those guys intro

We are . . . We are . . . We are . . . We are . . .

What Situation has this created?

• In the 1990’s a campaign could have an 8-week

turnaround time. In the 2000’s, it sometimes

becomes 48 hours!

• This pressure has reduced the quality and the • This pressure has reduced the quality and the

creative thought process behind many

campaigns.

• High mobility of marketing & advertising

professionals leaves a lot of new inexperienced

marketers left behind holding the buck!

So What’s The Problem?

• Consumers and audiences often complain of ‘run-

of-the-mill’ campaigns

• Many companies end up tendering to the lowest

bidder, not neccessarily the most qualified.bidder, not neccessarily the most qualified.

• Due to increased job insecurity, many marketing

and account managers fear making radical new

decisions. ‘Don’t rock the boat’ mentality.

• “Passion” in marketers has been replaced by

“safety”

Insight: Everyone is Complaining!

• CEO: My ad agency and my marketing team are just as

bad as each other! Haven’t seen a “Wow” idea since

1995!1995!

• Agency Executive: The client gives us such stale briefs. I

don’t know what to do with this!

• Media House: All these briefs are the same! I’m

supposed to be entertaining!

• Experiential Agency: How can I deliver excitement when

the brief is so boring? They’ve given me nothing!

So exactly, what IS the problem?

Creativity. (Or lack of it)

What Can Creative Thinking Do?

• It brings life to Marketing

• Can make a low-budget campaign look like a

million bucks.

• Can sustain your audience and give talk-about • Can sustain your audience and give talk-about

factor

• Assists in problem-solving

• Gives you and your business a better edge.

• Can save your business

Who Needs Creative Services?

• Advertisers

• Ad Agencies

• PR Agencies

• Experiential Agencies• Experiential Agencies

• Media Houses

• Production Houses

• Digital Marketers

• Outdoor Advertisers

Other Insights:

• Most clients are tied to long term contacts

with their agencies.

• Lack of leeway for strategic ‘guerilla’

campaignscampaigns

• Shortage of ‘heavyweight’ creative talent in

the industry.

• There is no relevant training facility for

Creative Thought.

Those Guys????

Good question. Think of your answer to these questions:

Q: Who sorted you on that great ad?

A: Those Guys . . ..

Q: Eh, how did you turn around your strategy?

A: Um . ..Those Guys

Q: That presentation rocked! How?

A: Those Guys.

• It is comprised of Kenya’s ultimate creative talent.

• 4 Creative Heavyweights with a combined 50 years industry

Who Are Those Guys?

• 4 Creative Heavyweights with a combined 50 years industry

experience.

• 2 Creative Middleweights with a combined 15 years industry

experience.

• An amazing team of Fresh Creative Talent who are being trained

as they work for you.

• The only commercial outfit that works and trains.

• We represent the rich past, present and future of the industry.

Our Creative Matrix

Ad Clients

�Creative Consultancy

�Client-specific pitches

�Staff C-Training

Ad Agencies

�Creative Consultancy

�Client-specific pitches

�Staff C-Training

“Those Guys”

Experiential Companies

�Creative Consultancy

�Client-specific pitches

�Staff C-Training

Media Houses

�Creative Consultancy

�Client-specific pitches

�Staff C-Training

“Those Guys”

2 of Those Guys . . .

Edward ‘Teddy’ Muthusi

Creative Warrior with numerous awards under his

belt.

Denis Ndavi

Marketing Guru with a stack of winning

broadcast campaigns.

So Who Are Those Guys?

Bet you’d love to meet the rest of them. So get in touch.

Before your competitors do!

Denis Ndavi (That Guy)

denisndavi@gmail.com