the new brand landscape 2
Post on 11-Aug-2014
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DESCRIPTION
An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities for marketers.
TRANSCRIPT
ARENASFOR BRANDS
MOBILE
ARENAFOR BRANDS...RFID
IN-STOREFROM CONTENT
TO SERVICES
CONCEPT MODEL
Participant initiated Activities / MAP14.Mars.2009 www.screenplay.no
Helge TennøStrategisk Leder / Digital Planner
www.SCREENPLAY.no
CONTENT
CONTAGION
CONVERSATION
5GUIDELINES
OF COLLABORATION
NEXT
GENERATION
PARTICIPATION
MAP
STEALABLE
INSIDE
UNIVERSE
OUTSIDE
UNIVERSE
SOCIAL
OBJECTPLATFORM
App.
Wdg.
Mob.
3scr.
ACTIVITIES
SOMETHING
WORTH
TALKING
ABOUT
INFORMATION
ENTERTAINMENT
KNOWLEDGE
VALUE
TOOLSDet må starte en samtale, mer en bre noe du ler av og sender videre.
FRESH
SERENDIPITY
SPARK
Herd / Swarm
Del-icio-usEFFECT
PORTABILITY
ACTIVATION
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