the social web for the rest of us, with city of mechelen as the shining example

The Social Web for the rest of us(ft. the city of Mechelen as a shining example)

Clo Willaerts (@bnox)Jong Voka Mechelen, 20/09/2011

Pic credit: Gil Plaquet http://www.flickr.com/photos/plaquet/

Business book

Versions:• The Conversity Model

Het Conversity Model

• ePub, Kindle

Publishers:• Lannoo Campus (BE)

• Spectrum (NL)

• Amazon.com/co.uk

Mechelen! Mechelen!

Facebook.com/stadmechelen

Facebook: first impression

Facebook in Belgium

Users: 4 357 480

UV/mo: 6,2M

Most popular Belgian page:

Facebook: personal profile

Why use Facebook?

1) customer communication: social interaction, customer feedback

2) brand exposure: brands ecosystem

3) traffic to your website (limited effect)

Case: BMW BeLux page

Case: oordopjes group

Tip for profiles: circlehack.com

Tip for pages: Fangager.com

#mechelen on Twitter

Twitter: first impression

Why use Twitter?

1) customer communication: monitoring & managing conversations

2) brand exposure: impact is = what you can get others to say about you

Twitter users

Twitter in Belgium

case: @telenet

case: @flandersdc

Tip: Who To Follow + manageflitter

Youtube.com/stadmechelen

YouTube: first impression

Why use YouTube?

excellent for SEO purposes

strong branding capabilities

responding to customer complaints

Case: LVDE testimonials

Tip: YouTube editor

Flickr.com/stadmechelen

Flickr: first impression

Pic credit: muha... http://www.flickr.com/photos/muha/

Why use Flickr?

Flickr is very much indexed in search engines

creative commons (copyright & licensing)

Case: Maline Graphique

Stad Mechelen on LinkedIn

LinkedIn: first impression

Why use LinkedIn?

1) profile: great for personal branding & vanity searches

2) groups: position yourself as an expert

3) company profiles: employer branding & hiring

Tip: job change notifier

Google+ first impression

Keep learning:conversity.be/blog

Thank you very much!@bnox

Clo.willaerts@sanomamedia.be

slideshare.net/bnox