the method: do you have a continuous improvement process for your online ad investments?
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ClearSaleing™ Confidential
The Method
Do you have a continuous improvement process for your online ad investments?
Adam S. GoldbergCo-Founder and Chief Innovation OfficerP: 800.592.0464 ext. 902adam.goldberg@clearsaleing.com
ClearSaleing™ Confidential
The Metric, The Measure, The Method
Goal of advertising
ClearSaleing™ Confidential
A company may advertise to build their brand, gain new customers, gain market share, build awareness, introduce a new product, change their image, etc., but at the end of the day all of the reasons to advertise are to directly or indirectly produce more profit.
Recap: The Metric
» Revenue can go up; Profit can go down
» Conversion Rate can go up; Profit can go down
» Sales can go up; Profit can go down
» Cost Per Acquisition (CPA) can decrease; Profit can go down
» Click Through Rate (CTR) can increase; Profit can go down
» Return on Ad Spend (ROAS) can increase; Profit can go down
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Points (Sales) 0 8
Shooting Percentage (Conversion Rate) 0% 50%
Pick the best player (ad)
Points (Sales) 2 20
Shooting Percentage (Conversion Rate) 25% 50%
Assists 10 0
Advertising ecosystem
The Method
Ad Spend
Profit
20K
40K
Identify Eliminate Waste Buy Max Clicks Add and Test
Time
Identify
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Identify
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Main Dashboard
This view lists all advertising sources (search engines, shopping engines, emails, banners, videos, affiliates, RSS feeds, organic results, etc) with the most important metric, Profit, prominently displayed
Purchase Path
Introducers, Influencers, Closers in the Purchase Path™
Creative Analysis
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Ad Text Test
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1
2
Eliminate Waste
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Set alerts
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Reporting center
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Buy Maximum Clicks
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Profit & ROI: Main Dashboard
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Are ad dollars properly allocated?
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Source Ad Spend Profit/Click Ideal Allocation
Google $40,000$40,000 $.41$.41 5
Yahoo $20,000$20,000 $.36$.36 6
MSN $10,000$10,000 $.54$.54 4
Nextag $25,000$25,000 $1.10$1.10 2
Shopping $20,000$20,000 $.90$.90 3
Pricegrabber $10,000$10,000 $1.40$1.40 1
Month over month trending
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Add and Test
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Add new add sources
The Method
Ad Spend
Profit
20K
40K
Identify Eliminate Waste Buy Max Clicks Add and Test
Time
Identify
ClearSaleing™ Confidential
ClearSaleing™ Confidential
Thank You!
Adam S. GoldbergCo-Founder and Chief Innovation OfficerP: 800.592.0464 ext. 902adam.goldberg@clearsaleing.com
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