the green event platform the untold benefits of going green poken has been boosting your corporate...

The Green Event Platform

The Untold Benefits of Going GreenPoken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011

Meet Your Speaker

Stéphane Doutriaux

Founder & CEO, Poken

Launched in 2008

Team combines

• seasoned meeting planners, experts in the event & trade-show industry

• mobile & web developers, experts in NFC and iBeacon technology

Poken has established itself as a thought leader in the event space, building a unique set of tools that provide engagement, lead-generation, and that help eliminate paper waste with a digital, mobile solution.

Poken’s unique Web and mobile tools are regularly used by companies like IBM, Deloitte, Coca-Cola, HP, and partners in the event space, such as Amex and MaxVantage. Poken’s success stems from building brand experience “with a touch”, helping customers drive ROI from touch-based services.

Today’s Agenda

• Go Green: Collecting Documents Digitally

• The Untold Benefits of Going Green

• Using Poken’s Event Management System

to Streamline your Event Preparation

1. Poken is about networking

2. Poken is About Collecting Information

WTO, Geneva, 2012

Poken is

My Digital Business Card My digital Briefcase

&

1. In the event web portal 2. As a daily email

My Digital Business Card My digital Briefcase

&

I’ve collected all this great stuff, where do I view it?

International Liver Congress, Amsterdam, April 2013

Data Driving Behavior Going Green

Novartis Excellence, Montreux, October 2013

• Facilitating networking• “Breaking the ice”

Indaba, South Africa, May 2013

• Feedback, Metrics• Engagement data to mine

The history of G&D

• Driving attendees to walk onto booths and interact with staff

• Measuring engagement, tracking who attends a demo

1

Today’s Agenda

Collecting Documents Digitally

The Additional Benefits of Going Green

2

3

Statistics from INDABA trade show – South Africa, 05/2013

POKEN’s “Touch to Collect” concept is a paradigm shift for the Trade Show Industry

Lead Generation and Event Metrics Take on a Whole New Level

Who did Exhibitors or Buyers meet?

Track the real interest of Buyers

How many documents have been collected?

What Exhibitors, Products, Services are of most interest to Buyers?

Track Intent, and Action (touch to collect = intent ; Online access = action)

Poken Caters to three main Stakeholders

All Key Event Stakeholders Benefit

Event Organizers• Successfully Execute an Event• Report Value of the Event (ROI) • Improve KPIs

Event Exhibitors or Sponsors• Increase Brand Awareness• Drive Sales• Lead-Generation

Event Attendees• Gain & Share Knowledge• Network• Optimizing Time

Over 1’600 Trade Shows and Events Have Used Poken

Scan this to get access to case studies:

Poken has gained solid experience providing:

• Networking through unique, patented devices• A paradigm shift for exhibitor lead generation• Equipping events to run in a paperless fashion• Automated and incentive-based Hosted Buyer

tracking• Etc.

International Liver Congress, London, April 2014

• 11’000 doctors• 60 exhibitors• Incentives for engaging

Exhibitor Examples: Displaying Product Information Made Easy

HONEYWELL EXAMPLE - SURVEY WALLS IN THEIR BOOTH

3 survey walls placed around the booth where visitors were encouraged to collect digital documents, and answer survey questions

EMBEDDED “WHITE LABEL” EXPERIENCE EXAMPLE: IBC

• Check out http://www.ibcce.org/

• The “touch & connect” platform is Poken, white labeled and embedded into IBC’s trade show tools

Poken is a full-featured event management platform

• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification

• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support

www.poken.com events@poken.com

Poken (Europe)Rue du Petit Chêne 22

CH-1003 Lausanne

Switzerland

Phone: +41 21 311 0678

Email: info@poken.com

Poken Inc228 Hamilton Ave, 3rd Floor

Palo Alto, CA

94301, USA 

Phone: (888) 612-8352

Email: info@poken.com www.poken.com

Contact us

Stéphane Doutriaux, Founder & CEO

Watch some useful videos at www.poken.com/videos

www.poken.com/contact