the hug e gram

The “Hug E Gram”The “Hug E Gram”

Send a Hug that lasts

The Product

• An original way to send a message of love to friends & family living away.

• A unique way to give a hug to someone when you cannot be there.

The Product

The Hug-E-Gram consists of two soft plush cotton arms with cartoon hands that are held together. They are stuffed with a polyester fiber to create a soft and cuddly hug giving a heart warming feeling.

You can add your own voice message to personalize the Hug-E-Gram.

Price• 29.95 $• Available in 2 colors• Voice message personalization for additional 9.95 $• Additional option to send with hand carved wood

flowers for 9.95$• Shipping USPS Priority anywhere in the US : 10.95$

(delivered in 2 to 3 business days)

Distribution

• Sold through a dedicated web site :

www.hugegram.com

• Sold through sponsorship with charitable causes : 20% of selling price given to charity that recommends the product.

Targeted Consumer

• Men, Women & Children living away from a loved one• Individuals wanting to send a unique

message for a special occasion :– Get well – Birthday – Appreciation– Sympathy etc….

Competitors on the web

• Hallmark and other e cards / virtual goods web sites

• www.1800Flower.com, www.ftd.com and other web sites selling flowers

• Non profit organizations : www.operationgiveahug.com – sending dolls to children of military service men/women

Other Indirect Competitors

• Stores selling Soft Toys & Plush Animals• Stationary Stores • Florists• Unique Gift sites• Affiliates - RedEnvelope.com

SWOT

Marketing Campaign

• Objectives

1.Build product awareness and make “ Hug e Gram” a top of mind product for special occasions (ex: miss you, birthdays, get well…)

2.Increase web site traffic and generate sales

Marketing Campaign

Web Advertising

• 2 Channels :

– For profit web sites : 40 000$

– Non profit organizations – 20% of proceed of the sale given to the association – hosting of ad to be negotiated FOC.

Web Advertising For Profit web sites : 40 000 $

Creative• Banner with claim “Send a hug that lasts”

leading to :• Rich Media Ad with product demo • 15 “ format – user initiated on click

• Development budget : 10 000 $

Web Advertising For Profit web sites : 40 000 $

Placement • Ad Network : Advertising.com

• Channels : Kids & Family, News,Culture & Society

• Targeted web sites :– Indirect competitors web sites : flowers, toys– Women online magazines ex : The Oprah Mag.com– General information web site ex : EHow.com, wikihow.com,

associated content.com (“how to show you care” - “show grandparents you care”)

Web Advertising Charities and NGO

• 20 Chosen charities and NGO whose members/audience are likely to have interest in the Hug E Gram :– www.armywifeforum.org– Support groups :• www. Cancer.org • www.dailystrenght.org• www.helpothers.org etc…

Social Media

• Facebook - http://www.facebook.com/pages/Port-Washington/Hug-E-Gram/137188134668

• Twitter - @HugEGram

• LinkedIn - http://www.linkedin.com/pub/fred-zausner/14/390/800

E Mail

Mobile

Search : 10 000 $

Not a product spontaneously looked for

BUT

Some opportunity in bidding on terms of “competitive” products and highly targeted

phrases to build awareness

Search : 10 000 $• Bid on “niche” phrases such as :– send something else/other than flowers– Original gifts / original gifts idea etc…– send something special / unique etc….– Send someone a hug– How to show you care / gifts show you care

• Bid on “competitors” terms such as :– e cards, cards, birthday cards, get well cards, miss you cards– flowers, send flowers– hallmark

Expected ROI