tide - supersize your online attraction

Supersize Your Online Attraction

!www.tidestudio.co.uk

@tide_studio !

Becky TaylorDigital Director

Kevin Mitchell Technical Director

© Tide Studio 2014 www.tidestudio.co.uk

Why does digital matter for recruitment?

http://www.tidestudio.co.uk



Then…

Press Ads TV / Radio Ads

Career Fairs

Headhunting

Networking / Word of mouth

Placement Scheme

Agency recruitment

Education Links




How do people look for jobs now?

Post CV on a job website

Email speculative CV

Research company

websites for vacancies

Reach out through social

channels

Agency recruitment

Career Fairs Placement Scheme

Networking / Word of mouth




Opportunities in Oil & Gas Event

Word of mouth

38% 12%

OnlineNewspaper

28%

“How did you hear about this event?”

15%

Social Media




How can digital tools be leveraged for recruitment?




Online advertising




Buying options

Tenancy CPM CPA

£Fixed cost

Cost per 1000 views

Cost per action




Display Ads




Search Ads




Social Ads




Display Ads - Pros & Cons

Measurable Impact

Targeted Reach Controllable Costs

Customisable Content

Do people click?




Social




Social

Using it

+50%

Attract Candidates

86%

Brand Building

74%

Dedicated Strategy

19%

CIPD Annual Resourcing and Talent Planning survey




Social

Strengthens Brand

82%

Selection Pool

82%

Reduced Costs

74%

Missing Out

60%

CIPD Annual Resourcing and Talent Planning survey




Social - General




Social - Strategic




Website at the core




Anywhere

AnytimeATS

Recruitment Brand

Supporting Process

Smart

Multi-lingual

Website at the Core




Website at the Core




The Holistic Approach




The Holistic ApproachLet your tools support each other!



Supersize Your Online Attraction

!www.tidestudio.co.uk

@tide_studio !

Becky TaylorDigital Director

Kevin Mitchell Technical Director