the way to go social media

Social Media twitterFacebook

Fan Page LinkedInnetworking

QR codesWebinars Blogs

Delicious bookmarkingtweets

The Way to Go:Social Media

Dr. Kella Price, SPHR, CPLP@kellaprice

drkellabprice@gmail.com

During this collaborative session, please feel free to Tweet your;

•Ideas•Tips•Tricks•Discoveries •Ah Ha! Moments

So that everyone can benefit!•Other useful hashtags: #socialmedia

Did you know…

• Youtube video : http://bit.ly/JwiNhz

Outline

• Need for social media

• Social Media tools– Blogging– Twitter– Bookmarking

– QR codes– LinkedIn– Facebook

Social Networking

• Expand network• Learn and discuss in brief

format• Fast, real-time• Twitter• LinkedIn• Facebook

Twitter for Trainers

How do I get started?

• Set up your account – recognizable name

• @kellaprice• @LnDDave @HRBlogger

• Brand yourself– 1 line “bio”– Website address– Actual location– Use a picture

• Customize background

What should I tweet?

• Images• Videos• Blog Post

Updates – Twitterfeed (twitterfeed.com)

• Interesting Comments, inspirational thoughts

• Valuable resources

• News• Responses• Announcemen

ts• Ask

Questions

Creating a Tweet in 140 characters…or less

As the economy falters in mid 2011 amid market volatility and mixed labor reports, U.S. employee confidence related to pay raises, job security and the job market fell to levels last seen during the height of the 2008-09 recession, according to the second-quarter 2011 Glassdoor Employment Confidence Survey. http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confidence.aspx

Step 1: shorten link

http://bit.ly/nvoZN6

Step 2: Remove unnecessary words (a, of, the) and unnecessary spaces, like after commas and periods.

Economy falters in mid-2011:U.S. employee confidence related to pay raises, job security and job market fell to levels last seen during height of 2008-09 recession, according to second-quarter 2011 Glassdoor Employment Confidence Survey.

Step 3: Remove words that do not impact meaning

U.S. employee confidence related to pay raises, job security&job market fell to levels of 2008-09, according to 2Q 2011. http://bit.ly/nvoZN6

Step 4: Remove vowels where possible, change “to” to “2”

2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6

Step 5: Add hashtags

2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6 #economy #HR #SHRM

Now the tweet is exactly 140 characters!

Followers…

• Send invites to your email or contact list

• Find them on Twitter• Think potential employers• Colleagues, other students• Interesting people• Use hashtags (#ABWA)

Interacting with your followers…

• Sphere of influence• Tweet• Retweet (RT)• Replies (@kellaprice)• Hashtag (#twitter101)• Direct message

Find your followers…

Source: http://searchengineland.com/images/sphere-of-influence.gif

Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png

Find your followers…

• Sphere of influence• Tweet• Retweet (RT)• Replies (@kellaprice)• Hashtag (#twitter101)• Direct message

Follow ABWA chapters on Twitter!

Let’s try it!(name,how long in ABWA, 1 goal

this year #ABWA)

• Create your own profile (ABWA Group )– Add websites– Upload contacts– Use to create discussion, job

board, etc.– Open or closed?

Facebook

• Create your business “fan” page– Can send messages directly to

your fans– YouTube video box, content info,

photos,blog– Post photos from meetings– Send “invites”– Upload Notes (press releases)– https://www.facebook.com/PriceConsultin

Elements of a successful Fan page

• Network w/ other platforms (links)

• Offer information VALUED by others

• Create contests that include participation

Use synchronous posting tool

• Ping.fm, hootsuite, tweetdeck• Link accounts to facilitate

updates• Microblogging increases

visibiilty– Include links, video snippets

• Keep pages active and change them often

Blogging

• Publish ideas or discussion– Write regularly

• Most often linked to website• Youtube

– http://www.youtube.com/user/ABWALakeLanier

Tagging and Bookmarks

• Learn from others, share bookmarks

• Long-term reference• Can be public or to a specific

group• Use links and tags to describe• Reddit, technorati, delicious• http://www.delicious.com/stacks/

kellaprice 24

How does the technology impact YOU?

• More peer-to-peer collaboration• Better knowledge transfer• Real-time activities and

information• Low skills required to use• Low cost to implement• Increase training

opportunities/modalities

Generating QR Codes

Link Shortener

What are your takeaways? #ABWA

Thank you!What are your questions?

Dr. Kella B. Price, SPHR, CPLPwww.thepriceconsultinggroup.com

drkellabprice@gmail.com 252.622.8119

Price Consulting Group

Reference

• Craig, Randall. (2009). Online PR and Social Media for Experts, Authors, Consultants, and Speakers. Knowledge to Action Press: Toronto, Canada. Available at: www.KnowledgeToActionPress.com

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