the sdgs: a framework for social and business value
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©2017 CSR Training Institute
Projects, partnerships, communications & more
Presented by
Wayne DunnPresident & Founder, CSR Training Institute
Former Prof. of Practice in CSR (McGill University)wayne@csrtraininginstitute.com
BEST PRACTICES IN CSRA conversation about sustainability social
responsibility and shared value
Courtleigh Hotel, Kingston JamaicaJan 24th, 2017
Kingston, Jamaica
Sponsored by the Canadian High Commission
The Sustainable Development GoalsA FRAMEWORK FOR SOCIAL & BUSINESS VALUE
©2017 CSR Training Institute
??Corporate Social Responsibilty??
•That Do-Good stuff that happens on the margins of our real business
•Gives us some good things to talk about in our public statements
•We support it, but try to keep it away from core-business so it isn’t too distracting
•It helps us to look like good community people with a conscience
©2017 CSR Training Institute
Let’s get one thing clear
CSR is about value. Nothing Else
Profit & Purpose should support each other
CSR is about creating social and business value
CSR disconnected from business value is paternalistic
and unsustainable
CSR as window-dressing is just dumb in today’s
networked and transparent world
Value creation should be as integral to CSR planning
and management as to any other business activity.Why would you suspend a value-focus simply because it also
involves social value
Strategic CSR can drive social and business value
©2017 CSR Training Institute
CSR: What is it?
©2017 CSR Training Institute
Outline
•The world changed! What happened?
•Evolution of business’ response
•CSR as a value creation strategy
•SDGs a framework for aligning business and social value
•Case study/group work
•More emerging issues/trends (if time)
©2017 CSR Training Institute
Expectations & Commitments
Wrong program if you just want answers• Its not a how-to manual or an instruction book
• Not prescriptive
• Success is being able to understand more and ask smarter questions
• Stay curious and engaged. We will learn from and with each other, all of us.
• We won’t learn it all today – not enough time (I’ve added extra slides, plus full Pen Drive)
• Ask questions (there are no dumb questions, just dumb people that hold back their questions)
• CSR, Shareholders, society, business, stakeholders & you –it is all about value
©2017 CSR Training Institute
Caution: Language is ‘under development’
• Corporate Social Responsibility (CSR)
• Sustainability
• Corporate Responsibility
• Social Responsibility
• Environment, Social and Governance (ESG)
• Shared Value
• Social License
• ????
Whatever the words, it is about where business meets society, who benefits, how and why
©2017 CSR Training Institute
Objective
•Broader value-centric perspective on CSR
•Understand potential of SDG framework to facilitate social and business value
©2017 CSR Training Institute
Issues take years to gain traction
• Emphasis on philanthropy• Emergence of consumer
activism• Emergence of
environmental movementUnsafe at any speedRalph Nader, 1965
©2017 CSR Training Institute
Society’s responseschange companies & industries
Brent Spar, 1996 Shell Scientifically sound but PR Disaster
Marcopper Tailings Dam, Philippines - Placer Dome, 1996
1998 – Placer Dome first major mining company to adopt sustainability policy
First private sector project to ever win World Bank’s Development Innovation Award
©2017 CSR Training Institute
Echo Chamber of Social Media Drives
©2017 CSR Training Institute
The world changed
• Isolated world gave more power and influence to large institutions (government, business, etc.)
• More focus on local issues, standards and expectations
• Globalized inter-connected world • Emerging global standards and norms• Increased democratization of power and
influence
• Anywhere is everywhere
©2017 CSR Training Institute
Increasing societal expectations and influence
0
50
100
150
200
250
300
1975 1980 1985 1990 1995 2000 2005 2010 2015
Soci
etal
Exp
ecta
tio
ns
& In
flu
ence
Applies to organizations of all types, but especially
business
*directionally indicative data derived from SWAG analysis
©2017 CSR Training Institute
Evolution of CSR• Business response to these global changes took time and is still
evolving
• Some businesses are still resisting and waiting for something magical to happen
©2017 CSR Training Institute
Business’ ResponseEvolved over time (and still evolving)
•Beads and trinkets•Throw money at problems and issues•Philanthropy, Charity & disconnect•Zero Sum CSR•Strategic CSR – value proposition alignment
©2017 CSR Training Institute
CSR: Strategic Value Alignment
Business
Society
Environment
• Society
• Environment
• Business
• It’s OK to have a strong focus on self-interest
• Selflessness is not sustainable
©2017 CSR Training Institute
CSR = Value for shareholders and society
CSR is more than charity and philanthropy
It is NOT simply about organizations giving to society
Corporate Social Responsibility is about creating business value
AND social value. About aligning and balancing shareholder,
societal and environmental interests.
Effective CSR balances the interests of shareholders, society and
the planet, making stronger and more sustainable
©2017 CSR Training Institute
The CSR Value Case
•Value to organization is mandatory
•Plus value to society and/or value to environment
NO EXCEPTIONS
• Every CSR Project should have a value-case analysis
• Value to the organization
• Value to society
• Value to environment
©2017 CSR Training Institute
Social value imperativeapplies across industry, sector & geography
©2017 CSR Training Institute
Sustainability is a big deal
* Morgan Stanley Institute for Sustainable Investing
And a bigopportunity
©2017 CSR Training Institute
Part of Apple’s Response to pressure and opportunity
©2017 CSR Training Institute
The world has changed
The SDG framework can help your business adjust and adapt to ongoing social and environmental performance expectations.
It can also help to align shareholder value, social value and environmental stewardship
And will keep changing
Increasing value generation at all levels
©2017 CSR Training Institute
Adopted unanimously by the United Nations in a Special Assembly
September 2015
Global Development Framework IICollective Social Responsibility
©2017 CSR Training Institute
SDGs
©2017 CSR Training Institute
The SDGs
1. No Poverty
2. Zero Hunger
3. Good health & well-being
4. Quality education
5. Gender equality
6. Clean water & sanitation
7. Affordable & clean energy
8. Decent work & economic growth
9. Industry, innovation & infrastructure
10.Reduced inequalities
11.Sustainable cities & communities
12.Responsible production & consumption
13.Climate action
14.Life below water
15.Life on land
16.Peace, justice & strong institutions
17.Partnerships for the goals
©2017 CSR Training Institute
SDGs & CSR ActivitiesGeneral alignment
Global development framework1. Education
2. Health
3. Poverty alleviation
4. Gender
5. Environment
6. Partnerships
7. Equity & justice
Social value investments of business 1. Education
2. Health
3. Poverty alleviation
4. Gender
5. Environment
6. Partnerships
7. Equity & justice
©2017 CSR Training Institute
Jamaica’s commitment to SDGs
©2017 CSR Training Institute
SDG Analysis Frameworks
SDG alignment and engagement should be based on a systematic and strategic analysis around value and fit.
No value | No sense doing anything
Some SDG Value and Fit Analysis Frameworks
• Current status
• Applicability to industry and operations
• Company’s ability to have an impact
• Importance to key stakeholders
• Value impact on business
• Local significance
• Other
©2017 CSR Training Institute
SAB Miller’s SDG AlignmentProsper’s 5 Pillars
Thriving World10. Reduced inequalities8. Decent work and economic
growth5. Gender equality2. Zero hunger1. No poverty
Sociable World3. Good health and well being
Resilient World6. Clean water and sanitation15. Life on land
Productive World2. Zero hunger6. Clean water & sanitation8. Decent work & economic growth15. Life on land
Clean World13. Climate Action12. Responsible consumption &
productivity9. Industry, innovation and
infrastructure8. Decent work and economic
growth
©2017 CSR Training Institute
SAB Miller’s SDG Alignment
Prosper’s 5 Pillars• Thriving World• Sociable World• Resilient World• Productive World• Clean World
©2017 CSR Training Institute
Ma’aden’s SDG Mapping Analysis
3. Good health & well-being
8. Decent work & economic growth
9. Industry, innovation & infrastructure
12. Responsible production & consumption
13. Climate action
15. Life on land
17. Partnerships for the goals
©2017 CSR Training Institute
…
…
The Sustainable Development Goals and Torex
17
Torex Business & Activities
Goal 1 End poverty in all its formseverywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and among countries
Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and its impacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss
Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDG
Imp
act Areas
17 SDGs
©2017 CSR Training Institute
…
…
SDG Impact Analysis (Current)
17
Business & Activities
Goal 1 End poverty in all its formseverywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and among countries
Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and its impacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss
Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDG
Imp
act Areas
17 SDGs
Which of the SDGs does your business impact now
©2017 CSR Training Institute
…
…
SDG Impact Analysis (Strategic)
17
Business & Activities
Goal 1 End poverty in all its formseverywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and among countries
Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and its impacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss
Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDG
Imp
act Areas
17 SDGs
Multi-dimensional assessment of strategic importance of each SDG
Applicability to industry and operations
Company’s ability to have an impact
Importance to key stakeholders
Value impact on business Local significance Other
©2017 CSR Training Institute
Business Case for systematic SDG engagementsome value propositions
• Ease of communication – globally accepted framework
• Better social and business ROI
• Prioritize investment and impact areas
• Ability to attract partners and collaborators
• Government and regulator relationships
• Stakeholder relationships
• Framework for Public/Private and NGO partnerships
• Objective criteria for engaging / not engaging
• Connects business directly to global development priorities
• Will becoming increasingly important around finance and risk areas (Equator / IFC 2, etc.)
• Internal & external communications (simple and easy stories to tell)
• Helps to rationalize CSR strategy and programs
©2017 CSR Training Institute
Group Work / Case Study
•CSR Value proposition analysis
•SDG impact/fit analysis
•Divide into groups of about 5 participants
•Review the case and be ready to present your review to the group
©2017 CSR Training Institute
Banking on Value© | Group Work
•XYZ Banking is a regional bank with global ambitions. They provide a full range of financial services including deposit taking, consumer and business finance, investment banking, insurance and investment management.
•They have recently moved into an Island country in Asia. The country is made up of several islands and has a mixture of first and third world conditions. The economy is growing rapidly and a sizable portion of the population is transitioning from subsistence household economies to ones based on cash and regular income.
©2017 CSR Training Institute
Banking on Value© | Group Work
• XYZ banking’s leadership prides itself on its commitment to social causes and issues and has traditionally supported many important causes around poverty, arts, homelessness and education. The CEO put a two-person team in charge of CSR and gave them a budget to work with.
• They operated mostly independent of core business operations picking and choosing amongst the many applications for assistance that were submitted and allocating resources on a relatively ad-hoc basis. They seldom engaged with anyone else in the bank unless the project involved corporate volunteerism and then they worked to find in-house volunteers.
©2017 CSR Training Institute
Banking on Value© | Group Work
•The company and the industry started going through challenging times and the company’s leadership and managers began questioning the CSR budget, a budget that they maintained had nothing to do with creating business value.
•They felt that every dollar that went to CSR was a dollar they didn’t have to work with, especially during the challenging times they were in. Shareholders and even the bank’s customers were uneasy with the Bank’s unstructured support to a range of social causes and issues that were basically unrelated to the business.
©2017 CSR Training Institute
Banking on Value© | Group Work
•The CSR team recognized that they had an internal stakeholder issue and began searching for a project that could both create local social value and, at the same time, provide direct value to XYZ Banking. They met with the Banks leaders so they could better understand the pain points and challenges that they were facing.
•One of the key pain points was developing a strong pipeline of new customers for the bank’s retail operations. Significant investment significant portion of the Island’s poorest residents were beginning to transition from a subsistence household economy to a more cash-based one.
©2017 CSR Training Institute
Banking on Value© | Group Work
•This transition wasn’t as easy as they expected – the addition of regular cash paychecks was often creating domestic problems and tensions and, because the families had little financial knowledge they were often exploited by individuals and businesses.
•The Bank’s CSR team was approached by a local NGO, Grassroots Finance, and asked to support a project that would provide the transitioning households with financial literacy training, including how to select and work with a retail bank, how to buy insurance, etc.
©2017 CSR Training Institute
Banking on Value© | Group Work
•The NGO wanted to target a geographic area that XYZ Bank was planning on expanding into but where, currently they had little profile or presence.
•The CSR team really liked this project and realized that it would be very helpful for the beneficiaries and would also position XYZ Bank very well for acquiring these new clients. The NGO wants to move quickly but the CSR Team has little budget remaining in the current year and will have to request additional budget from their Executive Committee.
©2017 CSR Training Institute
Banking on Value© | Group Work
1. List the short and medium term value that XYZ Bank could realize from this program and any strategies or tactics that they could use to increase the value they would receive.
2. List the short and medium term value that beneficiary households would receive from the program and any strategies and tactics to enhance the value they would recieve.
3. Identify the SDGs that would be impacted by this project;
©2017 CSR Training Institute
Let’s get one thing clear
CSR is about value. Nothing Else
Profit & Purpose should support each other
CSR is about creating social and business value
CSR disconnected from business value is paternalistic
and unsustainable
CSR as window-dressing is just dumb in today’s
networked and transparent world
Value creation should be as integral to CSR planning
and management as to any other business activity.Why would you suspend a value-focus simply because it also
involves social value
Strategic CSR can drive social and business value
©2017 CSR Training Institute
CSR: What is it?
©2017 CSR Training Institute
Summary
•The world changed! What happened?
•Evolution of business’ response
•CSR as a value creation strategy
•SDGs a framework for aligning business and social value
•Case study/group work
•More emerging issues/trends (if time)
©2017 CSR Training Institute
Thank you for listeningQuestions & Follow-up
Wayne DunnPresident & Founder, CSR Training InstituteFormer Professor of Practice in CSR, McGill Universitywayne@csrtraininginstitute.comwww.csrtraininginstitute.comWhatsApp +1.250.701.6088
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