div class=ts-pagebuttonPage 1button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page1jpg target=_blank amp-img class=ts-thumb alt=Page 1: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails1jpg width=142 height=106 layout=responsive amp-imga divpThe Story or The SellThe Eternal Battle in Content Marketingpdivdiv class=ts-pagebuttonPage 2button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page2jpg target=_blank amp-img class=ts-thumb alt=Page 2: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails2jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 3button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page3jpg target=_blank amp-img class=ts-thumb alt=Page 3: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails3jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 4button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page4jpg target=_blank amp-img class=ts-thumb alt=Page 4: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails4jpg width=142 height=106 layout=responsive amp-imga divp1891 1895 1900pdivdiv class=ts-pagebuttonPage 5button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page5jpg target=_blank amp-img class=ts-thumb alt=Page 5: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails5jpg width=142 height=106 layout=responsive amp-imga divpBox Office DVD Sales – 8 Billion USD Merchandise and Licensing– 19 Billion USDpdivdiv class=ts-pagebuttonPage 6button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page6jpg target=_blank amp-img class=ts-thumb alt=Page 6: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails6jpg width=142 height=106 layout=responsive amp-imga divp1Start with the consumerp p2Iteratep p3Integratepdivdiv class=ts-pagebuttonPage 7button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page7jpg target=_blank amp-img class=ts-thumb alt=Page 7: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails7jpg width=142 height=106 layout=responsive amp-imga divp1Educate Hubspotpdivdiv class=ts-pagebuttonPage 8button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page8jpg target=_blank amp-img class=ts-thumb alt=Page 8: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails8jpg width=142 height=106 layout=responsive amp-imga divp2 Create Social Identitypdivdiv class=ts-pagebuttonPage 9button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page9jpg target=_blank amp-img class=ts-thumb alt=Page 9: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails9jpg width=142 height=106 layout=responsive amp-imga divp3 Inspire Pantera breadpdivdiv class=ts-pagebuttonPage 10button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page10jpg target=_blank amp-img class=ts-thumb alt=Page 10: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails10jpg width=142 height=106 layout=responsive amp-imga divp4 Entertainpdivdiv class=ts-pagebuttonPage 11button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page11jpg target=_blank amp-img class=ts-thumb alt=Page 11: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails11jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 12button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page12jpg target=_blank amp-img class=ts-thumb alt=Page 12: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails12jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 13button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page13jpg target=_blank amp-img class=ts-thumb alt=Page 13: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails13jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 14button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page14jpg target=_blank amp-img class=ts-thumb alt=Page 14: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails14jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 15button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page15jpg target=_blank amp-img class=ts-thumb alt=Page 15: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails15jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 16button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page16jpg target=_blank amp-img class=ts-thumb alt=Page 16: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails16jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 17button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page17jpg target=_blank amp-img class=ts-thumb alt=Page 17: The Story or the Sell - Philip Macartney src=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5thumbnails17jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 18button div class=ts-image a href=https:reader030vdocumentsmxreader030viewer202203251355d1ec92bb61eb2c3f8b45bchtml5page18jpg target=_blank amp-img class=ts-thumb alt=Page 18: The Story or the Sell - 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