tips for effective signage on your trade show displays
Post on 15-May-2015
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Tips for Effective Tips for Effective Signage on Your Signage on Your
Trade Show DisplaysTrade Show Displays
Kristin HovdeKristin Hovde
Smash Hit DisplaysSmash Hit Displays
Your Trade Show Graphics Your Trade Show Graphics Should…Should…
Resemble billboards found along the Resemble billboards found along the highwayhighway
Only contain one or two large photos Only contain one or two large photos of your products/servicesof your products/services
Have a short sentence that lets your Have a short sentence that lets your audience know what your business audience know what your business doesdoes
Use bold colors to grab the attendee’s Use bold colors to grab the attendee’s eyeeye
Graphics for Your Trade Show Graphics for Your Trade Show BoothsBooths
Answers the questions:Answers the questions:
Who are you?Who are you?
What do you do?What do you do?
How would I benefit from your How would I benefit from your businessbusiness
What Signage Does For Your What Signage Does For Your Portable DisplaysPortable Displays
It gets your convention booth noticed It gets your convention booth noticed Makes your company’s name stand Makes your company’s name stand
outout
How to Have Signage That How to Have Signage That Gets NoticedGets Noticed
Pick the right locationPick the right location Must be uniqueMust be unique Have bright colorsHave bright colors
The Right LocationThe Right Location
If your trade show exhibits are not in If your trade show exhibits are not in clear view from the aisles, place clear view from the aisles, place banner stands among along the banner stands among along the aisles to inform attendees of your aisles to inform attendees of your business’s name and one or two business’s name and one or two reasons they should stop byreasons they should stop by
Hanging banners are mounted on the Hanging banners are mounted on the ceiling and can be seen from across ceiling and can be seen from across the convention floorthe convention floor
Make it UniqueMake it Unique
Having trade show displays that Having trade show displays that stand out from the cookie-cutter stand out from the cookie-cutter designs most exhibitors use can be designs most exhibitors use can be trickytricky
Alumalite Zero Hybrid Display Alumalite Zero Hybrid Display Systems have a custom look, as well Systems have a custom look, as well as headers at the top of the frame to as headers at the top of the frame to make your company’s name the star make your company’s name the star of your display systemof your display system
Bright ColorsBright Colors
Bold, dramatic colors will get noticed Bold, dramatic colors will get noticed before neutral, bland colorsbefore neutral, bland colors
Colors you should use: red, green, Colors you should use: red, green, yellow, orangeyellow, orange
Colors to avoid: brown, tan, beige, Colors to avoid: brown, tan, beige, whitewhite
Whatever color you choose should Whatever color you choose should somehow tie into the colors used on somehow tie into the colors used on your portable displaysyour portable displays
The Right SignageThe Right Signage
Will make your trade show exhibit Will make your trade show exhibit remembered long after the eventremembered long after the event
For More Trade Show TipsFor More Trade Show Tips
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