the key elements of successful landing pages | powered by search

The Key Elements of Successful Landing PagesJoel Popoff & Goran Popovic

Did You Know?

• Only 22% of business are happy with their conversion rates

• Landing pages can generate 12x more leads

• 57% of marketers don’t bother to improve their landing pages

What’s that one thing that will make my

conversion rates blow up?

There are no shortcuts.

What You Need to Succeed

Form

Hero Image The Offer

Benefits

Breathing Room

Proof

Breathing Room

• Make your page easy to follow

• Make the visitor feel comfortable

• Use white space to your advantage

Hero Image

• Use one main image

• Show your product off

• Manage the prospect’s attention

• Steer away from cheesy stock photos

Offer

• Stick to a single offer

• Speak your customers’ language

• Steer clear from untrustworthy phrasing

Benefits

• Less is more

• Be human, don’t overhype

• Stick to the most relevant benefits

Proof (see pudding)

• Never try to fake it

• Proof can sometimes hurt

• Highlight your best reviews/clients

Form

• Respect privacy

• Don’t say “submit” on your button

• Ask what you need to know & nothing else

Full Recap

We’ll email you a full recapof today’s session, includingdecks, videos, and a bonusCRO resource.

Say Hi

• (416) 840 – 9044

• 1 (866) 611 – 5535

• Request a free consultation at poweredbysearch.com

Thank You

• Joel Popoff

– @joelpopoff

– ca.linkedin.com/in/joelpopoff

• Goran Popovic

– @goranp10

– ca.linkedin.com/in/goranp10/