the implementation of social media in hotels
Post on 06-Aug-2015
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Implementation of social media in Hotels
By Buysse Alexia
Their goal is to boost brand
awareness of companies &
permit them to earn new guests
with online reputation merketing.
It tries to create an intelligent
coordination between hotels
booking engine websites & social
media customers posts &
connexions, with the approval of
customers.
Flip.to
By Buysse Alexia
It’s a platform dedicated to online check-in. It permits to hotels customers to book a room via personalized mobile app. It enhance communication & personalized services to the guest
CheckMate
CheckMate ...
Air BnB …
Personalized small attention that make the guest feel special & offering personalized services.
For instance, for my Air
BnB accound, when I receive guest I give them earplug (in case of noise in the street), map of the city and subway, my phone number, and depending on the guest I offer them a drink at their arrival, or something to eat etc…
Air BnB
My AirBnB account ….
MarriottIt uses the SNAPCHAT App to reach young
travelers & interact with them. Marriott Hotels’ New Snapchat Campaign Is a
First for Hotel Brands
How can hotels use social media to improve guest’s
experience?
- Get one night free or offer a week end experience to influent blogger in order to obtain a nice article about our hotel.
- Create a community on social media so that people can exchange about their experience and other subjects.
- Increase services links with social media
Leisure text
What issues, problems result from hotel’s use of guest information used in social
media?
+ -
- Free way of advertising
- Increase guest’s loyalty
- Might attract new
guests- Improve
service thanks to
guests feedback
- Have more information about the
guest
- Privacy issues
- Legal problems
- Creepy factors
- Ability to use
correctly these
informations
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