the online marketer's glossary

The Online Marketer’s

Glossary

It’s a World Full of Jargon!

…Abbreviations…Acronyms…Geek Speak…Technical Terms

A Compilation of the

Most Common Terms

Used in Internet Marketing

Above the Fold

Anything that is visible on the page you’re viewing where you don’t have to scroll down.

Affiliate Marketing

A marketing business model that connects retailers online with other websites that are related to their products.

Google Analytics

Tracking software (provided by Google) that shows relevant statistics regarding your website.

B2B

Business to Business; a business that provides services/products to other businesses.

B2C

Business to Consumer; businesses offer products or services that go straight to consumers.

Backward Linking/Backlink

An SEO ranking factor determined by the number of high quality links leading to your site.

Black Hat SEO

SEO strategies that blatantly manipulate their search engine rankings using techniques that violate  Google’s Terms of Service (TOS).

Bounce RateRefers to visitors of a site who end up on a page and left without engaging, or “bounced.”

Conversions

Refer to the number of visitors who go to your site and take an action.  

Conversion Rate

The percentage of website visitors who take a desired action.

Ex: 1 out of 100 users = 1% Conversion Rate

CPA

Cost Per Acquisition; a term that refers to how much it costs to acquire a new customer.

CPC

Cost Per Click; the amount you have to pay each time a customer clicks on one of your ads.

CTA

Call To Action; this is the desired action you want your customers to take on your site.

CTR

Click Through Rate; refers to the percentage of users who actually click on a particular ad or link (such as an email link).

EPCEarnings Per Click ; refers to the amount of earnings that an affiliate can expect to receive for each “click” they send to a vendors offer.

RPC

Revenue Per Click ; refers to the total revenue generated per click received (usually calculated by the vendor).

Hits

Any action that a user takes on your page--from a page view to clicking a button.

Impressions

Refers to the number of times an ad was seen.

Keywords

A set of words or a phrase that you enter into a search engine to look for a particular topic.

Microblog

Miniscule, short-form versions of blogging.

(Think Twitter!)

Organic Search Results

Refers to search traffic that is not a paid ad, instead it’s a click on the actual search results.

PPC

Pay Per Click; refers to paid advertising where advertisers are required to pay every time an ad is clicked.

SEO/Search Marketing

Search Engine Optimization; involves the process of creating content and coding a website to increase its ranking on search engine results.

Social NetworksSites that create a community of users who share information and interact with one another.

We’re expanding this glossary!Put the words you want to add in the comments section below.

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