the psychology of selling

Suzanne Hazeltonworking with individuals and teams to THRIVE!

The Psychology of Selling

Whistle stop tour of the next 90 mins ….

• Who is Suzanne Hazelton• Introduction to the psychological tool– Overview• (coffee)

– Getting down, dirty and practical• How does this apply to your marketing

materials

Suzanne’s toolkit

2 books:

- Raise Your Game

- Great Days at Work (in press)

Masters’

degree in Positive Psychology

- The science of h

appiness, well-b

eing and motivation

Qualified Coach & Business Coach

Psychometric tools

- Myers Briggs Type Indicator (MBTI)

- Firo-BNLP (M

prac)

Experienced trainer, coach, speaker

TA - Psychotherapy

The effect of shifting the mean of the mental health spectrum – Huppert (2009)

I believe that successful individuals have a disproportionately positive impact on society. My personal mission is to enable more people to be

THIS successful

THRIVE! Framework

THRIVE! Framework

Today, beginning to explore here

Short activity ……Pen & paper ready

… just 2 minutes to …

Write about a river

Exploring the concept of ‘preference’

10

How you take in information How you make decisions

PS – there are no right answers – people do it differently

12

(S) Takes in information through senses

(N) More ‘big picture”, intuitive

How you take in information & how you make decisions

14

(S) Takes in information through senses

(N) More ‘big picture”, intuitive

How you take in information & how you make decisions

Thinking, logic based Feeling, values

15

(S) Takes in information through senses

(N) More ‘big picture”, intuitive

How you take in information & how you make decisions

(T) Thinking, logic based (F) Feeling, values

ST

NT NF

SF

Activity …

17

(S) Takes in information through senses

(N) More ‘big picture”, intuitive

How you take in information & how you make decisions

(T) Thinking, logic based (F) Feeling, values

ST

NT NF

SF

Whistle stop tour of the next 90 mins ….

• Who is Suzanne Hazelton• Introduction to the psychological tool– Overview– Getting down, dirty and practical

• How does this apply to your marketing materials

Take a moment

THRIVE! Coaching

Contact Details

• suzanne@thebusinessofchange.co.uk• Blog: www.suzannehazelton.com• Web: www.thebusinessofchange.co.uk• Twitter: @SuzanneHazelton

ReferencesHuppert, F. A. 2009. Psychological Well-being: Evidence Regarding its Causes and Consequences.

Applied Psychology: Health and Well-being, (2), 137–164.