theme – day 5 visual/verbal. verbal/visual theme visual/verbal – the tone of the theme’s...

THEME – Day 5 visual/verbal

verbal/visual Theme

Visual/Verbal – Visual/Verbal – The tone of the theme’s message

dictates graphic design presentation

& verbal development

verbal/visual Theme

THEME DEVELOPMENTTHEME DEVELOPMENTConcept/Theme

Cover

Endsheets

Title/Last page

Opening/Closing

DivisionsSidebars

verbal/visual Theme

VerbalVerbaldevelopmentdevelopmentCatch Phrase/Copy

Workbook pages 1-2

verbal/visual Theme

Word or PhraseWord or Phrasebased on eventsbased on events

List points of difference, things that distinguish 2014-15

from 2013-14

verbal/visual ThemeWORD or PHRASEWORD or PHRASE

based on eventsbased on events1. Shift to 9-period day2. 45-minute classes3. Go from 5A to 4A4. Changing administration5. iPads replace books, spiral notebooks &

pencils

EXAMPLE:

verbal/visual Theme

verbal/visual Theme

shift Legacy High School

Mansfield, Texas

WORD or PHRASEWORD or PHRASE

verbal/visual ThemeENDSHEETENDSHEET

SIX-section book

verbal/visual ThemeTITLE PAGETITLE PAGE

shift Legacy High School

Mansfield, Texas

verbal/visual ThemeOPENINGOPENING

verbal/visual ThemeOPENINGOPENING

verbal/visual ThemeDIVISION PAGESDIVISION PAGES

verbal/visual ThemeINSIDEINSIDE

verbal/visual ThemeCLOSINGCLOSING

verbal/visual Theme

1. Balance demands of work, studies, sports and friends

2. Figure out new 8-period day3. Keep up with papers, flashcards, lab write-ups4. Deal with an over-sold parking lot5. Push through snow to get to school

based on a conceptbased on a conceptEXAMPLE:

WORD or PHRASEWORD or PHRASE

verbal/visual Theme

TRY TO KEEP UP Rock Canyon High SchoolHighlands Ranch, Colorado

WORD or PHRASEWORD or PHRASE

verbal/visual ThemeENDSHEETENDSHEET

FIVE-section book

verbal/visual ThemeTITLE PAGETITLE PAGE

TRY TO KEEP UP Rock Canyon High SchoolHighlands Ranch, Colorado

verbal/visual ThemeOPENINGOPENING

verbal/visual ThemeOPENINGOPENING

verbal/visual ThemeOPENINGOPENING

verbal/visual ThemeDIVISION PAGESDIVISION PAGES

verbal/visual ThemeCLOSINGCLOSING

verbal/visual Theme

school prideschool pride1. 5-years-old school2. School visually lights up the valley3. Passes the “test” against rival school4. Students enthusiastically support teams5. Athletic and academic achievement6. Clubs & publications receive national

recognition

EXAMPLE:

verbal/visual ThemeWORD or PHRASEWORD or PHRASE

verbal/visual Theme

ShineGlacier Peak High SchoolSnohomish, Washington

WORD or PHRASEWORD or PHRASE

verbal/visual ThemeENDSHEETENDSHEET

SIX-section book

verbal/visual ThemeTITLE PAGETITLE PAGE

ShineGlacier Peak High SchoolSnohomish, Washington

verbal/visual ThemeOPENINGOPENING

verbal/visual ThemeOPENINGOPENING

verbal/visual ThemeOPENINGOPENING

verbal/visual ThemeDIVISION PAGESDIVISION PAGES

verbal/visual ThemeCLOSINGCLOSING