the great product development swindle

THE GREAT PRODUCT ‘D’EVELOPMENT

SWINDLE

and how to avoid it:

“A network structure to make the firm

more independent from people”

Jakob CEO Orderbird

“I’m 2 w

eek on

vacation

and it

works any

way”

“Experience how product development

feels from a developer perspective”

Stretching the Agile

Product Owner

PerspectiveBastian

CO-Founder, Produktmanager Orderbird

“Quit my job as CTO to become servant leader for the team”

Bernhard CTO Orderbird

Trust = Credibility x Intimacy

Risk

Hans Product Owner Orderbird

“I increased motivation by reducing pressure, creating

clear prioritized goals and maximizing the freedom within these

boundaries”

“Bridging the development and sales circles”

RobertLead IT, Scrum Master Orderbird

Surprise!*

*Drive: The Surprising Truth About What Motivates Us von Pink

Orderbird’s network structure*

GovernanceStrategy

Main Product

New Product

* this is a snapshot and also only an abstraction of something that is too complex to put on a 2/3D slide

Start here

8

9

Agile and lean approaches of making products increase complexity here

To match complexity there

A team is a complex adaptive system

http://www.forbes.com/sites/stevedenning/2011/05/04/innovation-applying-inspect-adapt-to-the-agile-manifesto

Team vision and discipline over individuals

and interactions (over processes and tools)

Validated learning over working software (over

comprehensive documentation)

Customer discovery over customer collaboration

(over contract negotiation)

Initiating change over responding to change (over

following a plan)“

Kent Beck’s Beyond Agile Manifesto

“Any customer can have a car painted any colour that he wants so long as it is black.”

T-Model, Henry Ford, 1920

"If a system is to be stable the number of states of its control mechanism must be greater than or equal to the number of

states in the system being controlled” Ashby’s Law

Looses sight of environment

More control limits flexibility and adaptablity to environment

Control Dilemma

Re-enforcingCycle

THE DARKNESS PRINCIPLE

„If an agent “knew” the entire system, the complexity of the whole system would have to reside in that agent.“

Paul Cilliers, Complexity and Postmodernism

THE GREAT PRODUCT ‘D’EVELOPMENT

SWINDLE “Here is my 18 month release plan, it's

going to be perfect”

“No worries, we will meet that milestone”

“we know what our customers want”

The Emperor’s New Clothes

I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is

people and the people are on Facebook.”

http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx

Stefan HaasIndependent Agile Coach and Trainer

haaslab.net fb.com/haaslab @haaslab

What’s your blind spot?Who’s going to tell you?