the role of brand in purchase decision
Post on 17-Nov-2014
525 Views
Preview:
DESCRIPTION
Presentation about the role of brand in purchase decision for Marketing Management course.
TRANSCRIPT
The role of brandin purchase
decision.
as “name, term, symbol, or design, or a combination of them intended to identify the goods and services of a seller and to differentiate him from those of competition”.
Respondent:
Anton, 27, a middle manager, married, Almaty.
Recent expensive purchase –
Apple notebook.
top related