tide - supersize your online attraction
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Supersize Your Online Attraction
!www.tidestudio.co.uk
@tide_studio !
Becky TaylorDigital Director
Kevin Mitchell Technical Director
© Tide Studio 2014 www.tidestudio.co.uk
Why does digital matter for recruitment?
© Tide Studio 2014 www.tidestudio.co.uk
Then…
Press Ads TV / Radio Ads
Career Fairs
Headhunting
Networking / Word of mouth
Placement Scheme
Agency recruitment
Education Links
© Tide Studio 2014 www.tidestudio.co.uk
How do people look for jobs now?
Post CV on a job website
Email speculative CV
Research company
websites for vacancies
Reach out through social
channels
Agency recruitment
Career Fairs Placement Scheme
Networking / Word of mouth
© Tide Studio 2014 www.tidestudio.co.uk
Opportunities in Oil & Gas Event
Word of mouth
38% 12%
OnlineNewspaper
28%
“How did you hear about this event?”
15%
Social Media
© Tide Studio 2014 www.tidestudio.co.uk
How can digital tools be leveraged for recruitment?
© Tide Studio 2014 www.tidestudio.co.uk
Online advertising
© Tide Studio 2014 www.tidestudio.co.uk
Buying options
Tenancy CPM CPA
£Fixed cost
Cost per 1000 views
Cost per action
© Tide Studio 2014 www.tidestudio.co.uk
Display Ads
© Tide Studio 2014 www.tidestudio.co.uk
Search Ads
© Tide Studio 2014 www.tidestudio.co.uk
Social Ads
© Tide Studio 2014 www.tidestudio.co.uk
Social Ads
© Tide Studio 2014 www.tidestudio.co.uk
Social Ads
© Tide Studio 2014 www.tidestudio.co.uk
Social Ads
© Tide Studio 2014 www.tidestudio.co.uk
Display Ads - Pros & Cons
Measurable Impact
Targeted Reach Controllable Costs
Customisable Content
Do people click?
© Tide Studio 2014 www.tidestudio.co.uk
Social
© Tide Studio 2014 www.tidestudio.co.uk
Social
Using it
+50%
Attract Candidates
86%
Brand Building
74%
Dedicated Strategy
19%
CIPD Annual Resourcing and Talent Planning survey
© Tide Studio 2014 www.tidestudio.co.uk
Social
Strengthens Brand
82%
Selection Pool
82%
Reduced Costs
74%
Missing Out
60%
CIPD Annual Resourcing and Talent Planning survey
© Tide Studio 2014 www.tidestudio.co.uk
Social - General
© Tide Studio 2014 www.tidestudio.co.uk
Social - Strategic
© Tide Studio 2014 www.tidestudio.co.uk
Website at the core
© Tide Studio 2014 www.tidestudio.co.uk
Anywhere
AnytimeATS
Recruitment Brand
Supporting Process
Smart
Multi-lingual
Website at the Core
© Tide Studio 2014 www.tidestudio.co.uk
Website at the Core
© Tide Studio 2014 www.tidestudio.co.uk
The Holistic Approach
© Tide Studio 2014 www.tidestudio.co.uk
The Holistic ApproachLet your tools support each other!
Supersize Your Online Attraction
!www.tidestudio.co.uk
@tide_studio !
Becky TaylorDigital Director
Kevin Mitchell Technical Director
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