the simple way to create remarkable content

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

DON’T START

HERE.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

STARTING WITH PRODUCTSIS OVERWHELMING AND LEADS TO BORING CONTENT.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

EBook

REFUSE TO START WITH YOU.

PREFER INSTEAD TO START WITH THEM.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

START HERE.WHAT DO THEY NEED THAT WE CAN PROVIDE?

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

GREAT CONTENTANSWERS SPECIFIC QUESTIONS.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

CAPTURE EVERY CONCEIVABLE QUESTION

YOUR CUSTOMER IS LIKELY TO ASK.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

BUT, HOW CAN I KNOW WHAT THEY ARE ASKING?

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

TALK TO YOUR TEAM.What are your employees hearing?

What questions are they constantly asking?

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

DO YOUR RESEARCH.What are the pain points for your customers?

What are the key deciding factors for your service?

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

TALK TO YOUR CUSTOMER.Ask for their feedback on social media.

Send out an email and get to know them.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

LISTEN ONLINE.What are people saying about your general industry?

What are your competitors talking about?

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

LISTEN ONLINE.What are people saying about your general industry?

What are your competitors talking about?

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

NEXT STEP: MAKE IT SIMPLE.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

ANSWER THE HOW.People are likely to ask “how” online.

Get rid of the fluff, give them content they can use.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

THINK NUMBERS.People dig lists. Think in sequences.

How can you break your content into numbered lists?

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

GET GRITTY.Get down to the details, not the generalities.

Give them content they simply won’t find elsewhere.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

LAUNCH YOUR CONTENT.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

THINK FORM.What kind of content should this be?Should this be a written piece? An e-book? A video?

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

THINK HABITAT.Where should this content live?Should it be on our website? Our blog? Somewhere else?

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

THINK PROMOTION.How will I tell people about this awesome content?Will I promote it on social? Can I send out an email?

Will I pay for some advertising?

How will I continue to draw traffic to this content?

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

THE INSANELY SIMPLE WAY

TO CREATE GREAT CONTENT IS TO

PROVIDE ANSWERS TO QUESTIONS

THAT PEOPLE ARE ALWAYS ASKING.

HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT

THANKS FOR LISTENING.Leave a comment, and let’s get talking.