the image of success: why property portals need rich media integration

Rich Media Content and YouAndrew Crefeld, CEO/Founder, HouseLens

“The future of the Internet is video and that’s why Google bought YouTube”

-Dr Sascha W. Krause

‘In Facebook's early days, users shared primarily text content, Zuckerberg told the audience. Today, they share mostly photos. "Fast forward five years, it's going to be video," he said. "If you look out even further, it will be more immersive content like AR and VR.”'

http://www.hollywoodreporter.com/news/mark-zuckerberg-facebook-news-feed-784376

3/25/2015

HouseLens Facts

8,500+

37, 75+

35 50

2008 2x

15,000+

2014

2015 projected

THE WHAT?

“Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, ….”

http://whatis.techtarget.com/definition/rich-media

THE WHY?

Double the time onsite

4x number of leads on video

Pic worth thousand words, 1.8M a min

www.marketingsherpa.com

Forrester Research

Jellis Craig Annual Property Review

THE WHY?

What’s Next?:

“the traffic wars are won….”Pete  Flint,  Aug  2014,  Real  Estate  Connect,  San  Fran

“…the last 10 years were about Real Estate search, the next 10 years are about broker/agent tools” Pete  Flint,  Jan  2015,  Real  Estate  Connect,  NYC

The Content Wars

“Content is where I expect much of the real money will be made on the Internet”

-Bill Gates,1996“Content is King” Essay

“We intend to use our media platforms and compelling content to turbo-charge traffic growth and create the most successful real estate website in the US.”

-Robert Thomson, Chief Executive of News Corp, 2014

Rupert Murdoch

THE WHY?

- Trulia Director of Product Management

“Ah…it’s always about a war…;-)  Where’s the peace and love?”

THE WHY?

THE HOUSELENS EVOLUTION

Professional Services

DIY

DIY

• Leverage the power and ubiquity of mobile

Be the Content King!:

+

• Speed the pace of content generation

• Simplify the video creation process

• Leverage add-ons to raise quality+

DIY ADD-ONS

$150 USD $350 USD

SO HOW DO WE IMPLEMENT?

Step 1

Promote, Resell, Integrate

Promote

Promote, Resell

Build Professional Services

Step 2

Step 3

Step 4Promote, Resell, Integrate

+

INTEGRATE?

Share?

“Your Portal”

x

x

APP NEXT STEPS

Next: • 3D • Pics • Voiceover • Android/Windows

Professional Services

• Broker Promo Videos • Agent Bios

Pics / Walk -Through VIDEO TOURS 3D MODELS

Broker PROMO VIDEOS AGENT BIOS

New Products

• Broker Promo Videos • Agent Bios

COMMUNITY VIDEOS Premiere

2D Floor plans 3D Floor plans

Coming Soon Coming Soon

R&D

• Broker Promo Videos • Agent Bios

DRONES Oculus Rift/HoloLens

Coming Soon Coming Soon

Pre 2014 Markets New Markets - 2014New Markets - 2015

Existing/Expansion Pro Markets

International Expansion

Andrew Crefeld, Founder and CEO, acrefeld@houselens.com, 615-209-9441

Jim Griffin, COO, jgriffin@houselens.com, 615-568-1590