the internet of people: a call to arms

The Internet of People

A Call to Arms

Avi Bar-ZeevPerson

The Call

• Big Companies are bringing “Big Magic”

• Big Magic can liberate or enslave us

• We get to pick. Here’s how...

Game Changing Tech = Human SuperpowerAR/VR = all of these

Airplane(primitive teleportation)

Telephone(primitive telepathy)

Television(primitive clairvoyance)

Computer(enhanced intelligence)

Google(primitive omniscience)

or(the power to know

every dumb fact in existence)

(primitive omnipresence) or

(the power to keep up with friends you couldn’t be bothered to call)

Twitter(primitive omnipotence)

or(the power to believe

you’re important)

electricity(directed energy)

Wheel(primitive telekinesis)

From

AWE 20

13

What I couldn’t say was...

In January 2010, I joined a secret project inside Microsoft to reboot the next-gen Xbox...

Management: “Give us something that scares us.”

I had a few ideas...

From: Disney VR Google Earth Second Life First Life Avatar Kinect Holographic TP

To: P10/720 Screen Zero Fortaleza HoloLens

Microsoft

Holographic TP = Telepresence

not toilet paper

JPL/Microsoft/Disney/BBC

Hundreds of people worked on HoloLens after I did. They ALL deserve credit for their ideas and hard

work.

...continued

Now

Augmented Reality is really coming...

Ap

pare

nt

Invest

ment

CastAR Daqri Meta

Vuzix

Osterhout

SonyEpson

MLGOOG

MSFT

(source: lazy internet research)

“But VR is exploding (again)!”

High PresenceLow Relevance

Even bad AR has High Relevance

https://www.youtube.com/watch?v=GJKwHAvR4uI

The Economics of Relevance

90

90

1300

Movies

Video Games

Talking to your Family & Friends

Global market, in billions USD

(source: lazy internet research)

VR

AR

But, Beware the Dark Side...

Be- what?

In AR/VR, you are easier to digitize

We mediate more of your interactions

We stimulate and measure your reactions...

Glimpse the Future

Study: VR helped reveal known sex offenders

who are more likely to repeat

1. Show them “risky” scenes...

2. Measure how they involuntarily react...

Social Benefit or Thought Crime?Massil Benbouriche,

University of Montreal

For the Visual Thinkers

The Matrix / Warner Brothers

Tobii

The Eyes Don’t Lie

Stay Calmand Party On

This isn’t about you.It’s about business models

To force change:

Do business only with companies that put customers first.

The Call to Arms

• Big Magic can either Liberate or Enslave us.

• We should pick.

www.faceglobal.com

Here’s how...

1. Build the AR/VR analog of the open web

2. Own your content (your data)

3. Create the world you want to live in

Some Arguments Against

experiences in web browsers are inferior to native apps (e.g., loading,

latency, global optimizations) AR/VR is more interactive and complex

than simple web pages as a developer, my obligation is to my customers

to ship the best possible experiences it’s not my problem being more

open won’t by itself solve privacy the web is a mess of semi-broken,

constantly-changing APIs standards are too slow to react to cool new

tech like AR/VR native tools are much more polished millions of little

content creators make tons of crap (see myspace) it’s a catch 22, with

not enough consumers and outlets to warrant my investment here it’s

not my problem

How the Web Won Out

Content is device independent

Content is dynamically and neutrally available

Content is viewable, copyable, and mashable

What Will Make AR/VR Win?

Content is device independent

Content is dynamically and neutrally available

Content is viewable, copyable, and mashable

For the Visual Thinkers:

AR content adapts to the Environment

Microsoft

Content is Mashable

Avoid• DRM• Walled gardens• Exclusive app-store markets• Platforms that compile or bundle apps

Content is Linkable

• We need a way to link people, places & things:– Securely (can’t extract personal info without auth)– Selectively (user-defined levels of trust)– Robustly (no broken links)

http://www.tubefilter.com/2014/01/15/net-neutrality-decision-youtube-netflix/

You Own the Content

• Like the web, open, ubiquitous, and free

• We need a markup language for reality

• And an expression language for content

Closing Thought

In a world with

Millions of servers, Billions of wearables, Trillions of sensors,

What matters most is How we treat people.

The Internet of PeopleAvi Bar-Zeev @avibarzeev

avi@realityprime.com