the story of a redesign - aaron weyenberg

@aweyenberg

Aaron Weyenberg · UX / Product developer

What is ?

I’m a 19 year old student from Poland. I want to help you spread ideas. If you want me to, I can translate videos into Polish.

From: Jan Pomianowski To: TED Subject: Translation

I want to translate your videos into Korean.

From: Stacy Hong To: TED Subject: Translation

If I could provide you with Hebrew subtitles, would you host subtitled versions of the TED talks?

From: Neil Jordan To: TED Subject: Translation

Open Translation Project

15kvolunteers

52ktranslations

104languages

We’d like to host an event with you in Amsterdam.

Dear TED,

We’d like to host an event with you in Brazil.

Dear TED,

We’d like to host an event with you in China.

Dear TED,

We’d like to host an event with you in Dubai.

Dear TED,

Photo: Jean-Jacques Halans

Photo: Bartosz Pawlik

Photo: Aaron Tang

Photo: Will Mworia

events around the world

9.6kevents

2.3kcities

159countries

It’s time to evolve.

Accommodate growing ecosystem

Redesign goals

Accommodate growing ecosystem

Reflect evolving mission

Redesign goals

Accommodate growing ecosystem

Reflect evolving mission

Modernize

Redesign goals

If you want to to fast, go alone. If you want to go far, go together.

– African proverb

Good designers are good listeners.

Who are we designing for?

Archetypes

Newbie

Link follower

Researcher

Routiner

Commuter

Multitasker

Remoter

Gorger

Conversationalist

Language learner

Inspiration seeker

Completist

Archetypes

Portion of audienceHigh Low

Link follo

wer

Newbie

Inspir

ation

seek

er

Routin

er

Comm

uter

Mult

itask

er

Resea

rche

r

Conve

rsation

alist

Gor

ger

Remot

er

Lang

uage

lear

ner

Comple

tist

Archetypes

Portion of audienceHigh Low

Browse mode

Rare Often

Frequency

Serendipitous

Specific

Browse mode

Rare Often

Remoter

Newbie, Link follower

Inspiration seeker

Non-English

Commuter, Multitasker,

Routiner

Completist

Conversationalist

Researcher

Frequency

Serendipitous

Specific

Gorger

Understanding our audience helps us identify the most valuable features

Understanding our audience helps us say “no”

Understanding our audience helps us make design decisions

Understanding our audience helps us prioritize

Photo: Mike Femia

Listening by testing

AND vs. OR

Interviews

Loosely guided, filmed, blend of qualitative and quantitative data.

Guerilla

Done in the wild, close ended tasks, great for mobile & tablets.

Rapid course correction

Iterative, small sample sizes, designed to let us fail fast and cheap.

0%

100%

75%

50%

25%

0 3 6 9 12 15

Number of test users

Usa

bilit

y pro

ble

ms

dis

cove

red

How many users do I need?(Usability problem frequency: 30%)

0%

100%

75%

50%

25%

0 3 6 9 12 15

Usa

bilit

y pro

ble

ms

dis

cove

red

Number of test users

5 users gives us an 85% chance of catching usability issues

How many users do I need?(Usability problem frequency: 30%)

Listening to feedback

Opt-in Beta

0

5k

0 4 8 12 16

Beta period (weeks)

1k

2k

3k

4k

Num

ber

of u

sers

Beta population

0

5k

0 4 8 12 16

Beta period (weeks)

1k

2k

3k

4k

Num

ber

of u

sers

Beta population

agile vs Agile

agile vs Agile

Release Listen & learn Fix & iterate Increase load

agile vs Agile

Release Listen & learn Fix & iterate Increase load

agile vs Agile

Listen & learn Fix & iterate Increase loadRelease

agile vs Agile

Fix & iterate Increase loadRelease Listen & learn

agile vs Agile

Release Listen & learn Fix & iterate Increase load

agile vs Agile

Release Listen & learn Fix & iterate Increase load

agile vs Agile

0

5k

0 4 8 12 16

Num

ber

of u

sers

Beta period (weeks)

1k

2k

3k

4k

Beta population

0

5k

0 4 8 12 16

Num

ber

of u

sers

Beta period (weeks)

1k

2k

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4k

Beta 1

Beta 2

Beta 3

Beta 4

Beta population

Suggestions

Nostalgia

General feedback

Bugs

The new.ted.com is great, just the thumbnail mouse over on the main page is crazy, your goal is nothing else but to avoid them.”

@schneidertobias

“

New TED redesign – mouseover animations are overdone and I wish they'd kill those multi-sized thumbnail boxes already”

@jordansthings

“

You can definitely visit new.ted.com - just make sure not to hover over any of the talk modules”

@twahlin

“

Listening from the war room

Full site switchover

March 3 March 4

Traffic to new site

1.7MM PV

200k PV

“1,700 talks and none of them are of soccer.”

Marcos

“Does an app exist that donates body to science in case of death?”

Ernesto

“Is this possible, asteroids which come to earth have big impact on earth, but if a system

which opens up in space and becomes big air bag, can bounce them in different direction.”

Name not given

It’s just the beginning

I just wanted to thank everybody that's contributing to TED by sharing all those wonderful videos online. They inspire me a lot, and in return I try to inspire others. You are like a catalyst for making positive changes. I thank you again for uploading truly life-changing information to the Internet. Have a very nice day!”

Alice

“