the meteoric rise of instagram as a marketing platform

flipbook by | sabrina park

The Meteoric Rise of

as a Marketing Platform

Photo: Pawel Kadysz | Pexels

Instagram is a mobile photo-sharing app and social network that was

created in 2010 by founders Kevin Systrom

and Mike Krieger

Photo by: Flickr

INSTAGRAM IS:

Mobile friendly

Easy to navigate

Allows users (companies) to amass a large following

Photo by: Kaboompics | Pexels

With millions of users, Instagram has become the perfect platform for

brands to get quick messages and photos

to their target audiencesPhoto by: Oliur Rahman | Pexels

Why choose Instagram?

Photo by: Pixabay | Pexels

Keep Up with the Trends

“Instagram posts generate a per-follower engagement rate of 4.21% which is 58 times more engagement

per follower than Facebook and 120 times more than

Twitter.”Photo by: Stokpic | Pexels

Increase your company’s brand awareness by showcasing your

products and services

Photo by: Pexels

Instagram enables companies to easily

reach their customers on the go as it is a mobile-

friendly app

Photo by: Kaboompics | Pexels

Market Yourself in a New WayPhoto by: Stokpic | Pexels

USE #HASHTAGS

Incentivize consumer

engagement with your brand by

asking customers to

share their photos with a

#hashtagPhoto by: Negative Space | Pexels

Pottery Barn utilizes customer engagement as a

marketing tactic on Instagram with hashtag

#MyPotteryBarn

Photo by: Stokpic | Pexels

Enables Companies to Conduct Market Research

Enables companies to conduct Market Research

Photo by: Oliur Rahman | Pexels

Grow your community by

promoting yourself to all demographics

Photo by: Unsplash | Pexels

In 2015, 33% of US teens chose Instagram as their personal number one social network, up from just 12% in 2012. This compares favorably with Facebook and

Twitter, which were chosen by 14 and 20% of the respondents, respectively.

Photo by: Negative Space | Pexels

Instagram also enables

sponsored posts in order to

expand audience

Paid Media

Photo by: Negative Space | Pexels

“Instagramming your business” can result to increased

revenues

Photo by: Breakingpic | Pexels

Connect with Influencers

An advertising strategy that is commonly used on Instagram is Celebrity Endorsement

Photo by: Sascha Duser | Pexels

Earned Media

LikesComments@Mentions#Hashtags

Photo by: 2nix Studio | Shutterstock

“If social media were truly owned, brands would have control

over the experience, access to their fans, and full use of data. Social media is not

owned media.” –Mark Boncheck, Harvard

Business Review

Photo by: Denys Prykhodov | Shutterstock

“Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.”

Photo by: Picjumbo | Pexels

Instagram yourBusiness. Photo by: Picjumbo | Pexels

Works Cited• Instagram  for  Business:  Everything  You  Need  to  Know.  (n.d.).  Retrieved  October  21,  2016,  from  http://www.businessnewsdaily.com/7662-­‐instagram-­‐business-­‐guide.html  

• Ten  Reasons  to  Adopt  Instagram  as  a  Marketing  Tool  ...  (n.d.).  Retrieved  October  21,  2016,  from  http://getlevelten.com/blog/felipa-­‐villegas/ten-­‐reasons-­‐adopt-­‐instagram-­‐marketing-­‐tool  

• How  to  Create  an  Instagram  Marketing  Strategy  |  Sprout  Social.  (n.d.).  Retrieved  October  21,  2016,  from  http://sproutsocial.com/insights/instagram-­‐marketing-­‐strategy-­‐guide/

• How  To  Use  Instagram  For  Business  -­‐ iDigic.  (n.d.).  Retrieved  October  21,  2016,  from  http://www.idigic.net/instagram-­‐for-­‐business/  

• 5  Ways  Marketers  Can  Use  Instagram  :  Social  Media  Examiner.  (n.d.).  Retrieved  October  21,  2016,  from  http://www.socialmediaexaminer.com/5-­‐ways-­‐marketers-­‐can-­‐use-­‐instagram/  

• 23  up-­‐to-­‐date  stats  and  facts  about  Instagram  you  need  to  ...  (n.d.).  Retrieved  October  21,  2016,  from  https://searchenginewatch.com/2016/04/20/23-­‐stats-­‐and-­‐facts-­‐about-­‐instagram/