the mobile marketing revolution - creating mobile strategies that work

Mobile RevolutionAre you on the guest list?

Matthew Donegan-RyanDirector of Mobile Strategy

Mobile Friendly• #

• @MatthewDR

• Follow the Golden Rule of Twitter

Chapters

It’s an app attack! Money on my mind Nobody likes me

Go native or go home

We’ve come a long way since Pong

Psychic powers

1 2 3

4 5 6

It’s an app attack!

2 Billion+smartphones/tablets

will be sold in 20147X

that’s the number of PCs expected

to be sold that year

has

65apps

installed127spends

minutes per day using apps

150times per day

checks their phone

The average smartphone user…

Source: Gartner

Global app usage grew

115%in 2013

70 billion iOS apps downloadedGartner estimates more than268 billion apps will be downloaded by 2017

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012 2013 2014Dow

nlo

ads to D

ate

(B

illio

ns)

Checking email

Social networking

Navigation

Games

Videos / photos

Being productive is going mobile

Source: ShoreTelSky

People prefer mobile apps

Mobile apps Mobile web

vs.86% 14%Source: eMarketer

Nomophobia

58% of men have it

48% of women have it

Source: The Telegraph

noPhoneA technology-free alternative to constant hand-to-phone contact

Even though 95% of marketersuse smart devices

Mobile is still new

Everyone is using smart devices

And having more fun

Time on mobile has nearly surpassed TV

Source: Flurry, 2013

Chapters

It’s an app attack! Money on my mind Nobody likes me

Go native or go home

We’ve come a long way since Pong

Psychic powers

1 2 3

4 5 6

Money on my mind

Is a mobile app worth the cost?

Digital ads will overtake traditional in 2015

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5

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15

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45

2011 2012 2013 2014 2015 2016Source: marketingcharts.com

TV

Print

Digital

Radio / Outdoor

In-app sponsorships increase…

Brand awareness

Brand favorability

Purchase intent

…2x higher than general mobile advertising

Investing is valuable

Increase ROI

Leverage push

• Send timely and relevant notifications

• Keep them updated and informed

• Get them excited for activities

Expect no second chances

Gain more insight

Cut back on printing costs

Create a more sustainable event that engages attendees all year long

Chapters

It’s an app attack! Money on my mind Nobody likes me

Go native or go home

We’ve come a long way since Pong

Psychic powers

1 2 3

4 5 6

Nobody likes me

We want asocial experience

802 million daily active users

609 million are on mobile

218 million daily active users

161 million are on mobile

Share relevant content that’s unique to your experience

Be a part of the social conversation

Leverage mobile apps to create connections

Make your brand more popular

Follow

Chapters

It’s an app attack! Money on my mind Nobody likes me

Go native or go home

We’ve come a long way since Pong

Psychic powers

1 2 3

4 5 6

Go native or go home

“The biggest mistake we made as a company was betting too much on web (HTML5) as opposed to native.”

- Mark ZuckerbergCEO, Facebook

What’s the difference?

Native apps…

Live on user’s mobile device

Can work offline

Integrate with device features (camera, GPS, and contacts)

Provide a snappier user experience

Allow push notifications

The major players prefer native

Cvent has 200 app developers

1/3

Android

1/3

Apple

1/3

Web

The user experience is important

Better for security

Deliver a better performance on all devices

Chapters

It’s an app attack! Money on my mind Nobody likes me

Go native or go home

We’ve come a long way since Pong

Psychic powers

1 2 3

4 5 6

We’ve come a long way since Pong

Use gamification to drive interaction

IncentivizeYour app should be fun

EngageEncourage users to take action

RecognizeMake it memorable

RewardWe love to win!

Chapters

It’s an app attack! Money on my mind Nobody likes me

Go native or go home

We’ve come a long way since Pong

Psychic powers

1 2 3

4 5 6

Psychic powers

Future of

What was the first phone with iTunes

Is Google Glass a totally new innovation?

US smartphone adoption is faster than any other major technology shift

US smartphone adoption is faster than any other major technology shift

You can predict the future

Battery + LBS + Apps

‘Google Now’ at events

Deliver relevant content to your attendees

82% of people like reading content from brands when it’s relevant

Content Marketing

Association

Facial Recognition + Glass + AR

Never forget a name, instant connections, and context

Quantified Self + NLP + Big Data

Souped up speaker and exhibitor experiences

iBeacons + Data + Cloud + Apps

Collect and be notified by the data tailored to you, personalized

by your online history

94% of marketers surveyed stated that personalization is critical to current and future success

eConsultancy

But fewer than 15% of businesses implement personalization on mobile

eConsultancy

Use location and context to make things easier and better

Facebook, Google, Yelp, Instagram, Twitter, and other popular apps use location-enabled features to boost engagement

Business Insider

94% of smartphone owners search for local information

Business Insider

Why waste time searching?

Don’t advertizewith only proximity

Chapters

It’s an app attack! Money on my mind Nobody likes me

Go native or go home

We’ve come a long way since Pong

Psychic powers

1 2 3

4 5 6

Thank You!