today’s webinar€¦ · corporate giving connection. $1 billion+ raised 13,000+ events 1 million+...

Today’s webinar:

HOT Messaging & Marketing Tips

will begin shortly.

Kelly V HagueContent Marketing

BidPal

Featuring Fundraising Experts

Chris HammondCEO/Founder

Corporate Giving Connection

Brittany LaGankeDirector of Development

Corporate Giving Connection

$1 billion+ raised

13,000+ events

1 million+ donors engaged

31% of annualdonations

occur in Dec

Neon CRM - 10 Year End Giving Stats Every Fundraiser Should Know

54% of startcampaigns in

October

59% direct mail92% email

17% in person

Year-End Giving

What Year-End Ask Vehicles do you use?

❑ Direct Mail

❑ Email

❑ In Person

❑ Fundraising Technology

❑ Social Media

Let’s Take A Poll!

Multi Select:

#messagenow

I. Year End Trends

II. Messaging Tips

III. Content is Key

IV. Marketing Tools

Agenda

#messagenow

Year End Trends#messagenow

#messagenow

54% start annual appeals in October

46% Start in November

66% of donors impulse give at year-end

2Xsvolunteers are twice as likely to donate

1/3non-profits raise up to 50% of annual revenue

Top 10 Year-End Stats Every Fundraiser Should Know, Neon CRM

Year End Stats

Messaging Tips#messagenow

Messaging Mission

1. Storytelling2. Quantify Impact3. Create Urgency4. Clear Call to Action

Storytelling

Quantify ImpactIMPACT RATIOS

Cornerstone of a successful campaign

Create Urgency• Advertise incentives

• Leverage match gifts

• Drive expiration dates

Clear Call to Action

• Keep It Simple!• Donate Now = Email/mail/web• Variety = social media

Example:GWHFC Sycamore & Romaine Campaign

Content is Key#messagenow

Content

1.Campaign Theme

2.Imagery

3.Video

4.Infographics

Campaign Theme

• Don’t over think

• Short but deep

• Themes: fun or emotional

Vibrant Imagery

• Photos with life

• Connect to your cause

• Tell stories

Example:

Children of Vietnam

Marketing Tools

#messagenow

Marketing Tools

1. Direct Mail

2. Email Marketing

3. Social Media

4. Mobile Fundraising

Direct Mail

• Preferred by donors• Stand-out effect• Target key donors• Consistency key

Email Marketing

• Think strategic• Plan out calendar• Seek donor input• Clear, concise, cohesive

Tool:Email Checklist

Social Media

• Preferred by donors• Stand-out effect• Target key donors• Consistency key

Example: International Rescue Committee

Mobile Fundraising#GivingTuesday & Year End Asks

Year-End Templates#GivingTuesday & Year End Appeals

FREEIncluded in software

Have Fun

1. Broadcast goals and progress

2. Think “outside of the box”

3. Celebrate your success

Enjoy & Celebrate

Example: Charity Water

Questions?

For more info:

chris@cgcgiving.com

(202) 505-2779

For more info or to request a demo:

bidpal.com/request-demo

info@bidpalnetwork.com

888.729.0399

BONUS: MarketingTools for NFPs

1. Online: Google Ad Grants

2. Video: YouTube Non-Profits

3. Content: Action Sprout

4. Social: Facebook for NFPs

5. Social: Sprout Social/HootSuite

6. Infographics: visme.co