tim rau (3dexcite, dassault systeme): engineered excitement - from cad to ar/vr experience

3DEXCITEtim.rau@3ds.com

DS VIRTUAL VISION

the magic behind

3DEXCITETim RAUtim.rau@3ds.com

Engineered Excitement

3DEXCITE | Business Strategy Partner

$3.2Bn DASSAULT SYSTEMES

Marketing in the Age of Experience. Sustainable, game changing innovation

EXCITEMENTENGINEERED

Data, Content, Technology, Ecosystem,

3DEXPERIENCE® Platform

15OFFICES

Globally close to our clients, their partners,

& their consumers

750 3DEXCITERSThe best people

to serve the most demanding markets

FOUNDEDIN 1999

Unmatched levels of industry knowledge,

experience and insight.

MARKETINGIN THE AGE OF EXPERIENCE

THE SOLUTION

THE SOLUTION

pluginmanager

configmanager

assetplayer

webserviceinterface

ruleengine

modelstate

systemstate

abstractrenderinterface

moviesimagesdocuments

THE SOLUTION DESIGN

THE USER EXPERIENCE

THE CONTENT CREATION

THE VIRTUAL GARAGE

THE MASTER MODEL

Full model configuration possibilities

Technical validity

Offer codes

Viz BOM

Material

Enrich Design & Engineering Data

Sellable

Market 1Channel

Market 2

Channel

Channel

Filter Down to 100% Correct Visual

Constant Iterations to update and refine

Master Model

Softparts geo

CAD geo

Design

Market 1

ChannelChannel

Complexity grows by > 4000% Filter the correct oneof a billion possibilities

THE CONTENT CREATION

ExperienceProduceEnrichSource

• Availability• Identification• Correctness• Actuality

• Howtoharvesttherightdataandinformation?

Challenges

Keyquestion

• Completeness• Creation• Lifecycling• ProductValidation

• Howtocompletethevirtualproducttomakeitadigitalclone?

• Scalability• Logistics• Consistency• ProductionQA

• UserExperience• Innovation• Continuity• CustomerApproval

• Howtoreducethetimetoassetandkeepprocessreliability?

• Howtoengageseamlesslythroughoutthecustomerjourney?

What’srequiredtoenableMarketing&Salesexperiences?

Stage

• Creativity• BrandLanguage• CorporateIdentity• VisualValidation

• Howtorespectallvisualrequirementstowardstheproduct?

Deploy

• Distribution• Preparation• Packaging• Throughput

• Howtosupplyallmediachannelsefficientlyandconsistently?

THE CONTENT CREATION

Modelling of Softparts

Universal Data Model

3rd party distribution

Information Harvesting

ConversionVariant

Creation Material & Geometry

Material Information Gathering & Material

digitalization

Data Prep & Creation

Documentation

Virtual Product Build-up

UDM Preparation

Conversion & Inventory

Staging

Look/ Feel & Animate

Data & Model Preparation

Geometry

Structure

Codes

Material

Customer Systems

Prod

uct C

orre

ctnes

s Vali

datio

n

Viz Data Model

Visu

al Va

lidati

on

EXPERIENCE

Custo

mer A

ppro

val

Deploy to System

DeltaGenProduction

Deployment

UDM

Inter

face

CleaningTesselationUV Assign-

ment

EnvironmentCreation

Source Enrich ExperienceStage & Produce

Staging

THE CONTENT CREATION

Objects

DrawcallsTriangles

TextureSizes

GPUmemory

THE CONTENT CREATION

Modelling of Softparts

Universal Data Model

3rd party distribution

Information Harvesting

ConversionVariant

Creation Material & Geometry

Material Information Gathering & Material

digitalization

Data Prep & Creation

Documentation

Virtual Product Build-up

UDM Preparation

Conversion & Inventory

Staging

Look/ Feel & Animate

Data & Model Preparation

Geometry

Structure

Codes

Material

Customer Systems

Prod

uct C

orre

ctnes

s Vali

datio

n

Viz Data Model

Visu

al Va

lidati

on

EXPERIENCE

Custo

mer A

ppro

val

Deploy to System

DeltaGenProduction

Deployment

UDM

Inter

face

CleaningTesselationUV Assign-

ment

EnvironmentCreation

Source Enrich ExperienceStage & Produce

Staging

Marketing relevantsimplification

150%Global marketing model

Effective poly-reductionby Nurbs on demand/ /

DELTAGENROBOT

DELTAGENHUB

CATIA V4

CATIA V5

3DEXPERIENCE

SOLIDWORKS

AutoCAD

JT

NX

Iges

Step

Rhino

ProE

FBX

Inventor

Maya (Hub only)

STL

XPDMXML

PDM/PLM

CAD/polygon

Material

Configuration

Meta data

MATERIALASSIGNMENT

META DATAENRICHMENT

DATA OPTIMIZATION

VARIANTDEFINITION

PRODUCT ANIMATION

PRODUCTCORRECTNES

REVIEW

REALTIMEGATEWAY(+ VR | AR)

OFFLINEGATEWAY

CGI | VFXGATEWAY

CONVERSION STRUCTURE+GEO PREP

/PIPELINE

UNITYUNREAL 04|2018

MAYA

FBX