the goosebump compass factor (book) - social media campaign
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Monday, March 21, 2011
The Goosebump Compass Factor
Monday, March 21, 2011
The Goosebump Compass Factor
The BookSocial Media Marketing Plan
By Carl Alvarez
Monday, March 21, 2011
Monday, March 21, 2011
Synopsis: 'The Goosebump Compass Factor' published by Brave Bunny is a self-help book centered around the biological body mechanism in each of us triggered especially by inspiration and activated on the basis of our own life experiences.
Book author Carl Alvarez will explain the steps to understand this energy and guide the reader on how to establish their own personal life path using 'The Goosebump Compass Factor'.
- Carl Alvarez
Monday, March 21, 2011
Monday, March 21, 2011
Let the adventure of your lifetime begin now!
Monday, March 21, 2011
Let the adventure of your lifetime begin now!
Monday, March 21, 2011
Monday, March 21, 2011
Launch Date
Monday, March 21, 2011
Launch DateSeptember 2013
Published by
Monday, March 21, 2011
Launch DateSeptember 2013
Published by
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Monday, March 21, 2011
Launch DateSeptember 2013
Published by
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The Goosebump
FactorCompass
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Monday, March 21, 2011
Monday, March 21, 2011
Demographics
Monday, March 21, 2011
70%
30%
70% Women30% Men
The Goosebump Compass Factor
Audience
Monday, March 21, 2011
10%
25%
30%
5%
30%
10% Women 18 - 30 25% Women 30 - 4530% Women 45 - 60 5% Women 60 - 7530% Men
The Goosebump Compass Factor
Adult Females - 70%
Monday, March 21, 2011
5%
15%
10%
70%
5% Men 18- 3015% Men 30 - 4510% Men 45 - 6070% Women
The Goosebump Compass Factor
Adult Males - 30%
Monday, March 21, 2011
30%
18%16%
10%
8%
7%6% 4%30% New York City
18% Los Angeles16% San Francisco10% Boston8% Seattle7% Chicago6% Denver4% All Other Areas
The Goosebump Compass Factor
Top US Markets
Monday, March 21, 2011
Book Publishing Competitors
Monday, March 21, 2011
Book Publishing Competitors
• Penguin
• Random House
• Chronicle Books
• Simon & Schuster
Monday, March 21, 2011
Book Publishing Competitors
• Penguin
• Random House
• Chronicle Books
• Simon & Schuster
Monday, March 21, 2011
Book Publishing Competitors
• Penguin
• Random House
• Chronicle Books
• Simon & Schuster
Monday, March 21, 2011
Book Publishing Competitors
• Penguin
• Random House
• Chronicle Books
• Simon & Schuster
Monday, March 21, 2011
Book Publishing Competitors
• Penguin
• Random House
• Chronicle Books
• Simon & Schuster
Monday, March 21, 2011
Competitors Strengths
Monday, March 21, 2011
Competitors Strengths
• Global book distribution and traditional marketing in place
Monday, March 21, 2011
Competitors Strengths
• Global book distribution and traditional marketing in place
• All have an active social media presence
Monday, March 21, 2011
Competitors Strengths
• Global book distribution and traditional marketing in place
• All have an active social media presence
• Work with all the top book authors
Monday, March 21, 2011
Competitors Strengths
• Partnerships with Amazon, Apple and Barnes & Noble for the Kindle, iPad and Nook electronic eBook devices
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The Goosebump
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Monday, March 21, 2011
Competitors Strengths
• Partnerships with Amazon, Apple and Barnes & Noble for the Kindle, iPad and Nook electronic eBook devices
Bra
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The Goosebump
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The Goosebump
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Monday, March 21, 2011
Competitors Strengths
• Partnerships with Amazon, Apple and Barnes & Noble for the Kindle, iPad and Nook electronic eBook devices
Bra
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ny
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The Goosebump
FactorCompass
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The Goosebump
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Monday, March 21, 2011
Competitors Strengths
• Partnerships with Amazon, Apple and Barnes & Noble for the Kindle, iPad and Nook electronic eBook devices
Bra
veBun
ny
! !""#$%&!'()*
(+, !
The Goosebump
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Monday, March 21, 2011
Competitors Weaknesses
Monday, March 21, 2011
Competitors Weaknesses• Too big, corporate and located in NYC
Monday, March 21, 2011
Competitors Weaknesses• Too big, corporate and located in NYC
• Product managers are too busy with other authors and business to give you the time you need, when you need it
Monday, March 21, 2011
Competitors Weaknesses• Too big, corporate and located in NYC
• Product managers are too busy with other authors and business to give you the time you need, when you need it
• Authors are locked into a contract
Monday, March 21, 2011
Competitors Weaknesses• Too big, corporate and located in NYC
• Product managers are too busy with other authors and business to give you the time you need, when you need it
• Authors are locked into a contract
• Self published authors have a hard time getting through their doors and publishing houses may miss out on those rewarding opportunities
Monday, March 21, 2011
Competitors Weaknesses• Too big, corporate and located in NYC
• Product managers are too busy with other authors and business to give you the time you need, when you need it
• Authors are locked into a contract
• Self published authors have a hard time getting through their doors and publishing houses may miss out on those rewarding opportunities
• No guarantee that your book will be released
Monday, March 21, 2011
Internal Stakeholders
Monday, March 21, 2011
Internal Stakeholders
• Author - Social media, PR, traditional marketing, community outreach
Monday, March 21, 2011
Internal Stakeholders
• Author - Social media, PR, traditional marketing, community outreach
• Art Director - book cover design, marketing collateral, posters, book markers, P.O.P.
Monday, March 21, 2011
Internal Stakeholders
• Author - Social media, PR, traditional marketing, community outreach
• Art Director - book cover design, marketing collateral, posters, book markers, P.O.P.
• Book Publisher - Brave Bunny
Monday, March 21, 2011
Internal Stakeholders
• Author - Social media, PR, traditional marketing, community outreach
• Art Director - book cover design, marketing collateral, posters, book markers, P.O.P.
• Book Publisher - Brave Bunny !"#
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Monday, March 21, 2011
External Stakeholders
Monday, March 21, 2011
External Stakeholders
• Lulu - Book manufacturer
• Ingram & Amazon - Book distributors
• Smashwords - eBook partner
Monday, March 21, 2011
External Stakeholders
• Lulu - Book manufacturer
• Ingram & Amazon - Book distributors
• Smashwords - eBook partner
Monday, March 21, 2011
External Stakeholders
• Lulu - Book manufacturer
• Ingram & Amazon - Book distributors
• Smashwords - eBook partner
Monday, March 21, 2011
External Stakeholders
• Lulu - Book manufacturer
• Ingram & Amazon - Book distributors
• Smashwords - eBook partner
Monday, March 21, 2011
External Stakeholders
• Lulu - Book manufacturer
• Ingram & Amazon - Book distributors
• Smashwords - eBook partner
Monday, March 21, 2011
Community
Monday, March 21, 2011
Community
• Book Expo America
• American Library Association
• Mom & Pop bookstores
• Book Bloggers & Book Clubs
• Health Food, Cafe and Coffee Houses
• Fans who are part of ‘The Goosebump Compass Factor’ movement
Monday, March 21, 2011
Community
• Book Expo America
• American Library Association
• Mom & Pop bookstores
• Book Bloggers & Book Clubs
• Health Food, Cafe and Coffee Houses
• Fans who are part of ‘The Goosebump Compass Factor’ movement
Monday, March 21, 2011
Community
• Book Expo America
• American Library Association
• Mom & Pop bookstores
• Book Bloggers & Book Clubs
• Health Food, Cafe and Coffee Houses
• Fans who are part of ‘The Goosebump Compass Factor’ movement
Monday, March 21, 2011
Community
• Book Expo America
• American Library Association
• Mom & Pop bookstores
• Book Bloggers & Book Clubs
• Health Food, Cafe and Coffee Houses
• Fans who are part of ‘The Goosebump Compass Factor’ movement
Monday, March 21, 2011
Stakeholders Strengths & Weaknesses
Monday, March 21, 2011
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
Monday, March 21, 2011
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
Monday, March 21, 2011
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
• Agile, able to move without bureaucracy
Monday, March 21, 2011
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
• Agile, able to move without bureaucracy
• I’m just a small guy, in a small fry world
Monday, March 21, 2011
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
• Agile, able to move without bureaucracy
• I’m just a small guy, in a small fry world
• Fierce, in the face of naysayers
Monday, March 21, 2011
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
• Agile, able to move without bureaucracy
• I’m just a small guy, in a small fry world
• Fierce, in the face of naysayers
• and we have a bunny as our logo
Monday, March 21, 2011
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
• Agile, able to move without bureaucracy
• I’m just a small guy, in a small fry world
• Fierce, in the face of naysayers
• and we have a bunny as our logo !"#
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Monday, March 21, 2011
Social Media Campaign
Monday, March 21, 2011
Social Media Campaign
Word Press Blog
YouTube
Facebook Fan Page
E-Commerce Website
Monday, March 21, 2011
Social Media Campaign
Word Press Blog
YouTube
Facebook Fan Page
E-Commerce Website
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Monday, March 21, 2011
.
Monday, March 21, 2011
.• Launch March 2012 to begin to promote the book
and GBCF movement
Monday, March 21, 2011
.• Launch March 2012 to begin to promote the book
and GBCF movement
• Blog own my personal stories, pictures and video related to the book at least once a week
Monday, March 21, 2011
.• Launch March 2012 to begin to promote the book
and GBCF movement
• Blog own my personal stories, pictures and video related to the book at least once a week
• Identify the fan community using Google Analytics
Monday, March 21, 2011
.• Launch March 2012 to begin to promote the book
and GBCF movement
• Blog own my personal stories, pictures and video related to the book at least once a week
• Identify the fan community using Google Analytics
• Build and generate feed back from followers
Monday, March 21, 2011
.• Launch March 2012 to begin to promote the book
and GBCF movement
• Blog own my personal stories, pictures and video related to the book at least once a week
• Identify the fan community using Google Analytics
• Build and generate feed back from followers
• Allow faithful followers the ability to contribute their own personal stories
Monday, March 21, 2011
.• Launch March 2012 to begin to promote the book
and GBCF movement
• Blog own my personal stories, pictures and video related to the book at least once a week
• Identify the fan community using Google Analytics
• Build and generate feed back from followers
• Allow faithful followers the ability to contribute their own personal stories
• Embed Twitter and Facebook widgets onto the blogMonday, March 21, 2011
-
Monday, March 21, 2011
-
Monday, March 21, 2011
-Launch March 2012
Monday, March 21, 2011
-Launch March 2012
Follow book bloggers, buyers, book clubs, reviewers, media outlets, health food stores, cafe and coffee houses
Monday, March 21, 2011
-Launch March 2012
Follow book bloggers, buyers, book clubs, reviewers, media outlets, health food stores, cafe and coffee houses
Broadcast quotes, daily messages utilizing planned dates from GBCF event calendar 8 - 15 times daily
Monday, March 21, 2011
-Launch March 2012
Follow book bloggers, buyers, book clubs, reviewers, media outlets, health food stores, cafe and coffee houses
Broadcast quotes, daily messages utilizing planned dates from GBCF event calendar 8 - 15 times daily
A scheduled book tour planned for Sept. 2013, doing readings and signings at book stores and coffee houses from city to city
Monday, March 21, 2011
-Launch March 2012
Follow book bloggers, buyers, book clubs, reviewers, media outlets, health food stores, cafe and coffee houses
Broadcast quotes, daily messages utilizing planned dates from GBCF event calendar 8 - 15 times daily
A scheduled book tour planned for Sept. 2013, doing readings and signings at book stores and coffee houses from city to city
Broadcast dates, times of each appearance and post quick personal captions during my tour
Monday, March 21, 2011
Monday, March 21, 2011
Monday, March 21, 2011
• Launch March 2012
Monday, March 21, 2011
• Launch March 2012
• Show behind the scenes footage from my perspective, book tour, etc
Monday, March 21, 2011
• Launch March 2012
• Show behind the scenes footage from my perspective, book tour, etc
• Interview people of all walks of life talking about their experiences related to the ‘The Goosebump Compass Factor’
Monday, March 21, 2011
• Launch March 2012
• Show behind the scenes footage from my perspective, book tour, etc
• Interview people of all walks of life talking about their experiences related to the ‘The Goosebump Compass Factor’
• Measure audience interest using YouTube stats
Monday, March 21, 2011
_
• Launch March 2012
• Show behind the scenes footage from my perspective, book tour, etc
• Interview people of all walks of life talking about their experiences related to the ‘The Goosebump Compass Factor’
• Measure audience interest using YouTube stats
Monday, March 21, 2011
.
Monday, March 21, 2011
.
Monday, March 21, 2011
.
August 2013 Facebook fan page launch
Monday, March 21, 2011
.
August 2013 Facebook fan page launch
Leading up to the book release in September of 2013, post at least 5 x daily and activate cross platform promoting
Monday, March 21, 2011
.
August 2013 Facebook fan page launch
Leading up to the book release in September of 2013, post at least 5 x daily and activate cross platform promoting
Interact with fans on thread posts
Monday, March 21, 2011
.
August 2013 Facebook fan page launch
Leading up to the book release in September of 2013, post at least 5 x daily and activate cross platform promoting
Interact with fans on thread posts
During my book tour, post video and photos from ‘on the road’
Monday, March 21, 2011
.
August 2013 Facebook fan page launch
Leading up to the book release in September of 2013, post at least 5 x daily and activate cross platform promoting
Interact with fans on thread posts
During my book tour, post video and photos from ‘on the road’
Measure interest on links with bit.ly metrics
Monday, March 21, 2011
Monday, March 21, 2011
Mitsubishi iMiev Co-Sponsor TourOpportunity to cross promote
Monday, March 21, 2011
Mitsubishi iMiev Co-Sponsor TourOpportunity to cross promote
Monday, March 21, 2011
March 2011 - Book writing starts
March 2012 - Blog, Twitter and YouTube launch
May 2012 - Attend Book Expo America in NYC, make book industry contacts
June 2012 - Attend American Library Association Conference
May 2013 - Attend Book Expo America in NYC with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book
June 2013 - Attend American Library Association Conference with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book
August 2013 - Launch Facebook fan page and press release announcing the upcoming book release and tour
September 2013 - Book release and book tour starts
Monday, March 21, 2011
GBCF Event CalendarMarch 2011 - Book writing starts
March 2012 - Blog, Twitter and YouTube launch
May 2012 - Attend Book Expo America in NYC, make book industry contacts
June 2012 - Attend American Library Association Conference
May 2013 - Attend Book Expo America in NYC with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book
June 2013 - Attend American Library Association Conference with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book
August 2013 - Launch Facebook fan page and press release announcing the upcoming book release and tour
September 2013 - Book release and book tour starts
Monday, March 21, 2011
GBCF BUDGET (IN-HOUSE) UP TO 20 MONTH CAMPAIGN
Monday, March 21, 2011
GBCF BUDGET (IN-HOUSE) UP TO 20 MONTH CAMPAIGN
• Twitter : average 2 hrs a day = 1,200 hrs
• Word Press: average 1 time a week = 80 hrs
• Facebook: average 3 hrs a day = 1800 hrs
• YouTube: average 1 time every mo. = 20 hrs
• Total = 3,100 hrs (12.5 days)
Monday, March 21, 2011
GBCF BUDGET (IN-HOUSE) UP TO 20 MONTH CAMPAIGN
• Twitter : average 2 hrs a day = 1,200 hrs
• Word Press: average 1 time a week = 80 hrs
• Facebook: average 3 hrs a day = 1800 hrs
• YouTube: average 1 time every mo. = 20 hrs
• Total = 3,100 hrs (12.5 days)
Bra
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ny
! !""#$%&!'()*
(+, !
The Goosebump
FactorCompass
!"#$%&$'"#()
Monday, March 21, 2011
The End
Monday, March 21, 2011
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