the value of design

THE VALUE OF DES IGN

BY THE NUMBERS

Design-driven companies in the last 10 years outperformed S&P 500 by

228%Source: DMI.org’s Design Value Index, 2014

2005-2010 2010-2015

Acquisitions of designer co-founded startups increasing heavily

275

Source: Design in Tech Report 2015 (KPCB & John Maeda)

Total raised by top 5 designer co-founded startups

$2,750,000,000+

Source: Design in Tech Report 2015 (KPCB & John Maeda)

Creative firms acquired by tech companies

since 2010

13 6VC firms who added

designers to teams for first time in the last year

Source: Design in Tech Report 2015 (KPCB & John Maeda)

Old ratio of designers to engineers

1:151:4

New ratio of designers to engineers

Source: Internet Trends 2015 (KPCB & Mary Meeker)

Apple is the most successful company of all time, in any industry. Nearly 2x market value

of second most valuable company.

Design is a key component to their success. One of the only companies to have a designer in the C-suite.

Source: Fortune Magazine

WH AT DOES “DES IGN-DR IVEN” MEAN?

“Being design-driven means treating design as a partner (and a leader) in the product creation process.”

– Cap Watkins VP Design Buzzfeed

Formerly Etsy, Amazon

Start with design, rather than just end with it. Design is not something sprayed on at the end of a process.

Design is an investment.

“To achieve great design, you need great business thinking/doing – to effectively invest in design – and you need great

engineering – to achieve unflagging performance.”

– John Maeda Design Partner, KPCB

Former President, RISD

APPL ICAT IONS TO DEC IS ION LENS

Enterprise apps historically do a terrible job with design. There is a huge opportunity for us to capitalize.

However, competition is heating up as others realize the increase in perceived value provided by quality design processes.

WHAT ARE WE DOING ABOUT IT?

• Design not confined to development. We’re adding new designer in 2015 dedicated to non-product tasks.

• Increasing awareness. Design briefing now core element of new employee on-boarding.

• Zendesk portal being successfully used for design needs. Over 30 projects submitted in last three months.

KEY TAKEAWAYS

Recognize the importance of design in everything our customers experience. Design is more than our logo and how our app looks.

Continue to raise our personal & company standards. If Apple made PPM software, how

would what you’re working on compare?

Involve the design team at the beginning of each new process. Leverage our corporate Style

Guide, document templates, and Zendesk.

Q&A