the honey lizer social data optimization platform for social games

The HoneyLizer – social data optimizer for social applications

Bees and Pollen LTD

Congratulations! You got an application for social network

New visitors come to your application

Application on a social network acquires users

Scenario: They like it! Make them invite friends

Boring Blue Invite Friends Page

I Like it

invite

invite

invite

invite

This didn’t go so well! Experiment with A/B Testing

Boring Blue

Cool Black

Romantic Red

Cool Black works for some people

Cool Black

I like it

invite

inviteinvite

invite

Let’s Try Romantic Red!

Romantic Red

I like it

invite

invite

invite

invite

There must be a Better way!

The optimal system knows the users’ true nature

Romantic RedCool Black Boring Blue

I like itI like it I like it

invite

inviteinvite

invite

invite

invite invite

invite

How do we send each user to the page he or she will like best?

The HoneyLizer!

The HoneyLizer gets to know the users

In every social network, the users generate lots of social data – like, photos, attending…

Likes Hard Rock and Metal BandsPosts music clips on his wall

Likes Fashion BlogsAttends many partiesPosts personal status updates frequently

Likes Economy and News sitesAttends lectures sometimesPosts links to professional articles

The HoneyLizer learns the converting users’ Social Data DNA

Likes Hard Rock and Metal BandsPosts music clips on his wall

Likes Fashion BlogsAttends many partiesPosts personal status updates frequently

Likes Economy and News sitesAttends lectures sometimesPosts links to professional articles

a new user comes to your application – the HoneyLizer compares them to

average of past happy users

Close Match!

?

Likes biology and sciencePosts links to articlesComments on science links

The HoneyLizer makes the user invite friends

• Send her to the Page she likes• Do it in Real Time• Do it from the first time

she uses the application- no history required!

Boring Blue

I like it

invite

invite

invite

invite

Optimize any Feature with the HoneyLizer

Test and Optimize anything!–Graphics–Text–Background–Numbers and ranges–Buttons

The HoneyLizer finds the honey in the critical features

• Payment page• Invite friends• Share• Reduce new users’ abandon rate• Any other feature – it’s an opens system!

The HoneyLizer keeps users’ privacy private

• The HoneyLizer is a software product, not a Saas service. Hence all data is kept on our clients’ domain, on a dedicated server

• Bees and Pollen does not and cannot have access to the users’ private data. Only our clients can

• Facebook’s Privacy Policy is kept!• User Privacy is kept!

Keep in touch

HoneyLizer – Social Games Optimization Platform

http://www.BeesAndPollen.com/FacebookTwitterinfo@BeesAndPollen.com