the power of partnership to create a global brand - world of good and ebay

The Power of Partnership to Create a Global Brand

Priya Haji, World of GoodRobert Chatwani, eBay

Opportunity.

100 million

1.5 billion

> $20,000

$1,500 - $20,000

Market access for global entrepreneurs.

Global population Annual per capita income

4+ billion < $1,500

C.K. Prahalad & Stuart Hart; U.N. World Development Reports

Information rich shopping for consumers.

Consumer segments

A growing number of consumers seek authentic experiences that help them better align their shopping decisions

with their personal values.

Activist Social Change SCWC Unique

“Dream of a solution the size of the problem”

More than 6 billion people in the world live on less than $4 per day

Build

Range of options for launching the business.

Acquire

Range of options for launching the business.

Partner

Range of options for launching the business.

by

A trusted marketplace where individuals can create positive

change through commerce.

People & Planet

Global Producers

Leading Organizations

Global Consumers & Platform

by

+ +

Vibrant online experience.

Culture of openness.

Open Innovation

Brand Organization Community

What we’ve learned – eBay.

• Discover the pioneers

• Don’t ask for permission

• Break-free from traditional processes, but align with strategy

• Fly under the radar

• Inspire your internal champions

What we’ve learned – World of Good.

• Be fearless and don’t limit yourself

• Seek out a partner that is willing to listen

• Integrate core principles into consumer promise

• Stay authentic – build to your core consumer

• Always keep your eye looking forward