the next great business idea… - ucsb's technology ... november... · • 3 ipo’s • 10+...
Post on 01-Sep-2018
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Agenda:
• Announcements
• TMPPrepCourses
• Fundamentalsofagoodbusinessidea
• NVCexamples
• Resources&Mentorpitches
• Network(7PM-8PM)
We’llbedoingalotof“mixing”throughout
2
Announcements
• KeyDatesAhead:
– NVCStudentMixer,Thursday,Nov17
– ElevatorPitchSocial,Tuesday,Nov29
DetailscanbefoundontheTMPWebsite
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Announcements
• NVCTeam-finderGooglegroupislive:
• https://groups.google.com/forum/#!forum/nvc-
team-finder-2017
TMPPrepCourses• TMP148/268:NewVentureSeminar
• TMP149/269:DevelopingaMarketTestedBusinessModel
• TMP291:StrategicCommunications
TMP149
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Interested in exploring career opportunities in entrepreneurship or tech marketing?
TMP 149 could change your life!“BestclassI’vetakenatUCSB.” – 2015TMP149student
“Most‘realworld’classI’veeverhad.” – 2015TMP149student
Instructorsratedat100%”superior”in2015comparedto72%campus-wideaverage
TMP149preparesstudentteamstoentertheNewVentureCompetition
Thisyear’steachingteam’srealworldexperienceincludes:
• 3IPO’s• 10+companiesstarted• 20+mergersandacquisitions• $3B+inmarketcapitalizationcreated• 500+jobscreated• $300M+ininvestorcapitalraised
TMP149:“CreatingaMarket-TestedStartupBusinessModel”– Winterquarter2017
TMP149
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Interested in exploring career opportunities in entrepreneurship or tech marketing?
TMP 149 could change your life!You will learn how to determine whether a business concept is a good oneand how to start your own company. You may even win the New VentureCompetition and make tens of thousands of dollars this year. And you’ll havea great time. Different than any other class you’ve taken.
TuesdaysandThursdays4:00pm-5:50pm
Questionsorformoreinformation,emailJasonSpievakatspievak@tmp.ucsb.edu
TMP149:“CreatingaMarket-TestedStartupBusinessModel”– Winterquarter2017
Mon & Wed 12:30-1:45 HSSB 1228 Units: 3 or 4Instructor:
Dr. Sheetal Gavankarsheetal@tmp.ucsb.edu
TMP 291 SC Strategic
Communication for Technology
Managers
A very “practical” course.**
Lots of in-class exercises.**
Lots of opportunities for getting feedback on your presentation and
public-speaking skills.**
Learn how to simplify complex data and specialized information.
**No new material or projects
required for this class.**
Come with what you are already working on (projects, research,
ideas) and learn to effectively talk about it and present it.
“The single biggest problem in
communication is the illusion that it has taken place”
TMP291
TMPPrepCourses- Reminders• For148/268and149/269youwillneedanaddcodetoenroll
– Addcodesnotprovideduntilacceptedintotheclassbytheinstructor
• TMP148/268:– ApplicationforearlyacceptancemustbesubmittedbyNov.28
– Required:BusinessIdea,TeamofatLeast2,Commitment
• TMP149/269:– ApplicationforearlyacceptancemustbesubmittedbyNov.28
– Interviewsweekof11/28
– Required:BusinessIdea,TeamofatLeast2(3- 4better),Commitment,ThickSkin
• Applicationformswillbepostedtomorrow
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FundamentalsofaGoodBusinessIdea
• Product/servicesolvesarealproblem– Productslookingforaproblemhaveatoughroadtosuccess
– Newtechnologiesmayenableanewsolution
• Product/serviceclearlyperformsbetterthantheincumbent– Youdon’thavetobefirst,butyoudoneedtobenotablybetter
• Product/servicehasacompellingvalueproposition– Benefitexceedsthecosttothebuyer
• Disruptsorleveragesanestablishedmarket– Addressesanunder-servedsegmentofmarket
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StartupIdeas– OtherSuggestions
• Applywhatyouorateammateknow– Domainknowledgeiscriticaltoestablishingcredibility
• Don’tbedeterredbynotbeingfirsttomarket– Haveathesisaboutwhatalternativeproductsaremissing
– Makesureyourproduct/servicesolvestheproblembetter
• Don’tshyawayfromideasthataren’texciting– Someverygoodandsuccessfulideaslieinthemessyandtedious
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While home for Thanksgiving, a UCSB student sees hergrandmother who has fallen ill and is required to take oxygenwith her everywhere she goes. Despite being “portable,” thetank is heavy and doesn’t travel well. Additionally, once thetank is empty, its not easily refilled. The grandmothercomments, “These days everything is smaller and cheaper.Why can’t someone do that for my oxygen tank?”
NVCExample:
Inogen Inc.,NVCWinner2001
Portableoxygenconcentrator
EntrepreneursoftheYear,Ernst&Young30Under30:CoolestEntrepreneursin
America,Inc.Magazine
• Founded2001inNVC• Challengingroadtosuccess• IPOQ1,2014
• Projected2015Revenue$150M+
• Marketcapof$1B+
• Solvesarealproblem
• Offersasuperiorproductformobileoxygenusers
• Producthasacompellingvaluepropositionandwillingbuyers
• Disruptsanestablishedmarket
• Caterstoanunder-servedsegmentofthemarket
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NVCExample:
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TwoUCSBengineeringundergradsareenjoyingthebeachandlosetheirkeys.Thetideisrisingandtheyareparkedonthesand.Iftheycannotfindtheirkeysquickly,theircarmaybesubmergedinsaltwater.Theygetluckywhensomebodywithametaldetectorhappensalong,buttheycan’thelpbutstartthinkingtheremustbeaneasierway.
PhoneHaloInc.,NVC2009Winner
Featured on Regis & Kelly CNBC TechSpot March 2011Popular Mechanics Editors Choice Technology Award 2011
• Solvesarealprobleminelegantfashion• Offersasuperiorsolutionforfindingsmallpersonalitems
• Hasacompellingvalueproposition
• Createsaplatformforadditionalproducts
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Mix
HaveaTeam,orPartialTeam
DoNotYetHaveaTeam
Front
Howmany“greens”stilllookingforteammates?
Introduceyourselftosomebodyyoudon’tknow
StartupIdeas– OtherSuggestions• Focusontheideafirst
– Valueproposition
– Businessmodel
– Youcanworryaboutlaunchingandbuildinglater
• Ifanideaisn’tcomingtoyou,lookoutward– Brainstormideaswithteammates
– Keepanotebooksoyoucaniterateideas
– Listenforfrustrations,complaints,wishes,dreams,etc.
• Joinateamwithanideathatislookingforhelp
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GroundswellSensorPortalAutomatedDataManagement,Processing,
Visualization,Alerting,Response
MarkKram,Ph.D.CTO
GroundswellTechnologies,Inc.
GroundswellSensorPortalOverview• WebBasedUserInterface
– Sensor/Medianeutral– Dozensofcommercialapplications
• DataTranslationandIntegration– Dataconversionfrommultiplesensorformats– BringsalloftheanalyticaldatatogetherfrombothSensorsandexistinghistoricaldatabases
• RoleBasedProjectPortfolio– Differentusershaveaccesstodifferentprojects
• VisualizationDashboard– Traditionaltimeseries– 2DheatmapsusingstandardIDWforguidingofflinemodeling
• Alerting– Emailalertsbasedonrealtimedata
• Export– ExportdatatoExcelinonespreadsheet
Copyright©2016GroundswellTechnologies
Confidential
27
VisualizationDashboard
• Heatmapsshowareasofinterestforadditionalinvestigation
• Zeroinonpeaksandvalleysinthedatawithaclickofabutton
• 3windowsshowcurrentandaveragesoveruserselectabletimeperiods
• TimeSeriestoviewtrendsovertime
• AlertsummaryCopyright©2016GroundswellTechnologies
Confidential
28
Questions?Contact
MarkKram,Ph.D.
ChiefTechnologyOfficer
Mark.kram@GroundswellTech.com
805-899-8142
www.groundswelltech.com
Copyright©2016GroundswellTechnologies
Confidential
29
Mix
InterestedinSoftwareorMobileApps
InterestedinHardwareor
OtherTechnology
Front
Introduceyourselftosomebodyyoudon’tknow
LocatingUCSBTechnologies:TIA– TechnologyIndustryAllianceatUCSB
• UCSBhasover240technologiesavailableforlicensinginadiversearrayofmarkets– fromsoftwaretoclean-techtomedical
• Tolocatepotentialtechnologies:
o TechnologyTransferOffice“AvailableTechnologies”Websiteo Searchablebykeyword,inventor,marketareao UCSBtechnologiesdisclosedtoTIA& availableforlicensingareincluded
• CanalsoreviewUCSBpressreleases/publications
• Networkingwithstudentresearchers
TIA– TechnologyIndustryAlliance
• IfyoulocateatechnologyinterestingforNVC:– ContactLaurenDobis,TIAMarketingManager
• dobis@tia.ucsb.edu
– Informationonthetechnology
– Verifyavailability
– Connectyouwithassociatedfaculty
– Discussintenttostartabusiness
ShowofHands
Engineering,Science,
TechnologyBackground
Econ,LiberalArts,HumanitiesBackground
Front
Introduceyourselftosomebodyyoudon’tknow
SomeAdditionalResources
• TMPonLinkedIn: http://bit.ly/ucsbtmpLnkd
• TMPonFacebook:http://www.facebook.com/TMPUCSB
• PaulGraham:www.paulgraham.com/startupideas.html
• Quora:www.quora.com
• StevenJohnson:http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from?language=en
• UCSB,TechnologyandIndustryAlliance:http://tia.ucsb.edu/find-technologies/
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SearchTMPNewVentureCompetitionhttps://www.facebook.com/tmpnewventurecompetition/
EasiestwaytostayinformedonallthelatestwiththeNewVentureCompetition
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