental Protection Agency (EPA)© Piotr Zajc | Dreamstime.com

Source: Wikianswers.com

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Marketing Plan for Holiday Awareness Campaign

Break up into groups

Discuss which topic you want to present - review the facts as a group.

Brainstorm as a group ideas for a good PSA, Poster, Class Presentation or article

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Campaign Topics

1. Wrapping Paper

2. Toy Packaging

3. Christmas Trees

4. Energy Consumption

5. Greeting Cards

6. Batteries© 2012 ECOS Education LLC

The Assignment

1. Pick one fact and expand upon it

2. Determine the story you want to show or tell

3. What types of pictures or images do you want to have?

4. End with a strong statement that provides a solution

Storyboard the concept - fill out the storyboard template and present ideas to the teachers for review and approval

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