the sports report

the sports report(just keeping score isn’t enough)

ideas shared by Sarah Nichols, MJE | Whitney H.S. | Rocklin Calif.Casey Nichols, CJE | Rocklin H.S. | Rocklin Calif.

Wednesday, November 30, 2011

time mattersbefore, during, after

a matter of time

• before (practice & culture)• during (action & alternate views)• after (reaction & review)

a matter of time

• BEFORE (practice & culture)• 80%+ of sports is non-game time• What’s an average practice like?• What unusual practices took place?• What kind of team bonding?• What are road trips like?

a matter of time

• DURING (action & alternate views)• do capture outstanding action• don’t forget …

– the bench– the fans– support groups – adjustments

a matter of time

• AFTER (reaction & review)• do capture thrills and agony• don’t forget …

– postgame celebrations– game analysis and adjustments– ups and downs of seasons – injuries

numbers matter

bits, hits and splits

one or another

• stats• infographics• featured numbers

visuals matter

crop, drop & stop

f-stop the madness

• action photographs• candids• show me something new

words matter

head, said & read

a story well told

• headlines• quotes, anecdotes & alt copy• features and issues

heads up

• pick a sport

heads up

• pick a sport• list all the clichés

heads up

• pick a sport• list all the clichés• now eliminate them from your

writing ... and especially from headlines!

heads up

• pick a sport• list all the clichés• now eliminate them from your

writing ... and especially from headlines!– don’t label me and don’t be predictable

(some heads we never want to see again)

bench these

• (any label headline)

bench these

• (any label headline)• Practice Makes Perfect!

bench these

• (any label headline)• Practice Makes Perfect!• Friday Night Lights

bench these

• (any label headline)• Practice Makes Perfect!• Friday Night Lights• Bump, Set, Spike

this…

...becomes this

they said it

• quote/anecdotes

they said it

• quote/anecdotes• Q & A

they said it

• quote/anecdotes• Q & A• alternative copy

sports is like life

• don’t be predictable, sports aren’t

sports is like life

• don’t be predictable, sports aren’t• what happens outside the game

matters ... a lot

sports is like life

• don’t be predictable, sports aren’t• what happens outside the game

matters ... a lot• people first

now go play

For more information, contact us:

now go play

Casey Nichols cnichols@rocklin.k12.ca.us

now go play

Casey Nichols cnichols@rocklin.k12.ca.us

Sarah Nichols snichols@rocklin.k12.ca.us

the sports report

matter of time

dont label

life dont

sports report

sports arentwednesday

label headline practice

time matters

outstanding action dont

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