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SEARCH LEAD GENERATION SYSTEM

– PART 3 ™

INNER CIRCLE

WORK BOOKTHE

The

CAS RRRRCampaign Creator™

1

Notes

2

CAS Funnel 1™

3

CAS Funnel 2™

4

CAS Funnel 3™

5

The CAS Email Builder – Part 1™

1. Purpose 1. Opening

2. 7 Styles 2. CAS Body

3. Topic

How To

Rant

Q&A

Story, Lesson, Offer

Mistakes

Case Studies

Show & Tell

4. Think:

6. Do:

5. Feel:

3. CAS Segue

4. CAS Close, CTA & PS

5. Subject

6

The CAS Email Builder – Part 2™

Set the scene for your Clients /Decision Maker

Detail the top 3 fears and frustrations for your Clients / Decision Maker

1 2 3

Detail the top 3 wants and aspirations for your Clients / Decision Maker

Reveal the Client Attainment SystemBullet the Client Attainment System

to the Decision Maker

4 5 6

Detail the Client Attainment System Call to action

7

Notes

The

CAS EmailExample™

8

The CAS Email 1™

What’s good What we need to change ActionsSubject: Quick question...How many MD's are there in UK Housebuilders?

Am I right? As a {{prospect title}} within the UK Housebuilder market, the biggest challenges you generally face regarding recruitment are?

1. UK Housebuilding Senior level talent acquisition is getting more expensive

2. You only see average quality candidates3. It takes too long to fill mission-critical UK

Housebuilder vacancies4. You always wonder whether your recruiter

missed someone out / who could be better

These obviously have a massive impact on you and your team - typically

1. You’re probably picking up some of the slack yourself – often leading to stress / anger at staff at Partner!

2. Your team is cracking under the strain of covering for the missing role – And now calling in sick!

3. Production targets are becoming increasingly challenging to hit, let alone exceed. And you’re possibly losing bonus payments / profits etc.!

This link CLICK HERE will forward you to the UK Housebuilder Leadership Talent Acquisition System (LTAS). This is the only system available to the UK Housebuilding industry which:

9

The CAS Email 1™

What’s good What we need to change Actions• Gives you access to 97-100% of the UK

Housebuilder Leadership talent universe• Is working 24/7/365 delivering you a short

list of the most credible leaders in the UK market

• And will deliver a short-list of the best 3 candidates available to you within 2 weeks (not taking into account peoples holidays!)

I'd love to hear your thoughts and insights into the LTAS CLICK HERE. Or be keen to discuss any Mid-Senior level positions which you have where we can demonstrate the value the LTAS can add. If you don't have these recruitment headaches what does keep you up at night?!

{{prospect.first_name}}, PS I have only sent this to 15 companies who we deem to be a good-fit for our business. And due to my own time constraints need to be selective who we offer it to. For a chat regarding the UK Housebuilder LTAS CLICK HERE please REPLY or call me

0203 800 1081

PPS The answer to how many MD's are in the UK is on page 6 (short cut...It's c606!)

I look forward to hearing from you.

Best regards,GerardManaging Director | Human Capital Group | 0203 800 1081 | 0787 657 2029

10

The CAS Email 2™

What’s good What we need to change ActionsSubject: Quick question...How many MD's are there in UK Housebuilders?

Am I right? As a (Job title) within UK Housebuilder market the biggest challenges you generally face regarding recruitment are?

• UK Housebuilding Senior level talent acquisition is getting more expensive

• You only see average quality candidates• It takes too long to fill mission-critical UK

Housebuilder vacancies• You always wonder whether your recruiter

missed someone out / who could be better

{{prospect.first_name}}, these obviously have a massive impact on you and your team. The solutions are Quantity, Quality, Speed and Retention!

Please CLICK HERE which will give you access to the UK Housebuilder Leadership Talent Acquisition System (LTAS). This is the only recruitment system available to the UK Housebuilding industry which:

• Gives you access to 97-100% of the UK Housebuilder Leadership talent universe

• Is working 24/7/365 delivering you a short list of the most credible leaders in the UK Housebuilder market

• And will deliver a short-list of the very best 3 candidates available to you.

11

The CAS Email 2™

What’s good What we need to change Actions

I'd love to hear your thoughts & insights. Or do you have a Mid-Snr level appointment where we can demonstrate the system?

PS I have only sent this to 15 companies who we deem to be a good-fit for our business. And due to my own time constraints need to be selective who we offer it to. For a chat regarding the UK Housebuilder LTAS please REPLY or call me

0203 800 1081

PPS Just to recap the Human Capital Group LTAS CLICK HERE is the only recruitment system in the UK Housebuilder market that is working 24/7/365 identifying and consistently delivering the top 15% of UK Housebuilder leadership talent.

PPPS The answer to how many MD's are in the UK is on page 6 (short cut...It's c606!)

Best regards,

GerardManaging Director | Human Capital Group Ltd | 0203 800 1081 | 0787 657 2029

12

The CAS Email 3™

What’s good What we need to change ActionsSubject: Quick question...How many MD's are there in UK Housebuilders?

Just a quick message. As a {{prospect.title}} within the UK Housebuilder industry I’m keen to get your opinion (I know time is precious!) and it won’t take long.

If you agree that the biggest frustrations in terms of Search / Recruitment for a UK Housebuilder business are:

1. You only see average quality candidates2. It takes too long to fill mission-critical UK

Housebuilder vacancies3. You always wonder whether your recruiter

missed someone out / who could be better4. If you disagree I want your thoughts?!

CLICK HERE for a System outline that will help you understand why you struggle (If you’re like me Skip to page 4) the Consequences (Page 7) and the Solution (page 9-10). Or read the whole thing and scrutinise it!

{{prospect.first_name}}, I consider your thoughts / insights very important and would love to have a conversation with you. You can call me on 0203 800 1081 or just reply via email.

For a more in-depth chat regarding what the UK Housebuilder LTAS could do for your business please REPLY with a suitable time and number or call me 0203 800 1081.

13

The CAS Email 3™

What’s good What we need to change Actions

PS The answer to how many MD's are in the UK is on page 6 (short cut...It's c606!)

Best regards,

Gerard BallManaging Director | 0203 800 1081 |07876 572 029

PPS The UK Housebuilder LTAS CLICK HERE is the only recruitment system in the UK Housebuilder market that is working 24/7/365 identifying and delivering the top 15% of UK Housebuilder leadership talent.

14

The CAS Video / Case Study Builder™

Person | Introduce yourself and what you do Why | What did you want to achieve, or what problem were you facing?

Impact | What would it mean for your Recruitment / Search business? And for you personally?

Actions | What part of each?

Objections | I almost didn’t contact ABC Recruitment because ...

Favourite | My favourite part of working with ABC Recruitment is…

Recommendations | Who would you recommend it to, and why?

Fru

stra

tio

nFi

xFo

llow

th

rou

gh

Framework | What 3 parts of our CAS system have made the biggest impact?

Results | What results have you achieved? And how has that impacted your business? And you personally?

Call to Action| If you'd like to see if CAS system could help you, click the link below

15

Notes

The

CAS RRRRCampaign Funnel™

16

Notes

17

The CAS RRRR Campaign Funnel™ - Model

18

Notes

The

CAS Lead Opt In Funnel™

19

Branding Logo

Image of Magnet

Footer InformationText Link CTA Support

Yellow Download Button

Benefit / Support

Name of the Magnet

Free Magnet Download

20

The CAS Landing Page Builder™

Branding Logo

Image of your CAS

Footer Information

Supporting CTA in text link to CAS

Yellow CASDownload Button

Benefit Statement and offer of

downloading CAS

Name of CAS

Free CAS Download

Main BenefitTo Downloading CAS

21

Progress Bar

Image ofMagnet

PrivacyPolicy

Button with Download My Free Magnet Now

Email field that says “enter your

e-mail…”

Enter your email to get the Magnet

Almost there Instructions

22

Almost there Instructions

Image ofMagnet

PrivacyPolicy

Download Button text

Enter your email to get the CAS

Almost there Instructions

The CAS 2-Step Opt In Template™

Enter your email

23

Notes

The

CAS Conversion Landing Page™

24

The CAS Conversion Landing Page™

25

The CAS Conversion Landing Page™

26

The CAS Conversion Landing Page™

The CAS Conversion Landing Page™

27

Notes

The

CAS Conversion Thank You Page™

28

The CAS Conversion Thank You Page™

29

The CAS Conversion Thank You Page™

The

CAS Client Audit™

30

The CAS Gap Stretcher™

2 | Likely Options To Client 3 | Desired Action

Name Date

1 | CAS Variable

CAS Variable 1

CAS Variable 2

CAS Variable 3

CAS Variable 4

CAS Variable 5

31

The CAS Gap Stretcher™

2 | Likely Options To Client 3 | Desired Action

Name Date

1 | CAS Variable

CAS Variable 6

CAS Variable 7

CAS Variable 8

CAS Variable 9

CAS Variable 10

32

The CAS Variables™

33

The Top 5 Pain Points – Recruitment Business™

Impact OutcomePain

1

2

3

4

5

34

The Top 5 Pain Points – PSL™

Impact OutcomePain

1

2

3

4

5

35

The Top 5 Pain Points – Internal Recruitment™

Impact OutcomePain

1

2

3

4

5

36

The Self Audit System – Line Manager™

ScoreThe Gap Stretcher

1

2

3

4

5

37

The Self Audit System – Business Owner™

ScoreThe Gap Stretcher

1

2

3

4

5

38

The Self Audit System – HR™

ScoreThe Gap Stretcher

1

2

3

4

5

39

The Binary Builder™

1

2

3

4

5

40

The Binary Builder™

6

7

8

9

10

41

The Binary Builder™

1

2

3

4

5

42

The Binary Builder™

6

7

8

9

10