the top 5 marketing mistakes made my small business owners

THE TOP 5 MARKETING

MISTAKESMADE MY SMALL BUSINESS OWNERS

THE BIG PROBLEM

• Don’t understand online marketing

• Not aware of the technology tools that are available

• Cash flow is tight

• Time is limited

• And because of this....

Most small business owners:

MOST SMALL BUSINESS OWNERS AREN’T EARNING

NEARLY WHAT THEY COULD BE

WHAT DO THESE COMPANIES

HAVE IN COMMON?

THEY ARE GROWING FAST

...because they understand online marketing

DID YOU MAKE THE LIST?

(wouldn’t you like to?)

YOUR WEBSITE IS YOUR MARKETING HUB

• How will people access your content from mobile devices?

• How will local buyers find you?

• How will prospective customers research your company?

• How will prospects determine if you are credible?

• How will you build a mailing list of prospective customers?

• How will you become a thought leader in your niche?

If your website is ineffective:

USERS CANNOT VIEW YOUR SITE

FROM THEIRMOBILE DEVICE

MARKETING MISTAKE #1

50 Amazing Facts About Mobile Marketing by Hubspot

50 Amazing Facts About Mobile Marketing by Hubspot

50 Amazing Facts About Mobile Marketing by Hubspot

If your website has flash content, it

cannot be seen on most of these mobile

devices!

MARKETING MISTAKE #2

FAILURE TO BLOG

THE BENEFITS OF BLOGGING

• More pages = more time on your website

• People will view you as the expert in your industry

• You will provide answers to the questions your customers have

• Other companies in your industry will seek you out as an expert and this will give you additional exposure

• You’ll show your customers you actually care about them

• Landing clients will become much easier because your blog will pre-sell them

• You will expand your professional network

• Your website will get more traffic through social sharing

BLOGGING SUCCESS STORY

• Peep Laja runs this site

• He attracted 50,000 visitors in his first month with just two blog posts per week

• 100% of his customers come from the blog

• Blogging pays off when done correctly

BLOGGING SUCCESS STORY

• Owen Blevins and Jay Robinson run this company

• Most people would never guess a concrete company could benefit from blogging

• Their Youtube videos have been viewed over 101,000 times

BLOGGING SUCCESS STORY

• Run by Steve Sheinkopf

• Their Youtube videos have been viewed over 464,000 times

• They have 2,002 Facebook fans

• 500 RSS subscribers

• Traffic to their blog is steadily rising with just over 18,000 visitors last month

IF THESE COMPANIES CAN BENEFIT FROM

BLOGGING, COULDN’T YOU?

MARKETING MISTAKE #3

FAILURE TO LEVERAGE SOCIAL

NETWORKS

SOCIAL MEDIA IS HOT

• 3 years old

• 188,000 email subscribers

• #2 most popular blog for small business

• Traffic to their blog from search engines is rising fast

Text

SOCIAL MEDIA TRENDS

76% plan to increase their use of Youtube

Source: 2012 Social Media Marketing Industry Report

72% plan to increase their use of Facebook

69% plan to increase their use of Twitter

68% plan to increase their use of Blogs

MARKETING MISTAKE #4

FAILURE TO BUILD A LIST OF SUBSCRIBERS

SUBSCRIBER BENEFITS

• Traffic on demand

• Increased engagement

• A stronger relationship

• Cash on demand

• The ability to create joint ventures

Subscribers give you:

But most importantly, having subscribers allows

you to build what we’ll talk about next...

FAILURE TO UNDERSTAND

BUYING PSYCHOLOGY

MARKETING MISTAKE #5

BUYING PSYCHOLOGY

• miss out

• manually answer the same questions over and over and over

• create an automated lead nurturing sequence to help you turn leads into customers

People don’t buy anything until all their questions are answered.

Your options are:

LEAD NURTURING

• What do prospects want to know?

• How can I easily engage them and provide answers?

• How can I provide a way for my prospects to segment themselves?

• How can I make it easier for my customers to buy?

Not everyone is ready to buy todayLIFE CYCLE MARKETING

LIFE CYCLE MARKETING

IF YOU ARE MAKING MISTAKESYOU ARE

LOSING SALESEVERYDAY

ISN’T IT TIME TOFIX IT?