the lean corporate - innovation sandbox

The Lean Corporate Innovation Sandbox

@timomulder www.valuefirst.nl

Business / Product / Growth Strategy / Culture 250+ startup & corporate innovation teams

www.valuefirst.nl

Opdrachtgevers oa:

Corporate = Oil tanker

Execution (Efficiency)

A B

Startup = Speedboot

Search (Speed)

A ?

”New Corporate” = Ambidextrous

+

Search & Execution

after P/M fit

years

before P/M fit

search for business model execute against business model

Corporate = Lifecycle Portfolio

ideate explore validate scale sustain retire

days weeks months year(s)

Source: Tendayi Viki & Dan Toma

custdev, innovation accounting ROI , NPV

focus

stage

duration

measure

after P/M fit

years

before P/M fit

search for business model execute against business model

Corporate = Lifecycle Portfolio

ideate explore validate scale sustain retire

days weeks months year(s)

Source: Tendayi Viki & Dan Toma

custdev, innovation accounting ROI , NPV

focus

stage

duration

measure

Innovation Sandbox

Domain Expert Hustler

Domain Knowledge

Legal

Sales

Lean / Agile Coach Shit Umbrella UX

Development

Growth

BudgetKPI’s

ChampionBoard Board

Investment Thesis

Advisors Flex Team

Project Team

Support team

Characteristics

Curious Creative

Driven Analytical

Stress Resistant

Hands-on

Project Team

Domain Expert Hustler

Skill Training

Persona’s

Business Modelling

Customer Development

Experiment Design

Agile / Scrum

Project Team

Domain Expert Hustler

Remuneration

Project Team

Domain Expert Hustler %

Experiment Framework

Domain Expert Hustler

Lean Startup Agile Tools

Toolkit

Flex Team

UX

Development

GrowthDomain Expert Hustler

Lean / Agile Coach Shit Umbrella

Domain Expert Hustler

Advisors

Domain Knowledge

Legal

Sales

Lean / Agile Coach Shit Umbrella

Domain Expert Hustler

Support team

Lean / Agile Coach Shit Umbrella

Domain Expert Hustler

Support team

Lean / Agile Coach Shit Umbrella

Two-sided Market

Shit Umbrella

Customers StakeholdersProject Team

Support team

Lean / Agile Coach Shit Umbrella

ChampionBoard Board

Investment Thesis

Lean / Agile Coach Shit Umbrella

ChampionBoard Board

Investment Thesis

KPI’s & Budget

BudgetKPI’s

Lean / Agile Coach Shit Umbrella

ChampionBoard Board

Investment Thesis

Team Health Metrics

Project KPI’s

FinancialInnovation Accounting

Customer Empathy &

AARRR Metrics

SEARCH EXECUTION

VS

Portfolio KPI’s

1. GLOBAL (board & stakeholders)

communicate strategy / sandbox profitability

2. GOVERNANCE:(investment board)

make sure right ideas get funding

3. REPORTING: (teams)

communicate day-to-day progress

Source: Dan Toma

Metered Project Funding (VC Style)

Ideate (F.F.F.)

Explore (Seed)

Validate (Series A)

Scale (Series B)

KPI’s KPI’s KPI’s

Framing: Optionality / Affordable Loss

after P/M fit

years

before P/M fit

search for business model execute against business model

Corporate = Lifecycle Portfolio

ideate explore validate scale sustain retire

days weeks months year(s)

Source: Tendayi Viki & Dan Toma

custdev, innovation accounting ROI , NPV

focus

stage

duration

measure

End Goal

SPIN INSPIN OUTKILL

Innovation Sandbox

Domein Expert Hustler

Domain Knowledge

Legal

Sales

Lean / Agile Coach Shit Umbrella UX

Development

Growth

BudgetKPI’s

ChampionBoard Board

Investment Thesis

Advisors Flex Team

Project Team

Support team

THANKS

@timomulder

timo@valuefirst.nlwww.valuefirst.nl