tips for designing a cosmetics business sign

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Tips for Designing aCosmetics Business Sign

•Most cosmetics consultants use signs to generate new business, but designing an effective sign can be overwhelming.

•Focus on the benefit of your industry—you’re selling a product that improves the lives of your customers.

•Not only do the products improve your skin, but there’s also a psychological benefit (when you look better, you feel better).

•Keep these things in mind when designing your sign.

•Show authority and build trust with your clients—if you know what you’re talking about, customers will be more-likely to buy from you.

•Use your signs to show the impact your products have made on your own skin!

•Customers will be happy to see that you’re so confident in the products that you use them yourself.

Sell Yourself

•Use signs as a way to inform your clients about the products and their intended uses.

•List your most-popular products on all of your signage.

•Include professional images to make your signs more visually- impacting.

Sell Your Products

•Along with beauty products, you’re selling a service.

•You are offering the chance to be “made-over,” so your potential customers need to see the benefit of calling you!

•Whether you offer at-home consultations, beauty parties, or even workplace tutorials, your signs should list this information.

Sell Your Services

•Offer customers a variety of ways to contact you, be it via phone, email, catalog, or booking a one-on-one appointment.

•The more-accessible you are to your potential clientele, the more appointments you’ll book!

Sell Your Accessibility

Feel like an expert now? Great!

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