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The Impact of Dubai Exports Activities on Export Performance (August 2012)
The Impact of Dubai Exports Activities on Export Performance (August 2012)
Summary
DE has set its strategy to achieve its KPI’s and fulfill stakeholders’ needs.
DE measures its performance by monitoring export at macro level, conducting stakeholders’
annual surveys and in the short term log the transactions concluded by exporters that were
achieved with DE assistance.
During 2008-2011 Dubai Exports focused its major activities of exhibitions ,missions and other
export services on 10 partner countries selected to cover GCC ,Europe, Africa ,Asia and Australia
In August 2012 Dubai Exports carried out a comprehensive study to assess the performance of
trade with these partner countries thereby identifying which markets were mostly impacted by
DE activities
Overall the study revealed that exports& re-exports to all partner countries in which DE
organized activities(except Australia) increased at rates between about 3% to 100% p.a. for the
period 2008-2011 with & re-exports to KSA, Indonesia and Germany exhibiting the highest
average annual growth , indicating the importance of these partners and the positive effects
of DE activities
Qatar, South Africa and Saudi Arabia has been the top markets in which the impact of DE
activities on trade flow was significantly felt, resulting in reduced negative trade balance in
favour of UAE .Qatar has been the only country among the trade partners with whom trade
balance with UAE was positive i.e. exports and re-exports exceeded imports by as much as 3.8
Billion AED in 2011
On the dimension of exported products ,the study showed interesting conclusions that
Precious Metals Plastics, Aluminum ,Iron & Steel & Articles ,Copper & articles and Edible Oils
& Fats were the top exports to the trade partners in order of importance and Plastics and Edible
oils were mainly exported to European partners probably because of the need for high quality
food and food plastic packaging , while Precious Metals have more global markets and GCC
market was particularly the important market for Iron & Steel and Copper & articles,
presumably because of the construction boom witnessed in the region.
An important Overall conclusion of the report :DE market and product focuses sustained a
development in market and product diversification of Dubai exports& re-exports
The transaction report for the first six month revealed that total value of business estimated to
be realized on the basis of repeat order exceeds 4 Billion AED
Also it was found that the main markets for which largest numbers of transactions were
concluded were KSA, Qatar, and India.
By value the largest transactions were for KSA and Morocco at 182 Million AED (85%) and 12
Million AED (6%) respectively.
By region: Top transaction values were for GCC 85%, Africa (7%), and Asia (1%)
The Impact of Dubai Exports Activities on Export Performance (August 2012)
Product-wise, the report showed that about 14 type of transactions were for construction
related products and 9 for food and related products. Activity-wise ,Exhibitions and Exports
Assistance programs were the two main drivers of export success while the majority of the
exporters expressed their satisfaction of the services that DE offer to them and categorically
indicated that DE assistance has actually helped them improve their export performance.
The Needs Assessment survey for 2012 revealed important feedback which are summarized in
the following:
In addition to the traditional lucrative market in GCC, exporters are now looking for new
markets mainly in Africa, Asia and Europe and would like to explore markets as far as North and
South America
Exporters have expressed satisfaction about DE services at around 75% rate for most of the
services
Most important; majority of exporters voiced the needs for buyer information in new markets,
more advocacy support and alerts on rules and regulations among others
1. Strategic Directions Dubai Exports (DE), an agency of Dubai Economic Dept. was established in 2007 with the mandate to
boost exports from Dubai through product and market diversification. DE has set its strategic plan in line
with Dubai Economic Development Dept. corporate strategy, with the objective to ensure alignment
with clients’ needs and to achieve set KPI. In this context DE is guided in its operation by the
framework of its Vision: “To be a world class export development agency through innovation and its
and its Mission: “To empower and diversify Dubai's economic growth by offering pioneering *export
services to businesses”
The main objectives of DE stemming from its mandate include, inter-alia, the following:
• To increase the value of exports facilitated target rough DE assistance.
• To increase the number of companies entering foreign markets via DE assistance.
• To increase the number of exporters entering new foreign markets for the first time.
• To increase the number of companies improving their business performance as a result of
receiving DE assistance.
• To develop and sustain an environment of organizational excellence in its processes and
dealings with all stakeholders
Target Markets and Focus Products
The Impact of Dubai Exports Activities on Export Performance (August 2012)
Two important elements of DE strategy are target markets and focus products. Both target markets and
focus products have been identified based on research of trade flow and export capability.
13 country markets plus GCC and EU were identified as target markets worldwide while 10 Focus
group of products were identified and divided in two groups :
Group A are those products/industries in which Dubai has good capability and hence more promotion is
required than capacity building .and Group B are those industries/products that are not well established
and do require more of capacity building initiatives than mere export promotion.
Target services were also set with Dubai capability and experiences in mind and are grouped in two
groups: Dubai generated services like high- end BOP, aviation and media services and Dubai Invented
services like e-government platforms.
International partners and overseas offices
To provide optimum services DE works with both local Government and international sister partners
who are in the same field, DE has forged memoranda of understanding (MOU) with renowned trade
promotion organizations like Matrade, Austrade among others who provide a network of mutual
reciprocal cooperative support to DE.
However DE depends on its overseas offices to provide direct services to its clients in the major markets
by providing on-ground assistance in the most effective way. It has established two offices in Saudi
Arabia (which is also responsible for Egypt) and in India. Both these offices were set up after a careful
study of the needs and manned with local consultants who are well versed in local market conditions,
the business community and government regulations
Target markets
The Impact of Dubai Exports Activities on Export Performance (August 2012)
Focus products
The Impact of Dubai Exports Activities on Export Performance (August 2012)
International Partners and Overseas offices
The Impact of Dubai Exports Activities on Export Performance (August 2012)
2. Service Portfolio DE service portfolio span more than 18 services designed to give high value addition to the exporter and
the buyer as well.
The Impact of Dubai Exports Activities on Export Performance (August 2012)
3. Performance Evaluation Macro -Impact on trade flow
Over the years 2008-2011 Dubai Exports focused its major activities of exhibitions ,missions and other
export services on 10 partner countries selected to cover GCC ,Europe, Africa ,Asia and Australia
In August 2012 Dubai Exports carried out a comprehensive study to assess the performance of trade
with these partner countries thereby identifying which markets were mostly impacted by DE activities
The study is based on UAE trade statistics. It is important to draw attention to the fact that In 2011 UAE
exports and re-exports by value was nearly equal to Dubai direct and FZ exports and re-exports,
justifying the use of UAE trade as proxy for Dubai in trade analysis.
Overall the study revealed that exports& re-exports to all partner countries in which DE organized
activities(except Australia) increased at rates between about 3% to 100% p.a. for the period 2008-2011
with KSA, Indonesia and Germany exhibiting the highest average annual growth , indicating the
importance of these partners and the positive effects of DE activities.
0 50 100
India
KSA
Qatar
Brazil
France
Germany
Australia
South…
Spain
INDONE…
89
12
6
2
2
2
1
1
1
0
Billions AED
Total Exports+Re-exports 2011
The Impact of Dubai Exports Activities on Export Performance (August 2012)
Trade Balance in 2011
The study revealed that trade with Germany, India, and France sustained the largest negative trade
balances with UAE in 2011 , while the smallest negative trade balances were with Qatar, South Africa
and Saudi Arabia, respectively. An important conclusion of the study, however , is that Qatar is the
only partner, among target partners, with which the trade balance was positive in favour of UAE i.e.
,exports and re-exports to Qatar exceeded imports from Qatar by as high as 3.8 Billion AED in 2011.
Top Exports from UAE to Partners 2011
On dimension of exported products ,the study showed interesting conclusions: that Precious Metals
Plastics, Aluminum ,Iron & Steel & Articles ,Copper & articles and Edible Oils & Fats were the top
exports to the trade partners in order of importance and Plastics and Edible oils were mainly exported
to European partners probably because of the need for high quality food and food plastic packaging ,
while Precious Metals have more global markets and GCC market was particularly the important market
for Iron & Steel and Copper & articles, presumably because of the construction boom witnessed in the
region.
An important Overall conclusion of the report: DE market and product focuses during 2008-2011
sustained development in market and product diversification of Dubai exports& re-exports
-20.0% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
KSA
INDONESIA
Germany
Qatar
France
India
Brazil
South Africa
Spain
Australia
100.9%
37.2%
28.5%
26.4%
24.2%
19.9%
14.0%
7.9%
2.8%
-16.4%
Total exports& re-exports growth2008-2010 p.a
Qatar, South Africa and Saudi Arabia
has been the top markets in which
the impact of DE activities on trade
flow was significantly felt, resulting
in reduced negative trade balance in
favor of UAE .Qatar has been the only
country among the trade partners
with whom trade balance with UAE
was positive i.e. exports and re-
exports exceeded imports by as much
as 3.8 Billion AED in 2011
The Impact of Dubai Exports Activities on Export Performance (August 2012)
Main Markets
Major Partners markets
Plastics Mainly Europe except GCC, Indonesia and Asia
Precious Metals All ,except Far East Aluminum Mostly Europe ,Indonesia and Far East, except
Africa & Middle East Iron & Steel & Articles GCC, India Except Europe ,Far East , Africa and
Brazil Copper & Articles GCC & India Edible Oils & Fats Europe
Micro level Impact
Success transactions
At the micro level, DE measure the impact of its services on the exporters performance bi-annually
,and utilize the results to assess the direct impact of its activities on export increase based on written
confirmation from the exporters on the transaction achieved through DE assistance, the gathered
information include mainly value ,product and market and which service was the driver of the success.
The transaction report for the first six month revealed that total value of business estimated to be
realized on the basis of repeat order exceeds 4 Billion AED.
0
1
2
3
4
5
6
7
#Partners towhict top exportswent
The Impact of Dubai Exports Activities on Export Performance (August 2012)
Overall 68 transactions were concluded during the six month period and those transactions covered
more the 14 countries in addition to GCC and OECD regions , while the largest single transaction was for
plastics and was valued 90 Million AED (estimated to reach 1800 Million AED by repeat orders) . Also it
is found that the main markets for which largest number of transactions was concluded were KSA,
Qatar, and India. By value the largest transactions were for KSA and Morocco at 182 Million AED (85%)
and 12 Million AED (6%) respectively.
By region: Top transaction values were for GCC 85%, Africa (7%), and Asia (1%)
Product-wise, the report showed that about 14 type of transactions were for construction related
products and 9 for food and related products. Activity-wise ,Exhibitions and Exports Assistance
programs were the two main drivers of export success while the majority of the exporters expressed
their satisfaction of the services that DE offer to them and categorically indicated that DE assistance
has actually helped them improve their export performance.
Stakeholders Needs Assessment DE recognizes the importance of the continuous review of its service portfolio to ensure that it is always
fulfilling the needs of its stakeholders and its strategic targets.
DE uses surveys, and face-to-face interviews to assess the needs of the clients and measure their
satisfaction with the services offered.
The recent client Needs Assessment Survey encompassed 200 companies who completed a
questionnaire in addition to 20 companies who attended face-to-face interviews
The survey revealed important feedbacks which are summarized in the following:
In addition to the traditional lucrative market in GCC, exporters are now looking for new
markets mainly in Africa, Asia and Europe and would like to explore markets as far as North and
South America
Costruction
related Product
s61%
Food & Packagi
ng39%
Transactions by product group
The Impact of Dubai Exports Activities on Export Performance (August 2012)
Exporters have expressed satisfaction of DE services at around 75% rate for most of the services
The survey indicated that participation in exhibitions is most preferred service for the Food
sector companies and Building and Construction sectors, in addition exporters voiced
preference to specific international exhibitions in Europe and India, as also local exhibitions in
Dubai like Big 5
Exhibitions and buyer lead information are among the top demanded services by food
industries, while construction companies mostly prefer participation in trade missions and
exhibitions. Publications are in demand mostly by the plastic industries while Metal industries
mainly rely on buyer lead information and value added non-financial services like matchmaking
Most important; majority of exporters voiced the needs for buyer information in new markets,
more advocacy support and alerts on rules and regulations among others
0
20
40
60
80
100
120
140
160
180Stakholders Needs Survey
currentExportdestination
The Impact of Dubai Exports Activities on Export Performance (August 2012)
Appendix
Top Exports to Partners
The Impact of Dubai Exports Activities on Export Performance (August 2012)
Germany
39
Plastics 214,263,090
71
Precious
Metals &
Stones
42,640,000
52 Cotton
35,038,226
88 Aircraft
Spare parts 31,708,701
76 Aluminum
23,194,642
France
15 Edible Oils
Fats 576,456,046
69 Ceramics 75,414,202
76 Aluminum 35,413,296
39 Plastics 33,423,473
71
Precious
Metals &
Stones
27,886,422
Spain
39 Plastics 38,313,674
76 Aluminum 33,905,506
17 Sugar&
Confectionary 27,197,342
15 Edible Oils
Fats 22,555,219
85
Electrical &
Electronic
Equipment
8,448,343
Brazil
89 Ships &
Boats 1,658,506,420
71
Precious
Metals &
Stones
108,129,431
70 Glass &
Glassware 45,456,743
25
Stones,
Plasters &
Cement
41,047,570
39 Plastics 35,285,465
South Africa
The Impact of Dubai Exports Activities on Export Performance (August 2012)
71
Precious
Metals &
Stones
161,668,887
39 Plastics
120,497,878
70 Glass &
Glassware 42,463,298
48 Paper &
Paperboard 15,105,202
69 Ceramics
13,533,905
Saudi Arabia
71
Precious
Metals &
Stones
1,439,938,179
72 Iron & Steel
646,802,320
74 Copper &
Articles 611,294,213
18 Cocoa &
Preparations 494,887,277
04 Dairy
Products 416,457,593
Qatar
25
Stones,
Plasters &
Cement
532,655,103
71
Precious
Metals &
Stones
365,297,572
74 Copper &
Articles 137,317,174
73 Articles of
Iron & Steel 95,636,098
85
Stones,
Plasters &
Cement
74,823,331
India
71
Precious
Metals &
Stones
31,633,719,793
72 Iron & Steel 992,454,701
74 Copper &
Articles 943,795,914
39 Copper &
Articles 716,387,201
76 Aluminum 469,913,370
Indonesia
The Impact of Dubai Exports Activities on Export Performance (August 2012)
76 Aluminum
69,007,824
72 Iron & Steel
55,888,251
47
Pulp of
wood and
waste
42,526,756
27 Mineral
Fuels 17,013,026
08 Edible Fruits
& Nuts 16,153,254
Australia
57
Carpets &
Floor
Covering
58,684,302
70 Glass &
Glassware 43,590,434
84 Machinery
37,331,626
39 Plastics
31,673,212
73 Articles of
Iron & Steel 30,090,508
Source: UAE Trade data
Note: Note: It is estimated that most of UAE trade pass through Dubai, statistics show that direct and FZ
exports & re-exports from Dubai in 2011 almost equal to exports and re-exports of UAE in the same
year.
Appendix
Pattern of UAE Trade with Partner Countries 2008-2011
Imports
Non-oil exports
Re-exports
Kg AED Kg AED Kg AED
AUSTRALIA 2008 2,203,026,355 12,241,576,397 86,521,246 299,791,474 20,406,786 241,983,997
AUSTRALIA 2009 2,564,504,022 6,365,417,952 63,399,343 228,245,073 12,376,604 275,120,965
The Impact of Dubai Exports Activities on Export Performance (August 2012)
AUSTRALIA 2010 3,590,110,097 7,499,975,704 65,838,440 275,344,198 12,529,993 279,670,886
AUSTRALIA 2011 4,071,393,270 8,956,786,654 61,467,431 342,911,488 66,458,800 525,059,591
BRAZIL 2007 1,946,413,997 4,736,252,479 4,486,180 31,224,490 3,750,910 111,969,806
BRAZIL 2008 541,785,077 4,295,564,738 5,795,099 44,193,788 4,067,266 61,085,182
BRAZIL 2009 938,058,576 3,750,166,787 7,009,732 83,217,994 7,798,518 173,502,280
BRAZIL 2010 2,041,723,467 4,471,338,739 52,804,671 2,912,212,154 13,951,441 167,094,593
BRAZIL 2011 2,679,003,977 5,773,190,961 103,647,669 1,903,909,733 9,813,440 178,733,257
FRANCE 2008 628,544,608 14,072,264,965 22,450,714 118,590,106 17,310,043 735,281,374
FRANCE 2009 531,628,828 14,027,148,164 34,726,419 184,415,947 9,144,991 698,558,680
FRANCE 2010 499,791,186 12,779,252,928 46,890,503 230,306,128 13,056,399 1,282,052,308
FRANCE 2011 481,873,700 15,982,918,828 157,915,551 824,104,534 7,478,728 959,248,323
GERMANY 2007 859,233,588 26,398,823,560 48,285,846 195,574,285 14,069,061 728,423,917
GERMANY 2008 1,318,623,488 37,098,186,209 49,815,684 265,653,514 28,519,594 1,605,357,203
GERMANY 2009 1,131,823,179 29,997,984,892 85,152,023 334,640,851 11,760,439 698,506,804
GERMANY 2010 1,134,023,083 29,679,480,748 51,721,372 393,538,211 11,156,296 775,285,349
GERMANY 2011 859,172,902 30,656,091,936 74,160,888 519,421,231 9,759,123 1,012,654,122
INDIA 2008 6,859,092,842 61,968,590,564 1,717,563,250 ############ 567,828,847 ###########
INDIA 2009 4,572,037,921 61,564,824,441 1,405,531,673 ############ 451,272,534 ###########
INDIA 2010 3,742,883,629 83,187,391,613 1,654,509,333 ############ 456,058,367 ###########
INDIA 2011 4,032,082,968 105,132,176,612 2,284,578,155 ############ 377,188,022 ###########
INDONESIA 2007 1,207,024,436 5,699,626,878 126,025,444 191,394,030 7,610,716 61,894,050
INDONESIA 2008 818,039,479 6,254,510,509 109,427,504 177,586,196 59,771,854 466,274,742
INDONESIA 2009 820,055,915 4,914,241,216 75,917,196 106,084,814 9,525,621 64,409,489
INDONESIA 2010 465,160,117 4,579,908,345 128,929,677 217,310,628 8,089,766 82,904,032
INDONESIA 2011 518,349,873 5,190,481,067 144,703,780 237,315,280 8,679,128 124,499,896
QATAR 2007 487,011,089 1,433,780,713 17,997,251,433 2,525,447,053 312,535,794 3,104,835,584
QATAR 2008 356,914,735 1,700,578,437 20,427,964,713 7,718,539,067 357,123,417 3,481,782,464
The Impact of Dubai Exports Activities on Export Performance (August 2012)
QATAR 2009 692,365,690 1,614,858,003 11,491,916,174 4,897,410,577 239,859,221 4,934,737,381
QATAR 2010 767,025,290 2,088,978,682 8,584,859,359 1,817,917,385 245,416,270 4,704,835,333
QATAR 2011 578,718,958 1,946,610,604 10,159,230,884 1,870,594,632 312,448,533 3,877,616,631
SAUDI
ARABIA 2007 3,572,032,555 12,880,560,473 1,873,820,111 1,913,752,577 332,438,358 4,167,957,885
SAUDI
ARABIA 2008 3,687,196,511 16,144,559,097 309,446,659 2,170,262,789 335,125,128 3,271,958,271
SAUDI
ARABIA 2009 3,182,797,525 12,179,265,734 241,013,999 3,006,950,384 355,225,910 6,265,938,216
SAUDI
ARABIA 2010 2,942,257,034 11,969,870,582 402,970,820 3,743,524,689 389,167,543 5,414,938,960
SAUDI
ARABIA 2011 3,544,322,867 15,048,260,659 641,349,029 5,660,426,785 397,444,387 5,984,821,138
SOUTH
AFRICA 2007 980,403,551 4,835,204,589 89,632,766 263,428,187 13,247,098 355,830,205
SOUTH
AFRICA 2008 964,502,044 12,531,472,879 74,196,035 395,742,550 14,151,988 1,012,585,749
SOUTH
AFRICA 2009 836,495,337 2,477,777,240 53,141,975 368,125,287 21,313,590 380,453,722
SOUTH
AFRICA 2010 1,394,482,973 3,304,667,348 83,937,260 339,581,723 15,856,391 283,271,393
SOUTH
AFRICA 2011 989,584,430 3,519,431,031 77,934,499 447,089,052 17,956,192 366,183,361
SPAIN 2007 724,561,365 4,100,649,096 17,634,927 83,594,175 6,479,350 175,913,422
SPAIN 2008 806,170,959 4,962,215,444 14,993,557 70,625,033 11,934,655 258,415,204
SPAIN 2009 810,423,087 3,895,724,532 22,023,917 112,959,642 3,549,601 100,688,929
SPAIN 2010 779,020,128 3,875,008,562 18,438,041 103,541,118 4,692,774 166,871,184
SPAIN 2011 1,100,236,075 5,194,871,396 29,459,413 155,928,629 9,211,450 395,787,411
Source: UAE Trade data
Note: It is estimated that most of UAE trade pass through Dubai, statistics show that direct and FZ
exports & re-exports from Dubai in 2011 almost equal to exports and re-exports of UAE in the same
year.
The Impact of Dubai Exports Activities on Export Performance (August 2012)
The Impact of Dubai Exports Activities on Export Performance (August 2012)
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