the social marketer’s conundrum: balancing reach vs. relevancy
Post on 20-Aug-2015
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The Social Marketer’s Conundrum
Reach vs. Relevancy
copyright r2integrated, LLC 2009 – confidential and proprietary
Awareness Decision Making
Showing me things I may want What product will I actually buy
Buy the audienceTarget the community
of interest
People make decisions using communities of interest
Communities of interest are places on the web (publishers)
Communities of interest are networked
Networked Decision Making:
copyright r2integrated, LLC 2009 – confidential and proprietary
The Reach vs. Relevancy Problem
The Networked Publisher
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