the taste of innovation begins here… - vkl...
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The taste of Innovation begins here…
VKL Seasoning Pvt. Ltd.
Corporate Off ice:
XII/136 AKundannoor-Maradu Road,Maradu P.O., Kochi - 682 304,Kerala , India .
T: +91 484 3077777/78/79F: +91 484 3077781E: contact@vklspices.comW: www.vklspices.com
Registered Off ice:
Plot No. A-401,T.T.C. Industr ia l Area,Thane Belapur Road, MIDC, Mahape, Navi Mumbai - 400 710,Maharashtra, India .
T: +91 022 40764600/601F: +91 022 40764605
For Sales Enquiry, cal l :
Mumbai Customer Care: +91 8879750170
Cochin Customer Care: +91 9744340707
Or emai l :seasonings@vklspices.com f lavors@vklspices.com fs@vklspices.com
OR
IGIN
BEAN
STA
LK
VisionTo be the preferred complete solution provider for our customers by creating great tasting food
377Million Candies
are sweetened with VKL essences
4 Million glasses of aerated/non-aerated drinksflavored with VKL syrups
38 Million Namkeenfried/ bakedseasoned with VKL sprinklers
2 Million units ofPharmaproducts
made palatable with VKL flavors
1.5Million glassesof Milk
flavored with VKL flavors
470Million Biscuits, Cookiesand Cakes
baked with VKL stable flavors
210Million French Friessprinkled with VKL seasoning
65Million Pizzas
savored with VKL pizza mixes
560Million Burgers
relished withVKL seasoning
230 Million servings ofCrispy Fried Chicken
made with VKL seasoning
Complete Food Solutions by VKL Solutions that partner your success
Complete solutions
Strong fundamentals
Consistent high standards
Speed to market
We offer innovative, integrated and the entire spectrum
of Food Solutions for Restaurants, Fine Dining, Snacks,
Dairy, Bakery, Beverage, Confectionary, Ready to Eat
(RTE) and Ready to Cook (RTC) foods categories.
Our focus on – Innovation, Quality, Service and Value –
have made VKL the largest supplier to market leaders
in QSR, Snack Food, RTE, RTC, Confectionary and
Beverage segments in India as well as the Middle East.
VKL’s innovation capability has been tested and admired
by the global food corporations. We extend the same
prowess to add to your success. No customer or
application is too small for us. Whether you are
an emerging player or a category leader, you can expect
the same high standards from us.
Our highly application-driven approach and quick
turnaround enables you to increase your speed to
market dramatically. Our food labs work round the clock
to create, customize and adapt food solutions to your
needs.
Seasoned team
Global knowhow, local prowess
Focused divisions, sharper
solutions
VKL has some of the most experienced and talented
food specialists in India. They are complemented by
a network of food scientists in the West. This allows us to
create the best-fit solutions to Indian and Western cuisine.
Our strong legacy and deep understanding of the
changing palates and evolving taste of consumers in
India and around the World, enables you to create more
successful end-products.
The dedicated teams in the Quick Service Restaurants
Division, Snacks Division, Convenience Foods Division,
Flavors Division and Food Service Division (Chef's Art)
ensure that you are engaged with people who know and
understand your needs.
Food Solutions: Segments and Customers we service
Complete solutions by VKL
QSR, Restaurants, Hotels,
Caterers, Institutions, Flight
Kitchens
Snack Manufacturers
Breakfast Foods, Rice Packers
Sauces, Noodles & Soup
Manufacturers & Vendors,
Meat Processors
Bakery Manufacturers
Dairy Product Manufacturers
Beverage Manufacturers
Confectionery Manufacturers
Breakfast, Starters, Lunch, Main
Course, Side Dishes, Syrups
Potato, Corn base, Multigrain
Namkeens, Fried, Baked
Breakfast Foods, Oats, Cereal,
Upma/Poha, Flavored Rice
Savory, Ketchups, Mayonnaise,
Salami, Pastries, Noodles
Biscuits, Cookies, Rusks, Puffs,
Cake, Restaurant Chain
Ice-creams, Yogurts,
Flavored Milk, Buttermilk
Carbonated/Non-Carbonated
Drinks, Fruit Juices, Still Beverages,
Flavored Water, Distilleries
Hard Boiled Candies, Toffees,
Fruit/Cereal Bars,
Deposited Candy, Chewing Gum
Complete Premix, Patty,
Seasonings, Flavor, Beverage,
Dessert Premix, Ice-creams,
Crushers, Milk Shake, Toppings
Seasonings and Flavors
Premixes, Seasonings, Sachets
Meat Seasonings, Gravy Mix, Pasta/Rice
Seasonings, Sauce Seasonings, Multiple
Application Sprinklers, etc.
In-dough, Cream Toppings,
Savory Flavors, Bake-stable
Flavors
Ethnic Flavors, Fruit Flavors,
Brown Flavors
Citrus Solutions, Cola, Folded
Oils, other Fruit Flavors,
Alcoholic Flavors
Fruit Flavors, Ethnic Flavors,
Brown Flavors
CUSTOMERS SEGMENTS SOLUTIONS/PRODUCTS
VKL, the name we are globally known by, stands for
VKL Seasoning Pvt. Ltd.
Since our inception in 1935 at Kerala, the spice capital of
the world, we have mastered the ability to identify and lead
taste trends. We have evolved from whole-spice traders
to one of India’s largest Seasoning and Flavor brands.
Our lineage and global reach help us bring state-of-the-art
solutions to all segments of the market and create integrated
ingredient solutions for our customers.
VKL SeasoningCreating great foodsolutions since 1935
Our lineageVKL is the flagship company of Kanji Morarji Group (Mumbai),
a USD 250 Million entity. Today, the Group has diversified into four
major Verticals:
SEASONINGS AND FLAVORS
VKL Seasoning Pvt. Ltd.Kochi and Mumbai
NUTRACEUTICALS
Omni Active Pvt. Ltd.
AUTOMOBILES
Autohangar, Mumbai
SPICE OILS AND OLEORESINS
Kancor Flavors and Extracts, Kochi
India Value Fund – One of India’slargest PE funds with over 1.5 Billion Dollars under management, partnered with VKL.
1994
20062012
1st Seasonings plant established in India. VKL became the supplier of seasoningsto one of the world’s leading QSR chains.
Acquired Beta Chemicalsto add flavor capability.
Launched Food Service Division- Chef’s Art
VKL today
2013
Al-Islami Foods Americana Group Aditya Birla Retail Agrotech Al-Kabeer Al-Gannatain Dairy and Food Stuff Company Amul Balaji Bangs Bikanerwala Britannia Cafe Coffee Day Cavinkare Chick King Chili’s Dabur Dominos Dunkin Donuts Field Fresh Foods Fun Foods Glaxo Smithkline Godrej Gowardhan Dairy Greendot Haldirams Hindustan Unilever Innovative Foods ITC KFC Le Boulanger Marico Marry Brown McDonalds Mrs. Bectors National Dairy & Food Company National Food
Company Nestle Parle Pepsico Pizza Hut Pran Foods Reliance Retail Saj Food Products Schreiber Dynamix Dairy Industries Ltd. Taco Bell Tasty Bite Tasty Bite Tierra Food Unibic United Breweries Venky's Vista Foods Vista OSI Wijitha Group of Companies Al-Islami Foods Americana Group Aditya Birla Retail Agrotech Al Kabeer Al-Gannatain Dairy and Food Stuff Company Amul Balaji Bangs Bikanerwala Britannia Cafe Coffee Day Cavinkare Chick King Chili’s Dabur Dominos Dunkin Donuts Field Fresh Foods Fun Foods Glaxo Smithkline Godrej Gowardhan Dairy Greendot Haldirams Hindustan Unilever Ltd. Innovative Foods ITC KFC Le Boulanger Marico Marry Brown McDonalds Mrs. Bectors National Dairy & Food Company National Food Company Nestle Parle Pepsico Pizza Hut Pran Foods Reliance Retail Saj Food Products Schreiber Dynamix Dairy Industries Ltd. Taco Bell Tasty Bite Tasty Bite Tierra Food Unibic United Breweries Venky's Vista
As one of the World's largest QSR chain, from our launch in India nearly 20 years ago
till today, VKL continues to be our 'Go-To' supplier for all our seasonings and flavor needs.
We are delighted with their willingness to understand our unique needs, and help us
adapt our global offerings for the Indian market. Some of our most successful offerings
have been a result of our work with the VKL team.
– Managing Director of a leading QSR Chain
We started as a 'one restaurant' operation, and now run over 87 restaurants across the metros.
VKL has helped us create our menu and ensure that we are able to deliver the same quality,
consistency and experience to our customers in any of our restaurants. It would have been
impossible to grow so fast without VKL's help – they showed us the way. I would endorse VKL
to every restaurant owner. – Owner of a popular Multi-chain Restaurant
“
““
“VKL serves customers in over 40 countries
We source seasonings from over four suppliers because of our company policy, but VKL is the
most dependable supplier – I have never been let down on supply schedules and last minute
emergencies. Their Innovation team too has the best turn-around time in the industry.
My best wishes to VKL. – Sourcing Head of an International Snack Brand
““
Chef's Art has made my cooks' life very easy and has saved me cost and headache. The new
recipes from VKL are liked by my customers, and I keep asking them to give me more recipes
so that I can save on cost and add more items to my menu.
– Owner of a large Catering Firm
“ “
My chefs are delighted with their work here through exposure to the Endless Menu Possibilities
concept. Chef's Art offers them the opportunity to innovate and come up with new recipes every
day. While it keeps my chefs engaged and expands their skills, it also helps me bring out new
recipes on menu regularly. – Head Chef of a leading 5 Star Hotel Chain
“
“
“Over 80% of our chips and extruded product flavors have VKL seasonings in them.
We have been able to compete with the best MNCs in the snack market because of the
ideas that the VKL team gave us. Our chips taste the best because of VKL and I always
look forward to meeting them and getting more ideas.
– Promoter of a leading Indian Snack Brand
“
VKL supplies to over 70% of India’s most reputed food and beverage companies
The Four Pillars: VKL’s secret sauce to creating great taste
VKL EdgeThe strong foundation
Innovation
Quality
We understand that to win in the dynamic foods market,
you need innovative and healthy offerings for your Menus.
Thus, our Innovation Team consistently adapts and
creates new food ideas for you.
Our food solutions delight millions of people every day
across the world. We are well aware of the responsibility
that comes with this. Which is why at VKL, Quality
Control is an uncompromised value and a pillar of our
success.
We conform to the FSSAI rules and regulations for India.
We adhere to country-specific quality and regulatory
standards as well. Our Facilities are certified under FSSC
22000:2011.
Our approach is to think ahead for our
customers, and use our market intelligence
to create winning solutions. Because only
when you win, do we succeed.
Every VKL product can be traced back to
any point, all the way to ingredient sourcing
detail, ensuring quality of highest standards.
Innovation, Quality, Service and Value are the foundations of our business. They help us make our customer
more successful.
Sharpen your presence with our edgeAt VKL, we love to be challenged. We love to create solutions that will make you proud of partnering with us.
Full Control over inputs
Benefit from our spice heritage of over
seven decades as well as our in-house
sourcing and processing capabilities.
We ensure authenticity, quality, low lead times
and zero-compromise on uniqueness and innovation.
Thus, you get good quality, purity (we procure our
material/ingredients directly from the source) and full
traceability of our products across the chain.
Synthesis of seasonings and
flavors technology
In-house expertise in flavors and
ingredients, particularly savory flavors.
This synthesis allows us to combine our seasonings
solutions with unique flavors to create combinations
that deliver a superior value.
Best-in-class team and
approach to business
Rely on the best team of people.
Our highly qualified team of specialists and graduates
from leading technical and management institutes
create solutions, as well as change and manage the
systems. These experts who have worked with the best
brands and tackled diverse problems, use their
combined experience to deliver innovation to each one
of our customers.
Width and depth of experience
Unique combination of dominance in
Seasonings Supply to QSR, Snacks and
Convenience Foods.
This dominance in seasonings supply results in
economies of scale. It also helps in migrating taste
ideas across segments delivering innovative solutions
to our customers.
Service
Value
Our service standards are designed to match the best
in the world. Be it product supply, samples, quotes,
shipment monitoring or tax issues, our team delivers
solutions designed to match and exceed your expectations.
We realize that our customers operate in a dynamic and
highly competitive market, and they need solutions that
deliver great value. We combine our years of experience,
width of application and innovation capability to create
solutions that are fit-for-purpose. Our legacy in the spices
business along with our in-house production and supply
chain ensure that we deliver competitive value to you,
consistently.
Our divisional focus ensures that your
requirements are understood and serviced
in optimum time, even for small orders.
VKL’s customized solutions through proactive
ideation and agile response ensure that you
win in the dynamic foods market.
Our Business Divisions
Adding winners to your menuIn 1994, VKL pioneered the creation of seasonings
capability in India to cater to the QSR segment. Today, we
deliver innovative food solutions to all the leading QSRs.
We rely on our knowledge of Indian, Middle Eastern,
African and Western food habits to serve both Western
and Indian formats. Our team has a proven track record
in creating new menus, new tastes or in recreating
an existing taste while maintaining a quick turnaround
time, conforming to global regulations at a highly
competitive price.
The VKL advantageComplete menu solutionsWe provide integrated solutions that include mapping of
the product, the product positioning and the creation of the
menu itself.
Consistent qualityOur seven decades of spice heritage, complete traceability,
robust SCM for consistent rates through the year and
Quality Analysis give you consistency across regions and
time period.
Authentic end-product experienceYou can replicate fresh ingredient recipes easily with VKL
food solutions such as gravy mixes, soups and beverages,
among others.
Product categories• Meat/Vegetable Seasonings (Marinades, Rubs,
Glazes, Seasonings for formed products,
enforced products like Sausages, Salamis,
Burgers, Nuggets) • Sauce Seasonings (Dry premix for water and
cream reconstitution, Seasonings for mixing
with Mayonnaise or Tomato Base) • Soups/Gravy Mixes • Sprinklers • Bakery Solutions • Beverages Premixes • Breakfast Solutions • Desserts
VKL QSR Division
Product categoriesWe offer seasonings for in-dough, dust on, slurry
and coatings for the following categories: • Potato Chips • Extruded and Fried Collets• Corn Balls • Fried Pellets• Baked Pellets • Savory Biscuits• Indian Namkeens – Bhujia, Sev, Chanachur,
Moong Dal, Mixture, etc. • Khakra• Fried and Coated Papads• Nuts including Almonds, Cashews, Pistachios• Tortilla and Corn Chips, Pop Corns, etc.
The Indian Palate is unique and we create a range of
snack food seasoning solutions designed to appeal to it.
We accomplish this using western technology and local
and global ingredients. We have been instrumental in
building significant market share for our snack food
customers.
How we do itWe track worldwide trends in the snacks
category and synergize them with our
understanding of the Indian markets.
The in-house flavor capability helps us
incorporate flavors into our seasonings that
are virtually impossible to replicate via
seasonings alone, and thus giving our
clients a competitive advantage.
The VKL advantageCross-segment innovation We track consumer preferences in other segments like
QSR, Convenience Foods and Flavors to create innovative
profiles for snacks which appeal to Indian consumers.
MappingWe do periodic mapping of our customer’s product range
to identify the gaps in relation to market trends and
competitors.
Proactive We do periodic proactive concept presentation as well
as product testing and tasting. We have a special process
to develop these proactive concepts.
Authentic tasteWe combine our spice heritage, sourcing and in-house
flavor capability to offer you snacks seasonings that taste
authentic to the Indian Palate.
VKL Snacks Division
How we do itThe VKL QSR team studies your menu
and comes up with product ideas that can
add excitement, freshness and create
opportunities to upsell items to consumers.
Then we typically set up a DEMO DAY where
we come and convert these ideas into
reality, right in your kitchen, and make you
actually taste and experience them. Once
we narrow down to the winning products,
we then tailor the process to fit your kitchen
equipment and workflow.
I always look forward to the VKL Demo
Days, when their team comes and presents
fully developed menu ideas to our team.
Those sessions are enlightening, and we have
commercially launched several items
in our menu based on these ideas. Their
understanding of what will work for the
Indian consumers make us sit up and listen
to them.
– Head of Product Development
of a leading Burger Chain
“
“ The VKL team has the unique capability
to cross-pollinate ideas from India and the
West, and we’ve gained significantly from
launching Indian and ethnic flavored products
with western formats and bases. VKL works
with us down to the shop floor level, and with
our equipment suppliers to make sure the
launches are on time. We are happy with VKL.
– Owner of a Leading Indian
Snacks/Namkeen Manufacturer
“
“
Product categoriesWe offer seasonings and premixes solutions
for following RTE and RTC categories:
• Breakfast Category • Frozen Snack & Meat• Sauces, Curry Pastes• Pickles, Chutneys & Dips• Noodles & Pasta • Rice Seasonings• Soya Chunks • Soups • Beverage Mix
At VKL, we have a unique seasonings ecosystem, best -in-
class team, in-house flavor capability, trained chefs and
spice heritage.
How we do itWe understand the prevalent and upcoming
food processing technology, the regional
palate and ingredients better than any other
seasoning company in the region. This
enables us to create highly cost effective and
yet innovative solutions to recreate food
cooked at home. This in turn, enables our
RTC and RTE customers to provide a ‘just
like home cooked’ experience for the end
customers at home without compromising
on convenience, taste or health.
The VKL advantageUnderstanding food consumption patterns Convenience foods are evolving segments of the Indian
market. They will drive the next wave of growth in the
Food category. We do rigorous study and consumer
research to understand what the consumer is eating, why
and when and what kind of convenience solutions will
work for them.
Synthesis of QSR, Snacks, Flavors trends and tasteWe are constantly at the cutting edge of new product
development in the QSR, Snacks and Flavors space in India
through our focused divisions. In our labs, we improvise
on these ideas in order to make them available in RTE
or RTC formats.
Discovery of various cuisines and tastesWe are constantly evaluating new cuisines and tastes that
can deliver a twist to make convenience foods more
exciting. Our chefs can create flavors and tastes from
African Jungles to Italian lanes, from Himalayan ranges
to Malabar Coast.
VKL Convenience Foods Division Food flavor is eclectic mix of art and science. The art lies
in understanding, decoding and visualizing a fragrance
or an aroma. The science lies in creating the same,
consistently. At VKL, we have mastered this art and
science to create the finest of food flavors for leading
domestic and multinational brands.
VKL provides niche flavor solutions for savory and ethnic
regional food products and profiles across bakery,
confectionary snacks and seasonings.
The BETA chemicals flavor business acquired by VKL, was
a pioneer in creating India’s leading brands of ethnic
snacks, namkeens, beverages and bakery products.
We have combined our flavor and seasoning capability
to create highly innovative solutions for bakery, savory
and snacks.
How we do itWe have a highly application driven
approach to developing flavors. We create
end products for our customers, which are
then tested and sampled for consumer
response either by us or by our customers.
We have the unique capability to create
flavor solutions for niche needs, and
process small order quantities while
ensuring fast turnaround.
The VKL advantageDeep understanding Our Flavor Solutions adopt our deep understanding of
the region’s ethnic palate to create unique and authentic
solutions for the regional palate by using quality
ingredients and state-of-the-art technology.
RangeVKL has one of the largest regional flavor banks.
Integrated solutionsWe offer the complete range of solutions – from ideation
and conceptualization to formulation of recipe and
commercialization. We create flavors as per the need
of the customer.
VKL Flavors Division
Product categoriesWe offer flavors for the following categories:
• Bakery – Sweet, sour and savory bake stable
flavors
• Confectionery – Largest collection of fruit
flavors, citrus flavors and Indian Ethnic flavors
• Dairy – Ethnic, international and fruit flavors for
Milk, Ice Creams, Flavored Yoghurt and all other
dairy applications
• Savory – Flavors that add value to seasonings
for QSR, Snacks, Biscuits, Confectionery, RTE,
Mayonnaise and Dips, Buttermilk and Masala
Beverages
• Pharma – Pharmaceutical flavors with long
lasting pleasant profiles for Oral Care, Vitamin
Supplements, Energy Supplements/Drinks and
OTC Syrups
We see Convenience foods as a big growth
driver for our business. VKL has helped us
over the last one year to develop our thoughts
on the category, and I am happy to say that
we have launched 3 product lines this year,
all powered by VKL. We expect to continue
depending on their innovation skills and
category understanding for our future
launches.
– Business Head of RTE/RTC foods and
leading FMCG player
“
“
When we called the VKL team for our Flavoring needs, I was surprised by their responsiveness. They came with multiple product ideas and had actual samples ready for us to taste. We had originally planned to add only one more flavor to our range of ice creams, but we ended up adding four based on VKL’s ideas. They are now some of our most successful ice creams.
– Owner of North India’s leading ice cream chain
“
“
The VKL advantageSaves time
Our Bases have proven to save upto 80% time
in preparing a dish, while ensuring better taste and
consistency.
Saves money
Our Bases have been proven to be upto 45% cheaper
than made-in-kitchen mixes, with unmatchable taste
and purity.
Match your original recipe
Our Bases are built to be versatile. You can tweak
our Bases and match the taste as per your menu or use
our menu builder to create recipes of your own five star
quality food.
Finest and pure spices directly from source
We procure hundreds of tons of spices annually from
the best global suppliers and sources. Pure spices
guarantee100% flavor.
No adulteration, no contamination
We process all the Bases in our own HACCP compliant
facility, and are untouched by hand.
Consistent, each time
We test our ingredients to ensure that you get the best,
consistent flavor each time. Batch tracking also ensures
that we never go wrong.
Sealed for freshness
We use the latest technology to ensure that we lock in the
flavors. Use our Bases and your diners will smell the
difference.
Versatile Bases, create your own magic
Our Bases are built to be versatile. You can tweak our
Bases and match the taste as per your menu or use
our menu builder to create recipes of your own five star
quality food.
Our Food Service Division leverages on our strength in
creating winning solutions for QSR to deliver best-in-class
solutions for restaurants, caterers, hotels and institutional
canteens.
The existing product range provides solutions for Indian,
Chinese, Italian, Mughlai and Continental cuisine which
pans across beverages, starters, main course, side dishes
and desserts. Our range can help refresh your menu
virtually every day.
VKL provides door-step delivery through an extensive
distribution network across India. The VKL Chef
demonstrates and trains our customer's team for quick
product adoption.
These Bases can be used with several different ingredients
and cooked in a variety of preparations and thus, provide
endless menu possibilities.
Refresh your menu – right at your doorstep.
Our Bases replace multiple ingredients and
steps used in conventional recipes, resulting
in great savings in cost and effort. The Bases
ensure that your dishes are consistent and
reproducible across your chain.
• Indian
• Chinese
• Italian
• Other International Cuisines
Cuisine types
Experience endless possibilities with VKL Chef’s Art, ready and easy-to-use Food Solutions!
• Soups
• Tikkas & Kebabs
• Sprinklers
• Dips
• Gravies
• Rice and Noodles
• Breader and Marinades
• Seasoning and Herb Mixes
• Flavor Enhancers
• Bakery Products
Product categories• Starters
• Beverages
• Main Course
• Side Dishes
• Desserts
Menu offerings
VKL Food Service Division - Chef’s Art
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