the wechat story

The WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryOctober 2nd 2014, eTrade Summit, Brussels

Ed Sander, ChinaTalk

October 2nd 2014, eTrade Summit, Brussels

Ed Sander, ChinaTalk

Ed Sander

1 WECHAT’S THREE PHASES

INTEGRATION

BUSINESS OPPORTUNITIES

2

3

Phase 1: The Chat App

Copy & Improve

WeChat: Chats

WeChat Voice Messaging

PHASE 2: GOING SOCIAL

Discover, Moments, Shake

Drift Bottle, People Nearby,

Voice & Video Call

WeChat Games

Stickers

Subscription Accounts

Subscription Account CMS

Segment

Subscription Account CMS

WeChat: Service Account

Subscription vs Service

Subscription vs Service

Subscription AccountSubscription AccountSubscription AccountSubscription Account

• Available for individuals.

• 1 message per day.

• In subscription account folder: no push notifcation.

• No WeChat payment support.

• Auto-response based on words.

• Mainly useful for pushing lots of content.

Service AccountService AccountService AccountService Account

• Only available for organisations.

• 4 messages per month.

• In users chat window: push notifcation.

• WeChat payment support.

• Programmable responses.

• Useful for advanced (WeChat) functionalities & CRM.

iOs, Android � or WeChat?

PHASE 3: M-COMMERCE

WeChat Payment

Linking a Bank Card

Transfer

Quick Payment

Wallet

WeChat Payment (Pacific Coffee)

Hong Bao

Taxi booking

WeChat: Vending Machines

Special Offers (Jingdong)

Group Buying (Dianping)

WeChat: Streetview

WeChat: Location Based

WeChat: Scanner

Scanner Translater

WeChat: QR Code Shops

WeChat Stores (Weixin Xiao Dian)

WeChat Stores Requirements

• Service Account.

• Therefore, a business first needs to be verified by Tencent (verification cost 300 RMB).

• Payment through WeChat Payment.

• 20,000 RMB deposit fee.

• No additional service charge on usage of the feature itself.

• Currently only available to Chinese business entities.

• WeChat Payment only usable for domestic WeChat users physically located in China.

• Conclusion: more Tmall than Taobao.

Popular Functions

Personal vs Moments

INTEGRATIONSINTEGRATIONSINTEGRATIONSINTEGRATIONS

Weishi

StoryCam

Wearables

Welomo Picture Printer

Giftpas

Chu Men Wen Wen

Expected: 58.com

Integration Areas

• Restaurants – food ordering, payments, and calling staff to your table

• Hotels – booking rooms, payments, chatting with reception, digital keys, and in-room shopping

• Transportation – ticketing, choosing seats, CRM

• Schools – paying tuition fees, managing students, digital ID passes

• Hospitals – appointment scheduling, queue tracking, digital prescriptions and reports

• Brick-and-mortar stores – digital membership cards, managing members, payments, CRM, and marketing

• Delivery – taking orders, payments, and tracking parcels

• Tourism – ticketing, attraction notifications, CRM

BUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIES

• Subscription Account

• Service Account

• WeChat Shops

• Plus …

CPC Advertising

Advertising

• Verified subscription or service account.

• Text link ads.

• Still banners: 582px and height of 166px, no

bigger than 50K, linking to external website.

• Directs to WeChat page or external URL.

• Wechat Official Accounts Advertising Platform

publisher (sharing ad revenue): minimum

number of following users is 50,000.

Contact

Ed Sander ( 徳)

E-mail: ed@chinatalk.nlWebsite: www.chinatalk.nl Phone: +31 6 51 214 206Twitter: @EdSanderWeChat: edsanderLinkedin: nl.linkedin.com/in/edsander/

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